---
title: "Coconut water: Which brands are most popular in search?"
description: "Compare the coconut water people search for. Share of Search among Vita Coco, Harmless Harvest, Goya, Taste Nirvana, Zico and Coco Libre, the coconut water Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coconut-water"
publisher: "Brandwave"
---

# Coconut water: Which brands are most popular in search?

Compare the coconut water people search for. Share of Search among Vita Coco, Harmless Harvest, Goya, Taste Nirvana, Zico and Coco Libre, the coconut water Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coconut water
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vita Coco, 68.4%

## Which brand is most popular in search among coconut water worldwide?

- In August 2026, Vita Coco was the most searched among coconut water worldwide, with an estimated 90.5K branded searches and 68.4% estimated Share of Search within this set.
- Harmless Harvest is in 2nd place, 51.6 percentage points behind at 16.8% Share of Search.
- Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide increased from 64% to 68.4%.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide increased from 15.7% to 16.8%.
- Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide decreased from 19.2% to 13.7%.
- Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide peaked at 76.3% in February 2026 and was lowest at 64% in October 2025.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide peaked at 16.8% in August 2026 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide peaked at 19.2% in October 2025 and was lowest at 11.9% in April 2026.
- Across the 11 months ending August 2026, Harmless Harvest rose from 3rd to 2nd among coconut water worldwide.
- Across the 11 months ending August 2026, Goya fell from 2nd to 3rd among coconut water worldwide.
- Across the 11 months ending August 2026, Taste Nirvana, Zico and Coco Libre held steady: their estimated Share of Search among coconut water worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vita Coco vs Harmless Harvest: compare search popularity](/demand/global-en/compare/harmless-harvest-vs-vita-coco): 68.4% against 16.8% Share of Search.
- [Vita Coco vs Goya: compare search popularity](/demand/global-en/compare/goya-vs-vita-coco): 68.4% against 13.7% Share of Search.
- [Harmless Harvest vs Goya: compare search popularity](/demand/global-en/compare/goya-vs-harmless-harvest): 16.8% against 13.7% Share of Search.

## How did search popularity change for coconut water worldwide in August 2026?

- Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.
- Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.
- Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
- Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
- Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vita Coco | 68.4% | 90.5K | 0.0% | Vita Coco |
| 2 | Harmless Harvest | 16.8% | 22.2K | 0.0% | Harmless Harvest |
| 3 | Goya | 13.7% | 18.1K | 0.0% | Goya |
| 4 | Taste Nirvana | 0.76% | 1K | 0.0% | Taste Nirvana |
| 5 | Zico | 0.24% | 320 | 0.0% | Zico |
| 6 | Coco Libre | 0.13% | 170 | -19.0% | Coco Libre |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vita Coco | 60.5K | 64% | 1 |
| Oct 2025 | Goya | 18.1K | 19.2% | 2 |
| Oct 2025 | Harmless Harvest | 14.8K | 15.7% | 3 |
| Oct 2025 | Taste Nirvana | 720 | 0.76% | 4 |
| Oct 2025 | Zico | 210 | 0.22% | 5 |
| Oct 2025 | Coco Libre | 170 | 0.18% | 6 |
| Nov 2025 | Vita Coco | 60.5K | 68.3% | 1 |
| Nov 2025 | Goya | 14.8K | 16.7% | 2 |
| Nov 2025 | Harmless Harvest | 12.1K | 13.7% | 3 |
| Nov 2025 | Taste Nirvana | 720 | 0.81% | 4 |
| Nov 2025 | Coco Libre | 210 | 0.24% | 5 |
| Nov 2025 | Zico | 210 | 0.24% | 6 |
| Dec 2025 | Vita Coco | 60.5K | 68.2% | 1 |
| Dec 2025 | Goya | 14.8K | 16.7% | 2 |
| Dec 2025 | Harmless Harvest | 12.1K | 13.6% | 3 |
| Dec 2025 | Taste Nirvana | 880 | 0.99% | 4 |
| Dec 2025 | Coco Libre | 260 | 0.29% | 5 |
| Dec 2025 | Zico | 210 | 0.24% | 6 |
| Jan 2026 | Vita Coco | 110K | 74.3% | 1 |
| Jan 2026 | Goya | 18.1K | 12.2% | 2 |
| Jan 2026 | Harmless Harvest | 18.1K | 12.2% | 3 |
| Jan 2026 | Taste Nirvana | 1.3K | 0.88% | 4 |
| Jan 2026 | Zico | 390 | 0.26% | 5 |
| Jan 2026 | Coco Libre | 210 | 0.14% | 6 |
| Feb 2026 | Vita Coco | 110K | 76.3% | 1 |
| Feb 2026 | Goya | 18.1K | 12.5% | 2 |
| Feb 2026 | Harmless Harvest | 14.8K | 10.3% | 3 |
| Feb 2026 | Taste Nirvana | 880 | 0.61% | 4 |
| Feb 2026 | Zico | 260 | 0.18% | 5 |
| Feb 2026 | Coco Libre | 210 | 0.15% | 6 |
| Mar 2026 | Vita Coco | 110K | 74.5% | 1 |
| Mar 2026 | Goya | 18.1K | 12.3% | 2 |
| Mar 2026 | Harmless Harvest | 18.1K | 12.3% | 3 |
| Mar 2026 | Taste Nirvana | 1K | 0.68% | 4 |
| Mar 2026 | Zico | 260 | 0.18% | 5 |
| Mar 2026 | Coco Libre | 210 | 0.14% | 6 |
| Apr 2026 | Vita Coco | 110K | 72.5% | 1 |
| Apr 2026 | Harmless Harvest | 22.2K | 14.6% | 2 |
| Apr 2026 | Goya | 18.1K | 11.9% | 3 |
| Apr 2026 | Taste Nirvana | 1K | 0.66% | 4 |
| Apr 2026 | Zico | 320 | 0.21% | 5 |
| Apr 2026 | Coco Libre | 170 | 0.11% | 6 |
| May 2026 | Vita Coco | 110K | 72.5% | 1 |
| May 2026 | Harmless Harvest | 22.2K | 14.6% | 2 |
| May 2026 | Goya | 18.1K | 11.9% | 3 |
| May 2026 | Taste Nirvana | 1K | 0.66% | 4 |
| May 2026 | Zico | 320 | 0.21% | 5 |
| May 2026 | Coco Libre | 170 | 0.11% | 6 |
| Jun 2026 | Vita Coco | 110K | 72.5% | 1 |
| Jun 2026 | Harmless Harvest | 22.2K | 14.6% | 2 |
| Jun 2026 | Goya | 18.1K | 11.9% | 3 |
| Jun 2026 | Taste Nirvana | 1K | 0.66% | 4 |
| Jun 2026 | Zico | 320 | 0.21% | 5 |
| Jun 2026 | Coco Libre | 140 | 0.09% | 6 |
| Jul 2026 | Vita Coco | 90.5K | 68.4% | 1 |
| Jul 2026 | Harmless Harvest | 22.2K | 16.8% | 2 |
| Jul 2026 | Goya | 18.1K | 13.7% | 3 |
| Jul 2026 | Taste Nirvana | 1K | 0.76% | 4 |
| Jul 2026 | Zico | 320 | 0.24% | 5 |
| Jul 2026 | Coco Libre | 210 | 0.16% | 6 |
| Aug 2026 | Vita Coco | 90.5K | 68.4% | 1 |
| Aug 2026 | Harmless Harvest | 22.2K | 16.8% | 2 |
| Aug 2026 | Goya | 18.1K | 13.7% | 3 |
| Aug 2026 | Taste Nirvana | 1K | 0.76% | 4 |
| Aug 2026 | Zico | 320 | 0.24% | 5 |
| Aug 2026 | Coco Libre | 170 | 0.13% | 6 |
| Sep 2026 | Coco Libre | — | — | — |
| Sep 2026 | Goya | — | — | — |
| Sep 2026 | Harmless Harvest | — | — | — |
| Sep 2026 | Taste Nirvana | — | — | — |
| Sep 2026 | Vita Coco | — | — | — |
| Sep 2026 | Zico | — | — | — |

## What is being compared

- **Coco Libre**: Measured on the search term “coco libre”.
- **Goya**: Measured on the search term “goya foods”.
- **Harmless Harvest**: Measured on the search term “harmless harvest”.
- **Taste Nirvana**: Measured on the search term “taste nirvana”.
- **Vita Coco**: Measured on the search term “vita coco”.
- **Zico**: Measured on the search term “zico coconut”.

- [Coco Libre](/demand/global-en/brands/coco-libre)
- [Goya](/demand/global-en/brands/goya)
- [Harmless Harvest](/demand/global-en/brands/harmless-harvest)
- [Taste Nirvana](/demand/global-en/brands/taste-nirvana)
- [Vita Coco](/demand/global-en/brands/vita-coco)
- [Zico](/demand/global-en/brands/zico)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coconut water worldwide?

In August 2026, Vita Coco was the most searched among coconut water worldwide, with an estimated 90.5K branded searches and 68.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coconut water: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/coconut-water

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coconut-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.