--- title: "Coffee capsule brands: Which are searched most?" description: "Compare the coffee capsule and pod brands people brew. Share of Search among Nespresso, Dolce Gusto, L'OR and Moccona, the coffee capsule brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-capsule-brands" publisher: "Brandwave" --- # Coffee capsule brands: Which are searched most? Compare the coffee capsule and pod brands people brew. Share of Search among Nespresso, Dolce Gusto, L'OR and Moccona, the coffee capsule brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Coffee capsule brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nespresso, 74.1% ## Which brand is most popular in search among coffee capsule brands worldwide? - In September 2026, Nespresso was the most searched among coffee capsule brands worldwide, with an estimated 3.4M branded searches and 74.1% estimated Share of Search within this set. - Dolce Gusto is in 2nd place, 52 percentage points behind at 22.1% Share of Search. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide peaked at 78.4% in November 2025 and was lowest at 70.2% in July 2026. - Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands worldwide peaked at 25.6% in July 2026 and was lowest at 19.1% in December 2025. - Across the 12 months ending September 2026, L'OR’s estimated Share of Search among coffee capsule brands worldwide peaked at 3.5% in July 2026 and was lowest at 2.1% in November 2025. - Across the 12 months ending September 2026, Nespresso, Dolce Gusto, L'OR and Moccona held steady: their estimated Share of Search among coffee capsule brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nespresso vs Dolce Gusto: compare search popularity](/demand/global-en/compare/dolce-gusto-vs-nespresso): 74.1% against 22.1% Share of Search. - [Nespresso vs L'OR: compare search popularity](/demand/global-en/compare/lor-vs-nespresso): 74.1% against 3% Share of Search. - [Dolce Gusto vs L'OR: compare search popularity](/demand/global-en/compare/dolce-gusto-vs-lor): 22.1% against 3% Share of Search. ## How did search popularity change for coffee capsule brands worldwide in September 2026? - Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nespresso | 74.1% | 3.4M | 0.0% | Nespresso | | 2 | Dolce Gusto | 22.1% | 1M | 0.0% | Nestlé | | 3 | L'OR | 3% | 135K | 0.0% | L'OR | | 4 | Moccona | 0.73% | 33.1K | +22.1% | Moccona | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nespresso | 3.4M | 74.3% | 1 | | Oct 2025 | Dolce Gusto | 1M | 22.2% | 2 | | Oct 2025 | L'OR | 135K | 3% | 3 | | Oct 2025 | Moccona | 22.2K | 0.49% | 4 | | Nov 2025 | Nespresso | 5M | 78.4% | 1 | | Nov 2025 | Dolce Gusto | 1.2M | 19.1% | 2 | | Nov 2025 | L'OR | 135K | 2.1% | 3 | | Nov 2025 | Moccona | 22.2K | 0.35% | 4 | | Dec 2025 | Nespresso | 4.1M | 77.9% | 1 | | Dec 2025 | Dolce Gusto | 1M | 19.1% | 2 | | Dec 2025 | L'OR | 135K | 2.6% | 3 | | Dec 2025 | Moccona | 22.2K | 0.42% | 4 | | Jan 2026 | Nespresso | 3.4M | 74.3% | 1 | | Jan 2026 | Dolce Gusto | 1M | 22.2% | 2 | | Jan 2026 | L'OR | 135K | 3% | 3 | | Jan 2026 | Moccona | 22.2K | 0.49% | 4 | | Feb 2026 | Nespresso | 3.4M | 77.9% | 1 | | Feb 2026 | Dolce Gusto | 823K | 19.1% | 2 | | Feb 2026 | L'OR | 110K | 2.6% | 3 | | Feb 2026 | Moccona | 18.1K | 0.42% | 4 | | Mar 2026 | Nespresso | 3.4M | 74.3% | 1 | | Mar 2026 | Dolce Gusto | 1M | 22.2% | 2 | | Mar 2026 | L'OR | 135K | 3% | 3 | | Mar 2026 | Moccona | 22.2K | 0.49% | 4 | | Apr 2026 | Nespresso | 3.4M | 74.3% | 1 | | Apr 2026 | Dolce Gusto | 1M | 22.2% | 2 | | Apr 2026 | L'OR | 135K | 3% | 3 | | Apr 2026 | Moccona | 22.2K | 0.49% | 4 | | May 2026 | Nespresso | 3.4M | 74.2% | 1 | | May 2026 | Dolce Gusto | 1M | 22.2% | 2 | | May 2026 | L'OR | 135K | 3% | 3 | | May 2026 | Moccona | 27.1K | 0.6% | 4 | | Jun 2026 | Nespresso | 3.4M | 74.2% | 1 | | Jun 2026 | Dolce Gusto | 1M | 22.2% | 2 | | Jun 2026 | L'OR | 135K | 3% | 3 | | Jun 2026 | Moccona | 27.1K | 0.6% | 4 | | Jul 2026 | Nespresso | 2.7M | 70.2% | 1 | | Jul 2026 | Dolce Gusto | 1M | 25.6% | 2 | | Jul 2026 | L'OR | 135K | 3.5% | 3 | | Jul 2026 | Moccona | 27.1K | 0.69% | 4 | | Aug 2026 | Nespresso | 3.4M | 74.2% | 1 | | Aug 2026 | Dolce Gusto | 1M | 22.2% | 2 | | Aug 2026 | L'OR | 135K | 3% | 3 | | Aug 2026 | Moccona | 27.1K | 0.6% | 4 | | Sep 2026 | Nespresso | 3.4M | 74.1% | 1 | | Sep 2026 | Dolce Gusto | 1M | 22.1% | 2 | | Sep 2026 | L'OR | 135K | 3% | 3 | | Sep 2026 | Moccona | 33.1K | 0.73% | 4 | ## What is being compared - **Dolce Gusto**: Measured on the search term “dolce gusto”. - **L'OR**: Measured on the search term “lor”. - **Moccona**: Measured on the search term “moccona”. - **Nespresso**: Measured on the search term “nespresso”. - [Dolce Gusto](/demand/global-en/brands/dolce-gusto) - [L'OR](/demand/global-en/brands/lor) - [Moccona](/demand/global-en/brands/moccona) - [Nespresso](/demand/global-en/brands/nespresso) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among coffee capsule brands worldwide? In September 2026, Nespresso was the most searched among coffee capsule brands worldwide, with an estimated 3.4M branded searches and 74.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Coffee capsule brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/coffee-capsule-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-capsule-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.