---
title: "Coding bootcamps: Which brands are most popular in search?"
description: "Compare the bootcamps that train software developers. Share of Search among General Assembly, Le Wagon, Ironhack, Flatiron School and Code Institute, the coding bootcamps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coding-bootcamps"
publisher: "Brandwave"
---

# Coding bootcamps: Which brands are most popular in search?

Compare the bootcamps that train software developers. Share of Search among General Assembly, Le Wagon, Ironhack, Flatiron School and Code Institute, the coding bootcamps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coding bootcamps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: General Assembly, 40.2%

## Which brand is most popular in search among coding bootcamps worldwide?

- In August 2026, General Assembly was the most searched among coding bootcamps worldwide, with an estimated 18.1K branded searches and 40.2% estimated Share of Search within this set.
- Le Wagon is in 2nd place, 7.3 percentage points behind at 32.9% Share of Search.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide decreased from 49.4% to 40.2%.
- Across the 11 months ending August 2026, Le Wagon’s estimated Share of Search among coding bootcamps worldwide increased from 27.1% to 32.9%.
- Across the 11 months ending August 2026, Ironhack’s estimated Share of Search among coding bootcamps worldwide increased from 14.8% to 18%.
- Across the 11 months ending August 2026, Flatiron School’s estimated Share of Search among coding bootcamps worldwide increased from 4.4% to 5.3%.
- Across the 11 months ending August 2026, Code Institute’s estimated Share of Search among coding bootcamps worldwide decreased from 4.4% to 3.6%.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide peaked at 50.6% in March 2026 and was lowest at 40.2% in August 2026.
- Across the 11 months ending August 2026, Le Wagon’s estimated Share of Search among coding bootcamps worldwide peaked at 35.4% in April 2026 and was lowest at 27% in January 2026.
- Across the 11 months ending August 2026, Ironhack’s estimated Share of Search among coding bootcamps worldwide peaked at 18% in August 2026 and was lowest at 12.9% in April 2026.
- Across the 11 months ending August 2026, Flatiron School’s estimated Share of Search among coding bootcamps worldwide peaked at 5.9% in December 2025 and was lowest at 3.6% in March 2026.
- Across the 11 months ending August 2026, Code Institute’s estimated Share of Search among coding bootcamps worldwide peaked at 5% in June 2026 and was lowest at 3% in March 2026.
- Across the 11 months ending August 2026, Flatiron School rose from 5th to 4th among coding bootcamps worldwide.
- Across the 11 months ending August 2026, Code Institute fell from 4th to 5th among coding bootcamps worldwide.

## Compare search popularity between leading brands

- [General Assembly vs Le Wagon: compare search popularity](/demand/global-en/compare/general-assembly-vs-le-wagon): 40.2% against 32.9% Share of Search.
- [General Assembly vs Ironhack: compare search popularity](/demand/global-en/compare/general-assembly-vs-ironhack): 40.2% against 18% Share of Search.
- [General Assembly vs Flatiron School: compare search popularity](/demand/global-en/compare/flatiron-school-vs-general-assembly): 40.2% against 5.3% Share of Search.
- [General Assembly vs Code Institute: compare search popularity](/demand/global-en/compare/code-institute-vs-general-assembly): 40.2% against 3.6% Share of Search.
- [Le Wagon vs Ironhack: compare search popularity](/demand/global-en/compare/ironhack-vs-le-wagon): 32.9% against 18% Share of Search.
- [Le Wagon vs Flatiron School: compare search popularity](/demand/global-en/compare/flatiron-school-vs-le-wagon): 32.9% against 5.3% Share of Search.
- [Le Wagon vs Code Institute: compare search popularity](/demand/global-en/compare/code-institute-vs-le-wagon): 32.9% against 3.6% Share of Search.
- [Ironhack vs Flatiron School: compare search popularity](/demand/global-en/compare/flatiron-school-vs-ironhack): 18% against 5.3% Share of Search.
- [Ironhack vs Code Institute: compare search popularity](/demand/global-en/compare/code-institute-vs-ironhack): 18% against 3.6% Share of Search.
- [Flatiron School vs Code Institute: compare search popularity](/demand/global-en/compare/code-institute-vs-flatiron-school): 5.3% against 3.6% Share of Search.

## How did search popularity change for coding bootcamps worldwide in August 2026?

- In August 2026, Ironhack gained estimated Share of Search among coding bootcamps worldwide, from 15.1% to 18%.
- In August 2026, General Assembly lost estimated Share of Search among coding bootcamps worldwide, from 41.3% to 40.2%.
- In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps worldwide, from 33.8% to 32.9%.
- In August 2026, Code Institute lost estimated Share of Search among coding bootcamps worldwide, from 4.3% to 3.6%.
- Estimated monthly branded searches for Flatiron School worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | General Assembly | 40.2% | 18.1K | 0.0% | General Assembly |
| 2 | Le Wagon | 32.9% | 14.8K | 0.0% | Le Wagon |
| 3 | Ironhack | 18% | 8.1K | +22.7% | Ironhack |
| 4 | Flatiron School | 5.3% | 2.4K | 0.0% | Flatiron School |
| 5 | Code Institute | 3.6% | 1.6K | -15.8% | Code Institute |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | General Assembly | 40.5K | 49.4% | 1 |
| Oct 2025 | Le Wagon | 22.2K | 27.1% | 2 |
| Oct 2025 | Ironhack | 12.1K | 14.8% | 3 |
| Oct 2025 | Code Institute | 3.6K | 4.4% | 4 |
| Oct 2025 | Flatiron School | 3.6K | 4.4% | 5 |
| Nov 2025 | General Assembly | 33.1K | 45.2% | 1 |
| Nov 2025 | Le Wagon | 22.2K | 30.3% | 2 |
| Nov 2025 | Ironhack | 12.1K | 16.5% | 3 |
| Nov 2025 | Code Institute | 2.9K | 4% | 4 |
| Nov 2025 | Flatiron School | 2.9K | 4% | 5 |
| Dec 2025 | General Assembly | 27.1K | 44.4% | 1 |
| Dec 2025 | Le Wagon | 18.1K | 29.6% | 2 |
| Dec 2025 | Ironhack | 9.9K | 16.2% | 3 |
| Dec 2025 | Flatiron School | 3.6K | 5.9% | 4 |
| Dec 2025 | Code Institute | 2.4K | 3.9% | 5 |
| Jan 2026 | General Assembly | 40.5K | 49.3% | 1 |
| Jan 2026 | Le Wagon | 22.2K | 27% | 2 |
| Jan 2026 | Ironhack | 12.1K | 14.7% | 3 |
| Jan 2026 | Flatiron School | 4.4K | 5.4% | 4 |
| Jan 2026 | Code Institute | 2.9K | 3.5% | 5 |
| Feb 2026 | General Assembly | 33.1K | 45.1% | 1 |
| Feb 2026 | Le Wagon | 22.2K | 30.2% | 2 |
| Feb 2026 | Ironhack | 12.1K | 16.5% | 3 |
| Feb 2026 | Flatiron School | 3.6K | 4.9% | 4 |
| Feb 2026 | Code Institute | 2.4K | 3.3% | 5 |
| Mar 2026 | General Assembly | 40.5K | 50.6% | 1 |
| Mar 2026 | Le Wagon | 22.2K | 27.7% | 2 |
| Mar 2026 | Ironhack | 12.1K | 15.1% | 3 |
| Mar 2026 | Flatiron School | 2.9K | 3.6% | 4 |
| Mar 2026 | Code Institute | 2.4K | 3% | 5 |
| Apr 2026 | General Assembly | 27.1K | 43.2% | 1 |
| Apr 2026 | Le Wagon | 22.2K | 35.4% | 2 |
| Apr 2026 | Ironhack | 8.1K | 12.9% | 3 |
| Apr 2026 | Flatiron School | 2.9K | 4.6% | 4 |
| Apr 2026 | Code Institute | 2.4K | 3.8% | 5 |
| May 2026 | General Assembly | 27.1K | 46.2% | 1 |
| May 2026 | Le Wagon | 18.1K | 30.9% | 2 |
| May 2026 | Ironhack | 8.1K | 13.8% | 3 |
| May 2026 | Flatiron School | 2.9K | 4.9% | 4 |
| May 2026 | Code Institute | 2.4K | 4.1% | 5 |
| Jun 2026 | General Assembly | 22.2K | 45.9% | 1 |
| Jun 2026 | Le Wagon | 14.8K | 30.6% | 2 |
| Jun 2026 | Ironhack | 6.6K | 13.6% | 3 |
| Jun 2026 | Code Institute | 2.4K | 5% | 4 |
| Jun 2026 | Flatiron School | 2.4K | 5% | 5 |
| Jul 2026 | General Assembly | 18.1K | 41.3% | 1 |
| Jul 2026 | Le Wagon | 14.8K | 33.8% | 2 |
| Jul 2026 | Ironhack | 6.6K | 15.1% | 3 |
| Jul 2026 | Flatiron School | 2.4K | 5.5% | 4 |
| Jul 2026 | Code Institute | 1.9K | 4.3% | 5 |
| Aug 2026 | General Assembly | 18.1K | 40.2% | 1 |
| Aug 2026 | Le Wagon | 14.8K | 32.9% | 2 |
| Aug 2026 | Ironhack | 8.1K | 18% | 3 |
| Aug 2026 | Flatiron School | 2.4K | 5.3% | 4 |
| Aug 2026 | Code Institute | 1.6K | 3.6% | 5 |
| Sep 2026 | Code Institute | — | — | — |
| Sep 2026 | Flatiron School | — | — | — |
| Sep 2026 | General Assembly | — | — | — |
| Sep 2026 | Ironhack | — | — | — |
| Sep 2026 | Le Wagon | — | — | — |

## What is being compared

- **Code Institute**: Measured on the search term “code institute”.
- **Flatiron School**: Measured on the search term “flatiron school”.
- **General Assembly**: Measured on the search term “general assembly”.
- **Ironhack**: Measured on the search term “ironhack”.
- **Le Wagon**: Measured on the search term “le wagon”.

- [Code Institute](/demand/global-en/brands/code-institute)
- [Flatiron School](/demand/global-en/brands/flatiron-school)
- [General Assembly](/demand/global-en/brands/general-assembly)
- [Ironhack](/demand/global-en/brands/ironhack)
- [Le Wagon](/demand/global-en/brands/le-wagon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coding bootcamps worldwide?

In August 2026, General Assembly was the most searched among coding bootcamps worldwide, with an estimated 18.1K branded searches and 40.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coding bootcamps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/coding-bootcamps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coding-bootcamps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
