---
title: "Code review platforms: Which brands are most popular in search?"
description: "Compare the platforms teams review code changes in. Share of Search among GitHub, GitLab, Bitbucket, Review Board and Graphite, the code review platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/code-review-platforms"
publisher: "Brandwave"
---

# Code review platforms: Which brands are most popular in search?

Compare the platforms teams review code changes in. Share of Search among GitHub, GitLab, Bitbucket, Review Board and Graphite, the code review platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Code review platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: GitHub, 94.9%

## Which brand is most popular in search among code review platforms worldwide?

- In August 2026, GitHub was the most searched among code review platforms worldwide, with an estimated 16.6M branded searches and 94.9% estimated Share of Search within this set.
- GitLab is in 2nd place, 91 percentage points behind at 3.9% Share of Search.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code review platforms worldwide increased from 91.1% to 94.9%.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code review platforms worldwide decreased from 6.9% to 3.9%.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code review platforms worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, Review Board and Graphite held steady: their estimated Share of Search among code review platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [GitHub vs GitLab: compare search popularity](/demand/global-en/compare/github-vs-gitlab): 94.9% against 3.9% Share of Search.

## How did search popularity change for code review platforms worldwide in August 2026?

- In August 2026, GitHub gained estimated Share of Search among code review platforms worldwide, from 93.9% to 94.9%.
- In August 2026, GitLab lost estimated Share of Search among code review platforms worldwide, from 4.7% to 3.9%.
- Estimated monthly branded searches for Review Board worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GitHub | 94.9% | 16.6M | +22.1% | GitHub |
| 2 | GitLab | 3.9% | 682K | -0.2% | GitLab |
| 3 | Bitbucket | 1.1% | 201K | 0.0% | Atlassian |
| 4 | Review Board | 0.01% | 1.9K | -20.8% | Review Board |
| 5 | Graphite | <0.01% | 480 | 0.0% | Graphite |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GitHub | 11.1M | 91.1% | 1 |
| Oct 2025 | GitLab | 839K | 6.9% | 2 |
| Oct 2025 | Bitbucket | 246K | 2% | 3 |
| Oct 2025 | Review Board | 2.4K | 0.02% | 4 |
| Oct 2025 | Graphite | 480 | <0.01% | 5 |
| Nov 2025 | GitHub | 13.6M | 93.6% | 1 |
| Nov 2025 | GitLab | 688K | 4.7% | 2 |
| Nov 2025 | Bitbucket | 246K | 1.7% | 3 |
| Nov 2025 | Review Board | 2.4K | 0.02% | 4 |
| Nov 2025 | Graphite | 480 | <0.01% | 5 |
| Dec 2025 | GitHub | 11.1M | 92.2% | 1 |
| Dec 2025 | GitLab | 686K | 5.7% | 2 |
| Dec 2025 | Bitbucket | 246K | 2% | 3 |
| Dec 2025 | Graphite | 2.4K | 0.02% | 4 |
| Dec 2025 | Review Board | 2.4K | 0.02% | 5 |
| Jan 2026 | GitHub | 11.1M | 92.2% | 1 |
| Jan 2026 | GitLab | 688K | 5.7% | 2 |
| Jan 2026 | Bitbucket | 246K | 2% | 3 |
| Jan 2026 | Review Board | 2.4K | 0.02% | 4 |
| Jan 2026 | Graphite | 1K | <0.01% | 5 |
| Feb 2026 | GitHub | 13.6M | 93.5% | 1 |
| Feb 2026 | GitLab | 689K | 4.7% | 2 |
| Feb 2026 | Bitbucket | 246K | 1.7% | 3 |
| Feb 2026 | Review Board | 2.4K | 0.02% | 4 |
| Feb 2026 | Graphite | 880 | <0.01% | 5 |
| Mar 2026 | GitHub | 16.6M | 93.8% | 1 |
| Mar 2026 | GitLab | 842K | 4.8% | 2 |
| Mar 2026 | Bitbucket | 246K | 1.4% | 3 |
| Mar 2026 | Review Board | 2.4K | 0.01% | 4 |
| Mar 2026 | Graphite | 880 | <0.01% | 5 |
| Apr 2026 | GitHub | 16.6M | 93.9% | 1 |
| Apr 2026 | GitLab | 836K | 4.7% | 2 |
| Apr 2026 | Bitbucket | 246K | 1.4% | 3 |
| Apr 2026 | Review Board | 2.9K | 0.02% | 4 |
| Apr 2026 | Graphite | 720 | <0.01% | 5 |
| May 2026 | GitHub | 16.6M | 93.9% | 1 |
| May 2026 | GitLab | 836K | 4.7% | 2 |
| May 2026 | Bitbucket | 246K | 1.4% | 3 |
| May 2026 | Review Board | 2.4K | 0.01% | 4 |
| May 2026 | Graphite | 720 | <0.01% | 5 |
| Jun 2026 | GitHub | 13.6M | 92.9% | 1 |
| Jun 2026 | GitLab | 836K | 5.7% | 2 |
| Jun 2026 | Bitbucket | 201K | 1.4% | 3 |
| Jun 2026 | Review Board | 2.9K | 0.02% | 4 |
| Jun 2026 | Graphite | 720 | <0.01% | 5 |
| Jul 2026 | GitHub | 13.6M | 93.9% | 1 |
| Jul 2026 | GitLab | 684K | 4.7% | 2 |
| Jul 2026 | Bitbucket | 201K | 1.4% | 3 |
| Jul 2026 | Review Board | 2.4K | 0.02% | 4 |
| Jul 2026 | Graphite | 480 | <0.01% | 5 |
| Aug 2026 | GitHub | 16.6M | 94.9% | 1 |
| Aug 2026 | GitLab | 682K | 3.9% | 2 |
| Aug 2026 | Bitbucket | 201K | 1.1% | 3 |
| Aug 2026 | Review Board | 1.9K | 0.01% | 4 |
| Aug 2026 | Graphite | 480 | <0.01% | 5 |
| Sep 2026 | Bitbucket | — | — | — |
| Sep 2026 | GitHub | — | — | — |
| Sep 2026 | GitLab | — | — | — |
| Sep 2026 | Graphite | — | — | — |
| Sep 2026 | Review Board | — | — | — |

## What is being compared

- **Bitbucket**: Measured on the search term “bitbucket”.
- **GitHub**: Measured on the search term “github”.
- **GitLab**: Measured on the search terms “about gitlab com”, “ci cd gitlab”, “continuous integration gitlab”, “gitlab”, “gitlab app”, “gitlab ci cd” and “gitlab software”, summed into one figure.
- **Graphite**: Measured on the search term “graphite code review”.
- **Review Board**: Measured on the search term “review board”.

- [Bitbucket](/demand/global-en/brands/bitbucket)
- [GitHub](/demand/global-en/brands/github)
- [GitLab](/demand/global-en/brands/gitlab)
- [Graphite](/demand/global-en/brands/graphite)
- [Review Board](/demand/global-en/brands/reviewboard)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among code review platforms worldwide?

In August 2026, GitHub was the most searched among code review platforms worldwide, with an estimated 16.6M branded searches and 94.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Code review platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/code-review-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/code-review-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
