---
title: "Coffee machine brands: Which are searched most?"
description: "Compare the coffee machine brands people buy for home. Share of Search among Nespresso, De'Longhi, Jura, La Marzocco, Breville and Sunbeam, the coffee machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-machine-brands"
publisher: "Brandwave"
---

# Coffee machine brands: Which are searched most?

Compare the coffee machine brands people buy for home. Share of Search among Nespresso, De'Longhi, Jura, La Marzocco, Breville and Sunbeam, the coffee machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee machine brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nespresso, 68.6%

## Which brand is most popular in search among coffee machine brands worldwide?

- In September 2026, Nespresso was the most searched among coffee machine brands worldwide, with an estimated 3.4M branded searches and 68.6% estimated Share of Search within this set.
- De'Longhi is in 2nd place, 54.9 percentage points behind at 13.8% Share of Search.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide increased from 67.5% to 68.6%.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide decreased from 16.6% to 13.8%.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide increased from 5% to 6.2%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide peaked at 70.1% in November 2025 and was lowest at 63.6% in July 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide peaked at 17.1% in November 2025 and was lowest at 13.6% in August 2026.
- Across the 12 months ending September 2026, Jura’s estimated Share of Search among coffee machine brands worldwide peaked at 8.5% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide peaked at 7% in July 2026 and was lowest at 3.5% in November 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide peaked at 4.1% in December 2025 and was lowest at 2.7% in October 2025.
- Across the 12 months ending September 2026, Jura and Sunbeam held steady: their estimated Share of Search among coffee machine brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs De'Longhi: compare search popularity](/demand/global-en/compare/delonghi-vs-nespresso): 68.6% against 13.8% Share of Search.
- [Nespresso vs Jura: compare search popularity](/demand/global-en/compare/jura-vs-nespresso): 68.6% against 6.2% Share of Search.
- [Nespresso vs La Marzocco: compare search popularity](/demand/global-en/compare/la-marzocco-vs-nespresso): 68.6% against 6.2% Share of Search.
- [Nespresso vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-nespresso): 68.6% against 3.4% Share of Search.
- [De'Longhi vs Jura: compare search popularity](/demand/global-en/compare/delonghi-vs-jura): 13.8% against 6.2% Share of Search.
- [De'Longhi vs La Marzocco: compare search popularity](/demand/global-en/compare/delonghi-vs-la-marzocco): 13.8% against 6.2% Share of Search.
- [De'Longhi vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-delonghi): 13.8% against 3.4% Share of Search.
- [Jura vs La Marzocco: compare search popularity](/demand/global-en/compare/jura-vs-la-marzocco): 6.2% Share of Search each.
- [Jura vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-jura): 6.2% against 3.4% Share of Search.
- [La Marzocco vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-la-marzocco): 6.2% against 3.4% Share of Search.

## How did search popularity change for coffee machine brands worldwide in September 2026?

- In September 2026, Nespresso gained estimated Share of Search among coffee machine brands worldwide, from 67.9% to 68.6%.
- In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 2.7% to 3.4%.
- In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.
- Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.
- Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 68.6% | 3.4M | 0.0% | Nespresso |
| 2 | De'Longhi | 13.8% | 673K | 0.0% | De'Longhi |
| 3 | Jura | 6.2% | 301K | -18.2% | Jura |
| 4 | La Marzocco | 6.2% | 301K | 0.0% | La Marzocco |
| 5 | Breville | 3.4% | 165K | +22.2% | Breville |
| 6 | Sunbeam | 1.9% | 90.5K | -17.1% | Sunbeam |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 3.4M | 67.5% | 1 |
| Oct 2025 | De'Longhi | 823K | 16.6% | 2 |
| Oct 2025 | Jura | 301K | 6.1% | 3 |
| Oct 2025 | La Marzocco | 246K | 5% | 4 |
| Oct 2025 | Breville | 135K | 2.7% | 5 |
| Oct 2025 | Sunbeam | 111K | 2.2% | 6 |
| Nov 2025 | Nespresso | 5M | 70.1% | 1 |
| Nov 2025 | De'Longhi | 1.2M | 17.1% | 2 |
| Nov 2025 | Jura | 301K | 4.2% | 3 |
| Nov 2025 | Breville | 246K | 3.5% | 4 |
| Nov 2025 | La Marzocco | 246K | 3.5% | 5 |
| Nov 2025 | Sunbeam | 117K | 1.6% | 6 |
| Dec 2025 | Nespresso | 4.1M | 67.5% | 1 |
| Dec 2025 | De'Longhi | 1M | 16.5% | 2 |
| Dec 2025 | Jura | 301K | 5% | 3 |
| Dec 2025 | La Marzocco | 301K | 5% | 4 |
| Dec 2025 | Breville | 246K | 4.1% | 5 |
| Dec 2025 | Sunbeam | 120K | 2% | 6 |
| Jan 2026 | Nespresso | 3.4M | 65.4% | 1 |
| Jan 2026 | De'Longhi | 823K | 16.1% | 2 |
| Jan 2026 | Jura | 368K | 7.2% | 3 |
| Jan 2026 | La Marzocco | 301K | 5.9% | 4 |
| Jan 2026 | Breville | 165K | 3.2% | 5 |
| Jan 2026 | Sunbeam | 113K | 2.2% | 6 |
| Feb 2026 | Nespresso | 3.4M | 69.9% | 1 |
| Feb 2026 | De'Longhi | 673K | 14% | 2 |
| Feb 2026 | Jura | 301K | 6.3% | 3 |
| Feb 2026 | La Marzocco | 246K | 5.1% | 4 |
| Feb 2026 | Breville | 135K | 2.8% | 5 |
| Feb 2026 | Sunbeam | 90.2K | 1.9% | 6 |
| Mar 2026 | Nespresso | 3.4M | 69.6% | 1 |
| Mar 2026 | De'Longhi | 673K | 14% | 2 |
| Mar 2026 | Jura | 301K | 6.3% | 3 |
| Mar 2026 | La Marzocco | 246K | 5.1% | 4 |
| Mar 2026 | Breville | 135K | 2.8% | 5 |
| Mar 2026 | Sunbeam | 109K | 2.3% | 6 |
| Apr 2026 | Nespresso | 3.4M | 68.8% | 1 |
| Apr 2026 | De'Longhi | 673K | 13.8% | 2 |
| Apr 2026 | Jura | 301K | 6.2% | 3 |
| Apr 2026 | La Marzocco | 301K | 6.2% | 4 |
| Apr 2026 | Breville | 135K | 2.8% | 5 |
| Apr 2026 | Sunbeam | 109K | 2.2% | 6 |
| May 2026 | Nespresso | 3.4M | 68.8% | 1 |
| May 2026 | De'Longhi | 673K | 13.8% | 2 |
| May 2026 | Jura | 301K | 6.2% | 3 |
| May 2026 | La Marzocco | 301K | 6.2% | 4 |
| May 2026 | Breville | 135K | 2.8% | 5 |
| May 2026 | Sunbeam | 109K | 2.2% | 6 |
| Jun 2026 | Nespresso | 3.4M | 69% | 1 |
| Jun 2026 | De'Longhi | 673K | 13.9% | 2 |
| Jun 2026 | Jura | 301K | 6.2% | 3 |
| Jun 2026 | La Marzocco | 301K | 6.2% | 4 |
| Jun 2026 | Breville | 135K | 2.8% | 5 |
| Jun 2026 | Sunbeam | 92.7K | 1.9% | 6 |
| Jul 2026 | Nespresso | 2.7M | 63.6% | 1 |
| Jul 2026 | De'Longhi | 673K | 15.6% | 2 |
| Jul 2026 | Jura | 368K | 8.5% | 3 |
| Jul 2026 | La Marzocco | 301K | 7% | 4 |
| Jul 2026 | Breville | 135K | 3.1% | 5 |
| Jul 2026 | Sunbeam | 92.7K | 2.2% | 6 |
| Aug 2026 | Nespresso | 3.4M | 67.9% | 1 |
| Aug 2026 | De'Longhi | 673K | 13.6% | 2 |
| Aug 2026 | Jura | 368K | 7.5% | 3 |
| Aug 2026 | La Marzocco | 301K | 6.1% | 4 |
| Aug 2026 | Breville | 135K | 2.7% | 5 |
| Aug 2026 | Sunbeam | 109K | 2.2% | 6 |
| Sep 2026 | Nespresso | 3.4M | 68.6% | 1 |
| Sep 2026 | De'Longhi | 673K | 13.8% | 2 |
| Sep 2026 | Jura | 301K | 6.2% | 3 |
| Sep 2026 | La Marzocco | 301K | 6.2% | 4 |
| Sep 2026 | Breville | 165K | 3.4% | 5 |
| Sep 2026 | Sunbeam | 90.5K | 1.9% | 6 |

## What is being compared

- **Breville**: Measured on the search term “breville barista express”.
- **De'Longhi**: Measured on the search term “delonghi”.
- **Jura**: Measured on the search term “jura”.
- **La Marzocco**: Measured on the search term “la marzocco”.
- **Nespresso**: Measured on the search term “nespresso”.
- **Sunbeam**: Measured on the search terms “sunbeam”, “sunbeam coffee machine” and “sunbeam mixmaster”, summed into one figure.

- [Breville](/demand/global-en/brands/breville)
- [De'Longhi](/demand/global-en/brands/delonghi)
- [Jura](/demand/global-en/brands/jura)
- [La Marzocco](/demand/global-en/brands/la-marzocco)
- [Nespresso](/demand/global-en/brands/nespresso)
- [Sunbeam](/demand/global-en/brands/sunbeam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee machine brands worldwide?

In September 2026, Nespresso was the most searched among coffee machine brands worldwide, with an estimated 3.4M branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coffee machine brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/coffee-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.