---
title: "Coffee chains: Which are searched most?"
description: "Compare the café chains people visit for coffee and a bite to eat. Share of Search among Starbucks, Esquires and Robert Harris, the coffee chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-chains"
publisher: "Brandwave"
---

# Coffee chains: Which are searched most?

Compare the café chains people visit for coffee and a bite to eat. Share of Search among Starbucks, Esquires and Robert Harris, the coffee chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee chains
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Starbucks, 99.3%

## Which brand is most popular in search among coffee chains worldwide?

- In September 2026, Starbucks was the most searched among coffee chains worldwide, with an estimated 30.4M branded searches and 99.3% estimated Share of Search within this set.
- Esquires is in 2nd place, 98.8 percentage points behind at 0.54% Share of Search.
- Across the 12 months ending September 2026, Starbucks, Esquires and Robert Harris held steady: their estimated Share of Search among coffee chains worldwide each moved less than 0.5 percentage points.

## How did search popularity change for coffee chains worldwide in September 2026?

- Estimated monthly branded searches for Robert Harris worldwide rose 49.6% over 12 measured months, from 33.4K to 49.9K in September 2026.
- Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.
- Estimated monthly branded searches for Esquires worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 99.3% | 30.4M | 0.0% | Starbucks |
| 2 | Esquires | 0.54% | 165K | 0.0% | Esquires |
| 3 | Robert Harris | 0.16% | 49.9K | 0.0% | Robert Harris |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 45.5M | 99.5% | 1 |
| Oct 2025 | Esquires | 201K | 0.44% | 2 |
| Oct 2025 | Robert Harris | 33.4K | 0.07% | 3 |
| Nov 2025 | Starbucks | 55.6M | 99.6% | 1 |
| Nov 2025 | Esquires | 165K | 0.3% | 2 |
| Nov 2025 | Robert Harris | 33.3K | 0.06% | 3 |
| Dec 2025 | Starbucks | 55.6M | 99.6% | 1 |
| Dec 2025 | Esquires | 201K | 0.36% | 2 |
| Dec 2025 | Robert Harris | 33.4K | 0.06% | 3 |
| Jan 2026 | Starbucks | 37.2M | 99.4% | 1 |
| Jan 2026 | Esquires | 201K | 0.54% | 2 |
| Jan 2026 | Robert Harris | 33.4K | 0.09% | 3 |
| Feb 2026 | Starbucks | 30.4M | 99.4% | 1 |
| Feb 2026 | Esquires | 165K | 0.54% | 2 |
| Feb 2026 | Robert Harris | 33.4K | 0.11% | 3 |
| Mar 2026 | Starbucks | 30.4M | 99.1% | 1 |
| Mar 2026 | Esquires | 246K | 0.8% | 2 |
| Mar 2026 | Robert Harris | 33.5K | 0.11% | 3 |
| Apr 2026 | Starbucks | 30.4M | 99.3% | 1 |
| Apr 2026 | Esquires | 201K | 0.66% | 2 |
| Apr 2026 | Robert Harris | 27.5K | 0.09% | 3 |
| May 2026 | Starbucks | 30.4M | 99.4% | 1 |
| May 2026 | Esquires | 165K | 0.54% | 2 |
| May 2026 | Robert Harris | 33.5K | 0.11% | 3 |
| Jun 2026 | Starbucks | 30.4M | 99.4% | 1 |
| Jun 2026 | Esquires | 165K | 0.54% | 2 |
| Jun 2026 | Robert Harris | 33.5K | 0.11% | 3 |
| Jul 2026 | Starbucks | 30.4M | 99.4% | 1 |
| Jul 2026 | Esquires | 135K | 0.44% | 2 |
| Jul 2026 | Robert Harris | 33.5K | 0.11% | 3 |
| Aug 2026 | Starbucks | 30.4M | 99.3% | 1 |
| Aug 2026 | Esquires | 165K | 0.54% | 2 |
| Aug 2026 | Robert Harris | 49.9K | 0.16% | 3 |
| Sep 2026 | Starbucks | 30.4M | 99.3% | 1 |
| Sep 2026 | Esquires | 165K | 0.54% | 2 |
| Sep 2026 | Robert Harris | 49.9K | 0.16% | 3 |

## What is being compared

- **Esquires**: Measured on the search term “esquires”.
- **Robert Harris**: Measured on the search terms “robert harris menu” and “robertharris”, summed into one figure.
- **Starbucks**: Measured on the search term “starbucks”.

- [Esquires](/demand/global-en/brands/esquires)
- [Robert Harris](/demand/global-en/brands/robert-harris)
- [Starbucks](/demand/global-en/brands/starbucks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee chains worldwide?

In September 2026, Starbucks was the most searched among coffee chains worldwide, with an estimated 30.4M branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coffee chains: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/coffee-chains

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
