---
title: "Coats: Which brands are most popular in search?"
description: "Compare the coats shoppers choose between. Share of Search among Burberry, Barbour, Canada Goose, Moncler, Mackage and Woolrich, the coats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coats"
publisher: "Brandwave"
---

# Coats: Which brands are most popular in search?

Compare the coats shoppers choose between. Share of Search among Burberry, Barbour, Canada Goose, Moncler, Mackage and Woolrich, the coats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coats
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Burberry, 43.8%

## Which brand is most popular in search among coats worldwide?

- In August 2026, Burberry was the most searched among coats worldwide, with an estimated 1.8M branded searches and 43.8% estimated Share of Search within this set.
- Barbour is in 2nd place, 24.1 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide increased from 28.7% to 43.8%.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%.
- Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%.
- Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide decreased from 23.4% to 16.1%.
- Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide peaked at 50.6% in June 2026 and was lowest at 26.6% in November 2025.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide peaked at 23.4% in October 2025 and was lowest at 15.2% in July 2026.
- Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide peaked at 32.5% in November 2025 and was lowest at 14.1% in April 2026.
- Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide peaked at 24% in January 2026 and was lowest at 16.1% in August 2026.
- Across the 11 months ending August 2026, Mackage’s estimated Share of Search among coats worldwide peaked at 1.4% in December 2025 and was lowest at 0.18% in May 2026.
- Across the 11 months ending August 2026, Mackage and Woolrich held steady: their estimated Share of Search among coats worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Burberry vs Barbour: compare search popularity](/demand/global-en/compare/barbour-vs-burberry): 43.8% against 19.7% Share of Search.
- [Burberry vs Canada Goose: compare search popularity](/demand/global-en/compare/burberry-vs-canada-goose): 43.8% against 19.7% Share of Search.
- [Burberry vs Moncler: compare search popularity](/demand/global-en/compare/burberry-vs-moncler): 43.8% against 16.1% Share of Search.
- [Barbour vs Canada Goose: compare search popularity](/demand/global-en/compare/barbour-vs-canada-goose): 19.7% Share of Search each.
- [Barbour vs Moncler: compare search popularity](/demand/global-en/compare/barbour-vs-moncler): 19.7% against 16.1% Share of Search.
- [Canada Goose vs Moncler: compare search popularity](/demand/global-en/compare/canada-goose-vs-moncler): 19.7% against 16.1% Share of Search.

## How did search popularity change for coats worldwide in August 2026?

- In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.
- In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
- In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.
- In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.
- Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Burberry | 43.8% | 1.8M | +22.0% | Burberry |
| 2 | Barbour | 19.7% | 823K | +82.9% | Barbour |
| 3 | Canada Goose | 19.7% | 823K | +82.9% | Canada Goose |
| 4 | Moncler | 16.1% | 673K | +22.4% | Moncler |
| 5 | Mackage | 0.65% | 27.1K | +83.1% | Mackage |
| 6 | Woolrich | 0.16% | 6.6K | +50.0% | Woolrich |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Burberry | 2.2M | 28.7% | 1 |
| Oct 2025 | Barbour | 1.8M | 23.4% | 2 |
| Oct 2025 | Canada Goose | 1.8M | 23.4% | 3 |
| Oct 2025 | Moncler | 1.8M | 23.4% | 4 |
| Oct 2025 | Mackage | 60.5K | 0.77% | 5 |
| Oct 2025 | Woolrich | 18.1K | 0.23% | 6 |
| Nov 2025 | Canada Goose | 3.4M | 32.5% | 1 |
| Nov 2025 | Burberry | 2.7M | 26.6% | 2 |
| Nov 2025 | Moncler | 2.2M | 21.8% | 3 |
| Nov 2025 | Barbour | 1.8M | 17.8% | 4 |
| Nov 2025 | Mackage | 110K | 1.1% | 5 |
| Nov 2025 | Woolrich | 27.1K | 0.26% | 6 |
| Dec 2025 | Burberry | 2.7M | 28.2% | 1 |
| Dec 2025 | Canada Goose | 2.7M | 28.2% | 2 |
| Dec 2025 | Moncler | 2.2M | 23.1% | 3 |
| Dec 2025 | Barbour | 1.8M | 18.9% | 4 |
| Dec 2025 | Mackage | 135K | 1.4% | 5 |
| Dec 2025 | Woolrich | 22.2K | 0.23% | 6 |
| Jan 2026 | Burberry | 2.2M | 29.4% | 1 |
| Jan 2026 | Canada Goose | 2.2M | 29.4% | 2 |
| Jan 2026 | Moncler | 1.8M | 24% | 3 |
| Jan 2026 | Barbour | 1.2M | 16% | 4 |
| Jan 2026 | Mackage | 74K | 0.97% | 5 |
| Jan 2026 | Woolrich | 18.1K | 0.24% | 6 |
| Feb 2026 | Burberry | 1.8M | 35.6% | 1 |
| Feb 2026 | Canada Goose | 1.2M | 23.7% | 2 |
| Feb 2026 | Moncler | 1.2M | 23.7% | 3 |
| Feb 2026 | Barbour | 823K | 16% | 4 |
| Feb 2026 | Mackage | 40.5K | 0.79% | 5 |
| Feb 2026 | Woolrich | 9.9K | 0.19% | 6 |
| Mar 2026 | Burberry | 1.8M | 40.7% | 1 |
| Mar 2026 | Barbour | 1M | 22.2% | 2 |
| Mar 2026 | Canada Goose | 823K | 18.3% | 3 |
| Mar 2026 | Moncler | 823K | 18.3% | 4 |
| Mar 2026 | Mackage | 14.8K | 0.33% | 5 |
| Mar 2026 | Woolrich | 6.6K | 0.15% | 6 |
| Apr 2026 | Burberry | 1.8M | 47.1% | 1 |
| Apr 2026 | Barbour | 823K | 21.2% | 2 |
| Apr 2026 | Moncler | 673K | 17.3% | 3 |
| Apr 2026 | Canada Goose | 550K | 14.1% | 4 |
| Apr 2026 | Mackage | 8.1K | 0.21% | 5 |
| Apr 2026 | Woolrich | 4.4K | 0.11% | 6 |
| May 2026 | Burberry | 1.8M | 49% | 1 |
| May 2026 | Barbour | 673K | 18% | 2 |
| May 2026 | Moncler | 673K | 18% | 3 |
| May 2026 | Canada Goose | 550K | 14.7% | 4 |
| May 2026 | Mackage | 6.6K | 0.18% | 5 |
| May 2026 | Woolrich | 4.4K | 0.12% | 6 |
| Jun 2026 | Burberry | 1.5M | 50.6% | 1 |
| Jun 2026 | Moncler | 550K | 18.6% | 2 |
| Jun 2026 | Barbour | 450K | 15.2% | 3 |
| Jun 2026 | Canada Goose | 450K | 15.2% | 4 |
| Jun 2026 | Mackage | 8.1K | 0.27% | 5 |
| Jun 2026 | Woolrich | 3.6K | 0.12% | 6 |
| Jul 2026 | Burberry | 1.5M | 50.5% | 1 |
| Jul 2026 | Moncler | 550K | 18.5% | 2 |
| Jul 2026 | Barbour | 450K | 15.2% | 3 |
| Jul 2026 | Canada Goose | 450K | 15.2% | 4 |
| Jul 2026 | Mackage | 14.8K | 0.5% | 5 |
| Jul 2026 | Woolrich | 4.4K | 0.15% | 6 |
| Aug 2026 | Burberry | 1.8M | 43.8% | 1 |
| Aug 2026 | Barbour | 823K | 19.7% | 2 |
| Aug 2026 | Canada Goose | 823K | 19.7% | 3 |
| Aug 2026 | Moncler | 673K | 16.1% | 4 |
| Aug 2026 | Mackage | 27.1K | 0.65% | 5 |
| Aug 2026 | Woolrich | 6.6K | 0.16% | 6 |
| Sep 2026 | Barbour | — | — | — |
| Sep 2026 | Burberry | — | — | — |
| Sep 2026 | Canada Goose | — | — | — |
| Sep 2026 | Mackage | — | — | — |
| Sep 2026 | Moncler | — | — | — |
| Sep 2026 | Woolrich | — | — | — |

## What is being compared

- **Barbour**: Measured on the search term “barbour”.
- **Burberry**: Measured on the search term “burberry”.
- **Canada Goose**: Measured on the search term “canada goose”.
- **Mackage**: Measured on the search term “mackage coat”.
- **Moncler**: Measured on the search term “moncler”.
- **Woolrich**: Measured on the search term “woolrich jacket”.

- [Barbour](/demand/global-en/brands/barbour)
- [Burberry](/demand/global-en/brands/burberry)
- [Canada Goose](/demand/global-en/brands/canada-goose)
- [Mackage](/demand/global-en/brands/mackage)
- [Moncler](/demand/global-en/brands/moncler)
- [Woolrich](/demand/global-en/brands/woolrich)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coats worldwide?

In August 2026, Burberry was the most searched among coats worldwide, with an estimated 1.8M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coats: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/coats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.