--- title: "Freshservice vs ServiceNow: Which is searched more?" description: "Is Freshservice or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CMDB platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cmdb-platforms/compare/freshservice-vs-servicenow" publisher: "Brandwave" --- # Freshservice vs ServiceNow: Which is searched more? Is Freshservice or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CMDB platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and ServiceNow - **Competitive set**: CMDB platforms - **Market**: Global - **Month measured**: Sep 2026 - **Freshservice Share of Search**: 8.7% - **ServiceNow Share of Search**: 79.4% ## Is Freshservice or ServiceNow more popular in search? - In September 2026, ServiceNow had more branded searches than Freshservice among CMDB platforms worldwide. ServiceNow had about 368,000 branded searches, while Freshservice had 40,500. ServiceNow made up 79.4% of all CMDB platform searches we track, and Freshservice accounted for 8.7%. - ServiceNow was ahead of Freshservice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, ServiceNow’s share of searches among CMDB platforms worldwide moved from 81.5% to 79.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top CMDB platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceNow appeared in all five answers. Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before Freshservice in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ServiceNow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BMC Helix | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Device42 | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Freshservice | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cherwell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EasyVista | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CMDB platforms - Asked ChatGPT "Which CMDB platform should I use?": 1. ServiceNow, 2. Jira Service Management, 3. BMC Helix, 4. Device42, 5. ManageEngine ServiceDesk Plus, 6. Freshservice - Asked ChatGPT "What are the best CMDB platforms?": 1. ServiceNow, 2. BMC Helix, 3. Device42, 4. Jira Service Management, 5. ManageEngine ServiceDesk Plus, 6. Freshservice - Asked ChatGPT "What's the best CMDB platform for it asset tracking?": 1. ServiceNow, 2. Freshservice, 3. ManageEngine ServiceDesk Plus, 4. Jira Service Management, 5. Device42 - Searched Google, AI Overview "cmdb software": 1. ServiceNow - Searched Google, AI Overview "configuration management database": 1. ServiceNow, 2. Jira Service Management Not named in any answer: Cherwell and EasyVista. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for CMDB platforms worldwide in September 2026? - In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%. - In September 2026, ServiceNow lost share of searches among CMDB platforms worldwide, from 81.3% to 79.4%. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.3% | 2 | 450K | 81.5% | 1 | | Nov 2025 | 33.1K | 7.1% | 2 | 368K | 79.4% | 1 | | Dec 2025 | 33.1K | 7.3% | 2 | 368K | 81.5% | 1 | | Jan 2026 | 40.5K | 7.4% | 2 | 450K | 81.7% | 1 | | Feb 2026 | 33.1K | 6.1% | 2 | 450K | 83.1% | 1 | | Mar 2026 | 40.5K | 7.3% | 2 | 450K | 81.5% | 1 | | Apr 2026 | 40.5K | 6.2% | 2 | 550K | 84.8% | 1 | | May 2026 | 40.5K | 6.2% | 2 | 550K | 84.9% | 1 | | Jun 2026 | 40.5K | 6.2% | 2 | 550K | 84.8% | 1 | | Jul 2026 | 33.1K | 6.2% | 2 | 450K | 83.6% | 1 | | Aug 2026 | 33.1K | 7.3% | 2 | 368K | 81.3% | 1 | | Sep 2026 | 40.5K | 8.7% | 2 | 368K | 79.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search term “freshservice”. - **ServiceNow**: Measured on the search term “servicenow”. - [Freshservice profile](/demand/global-en/brands/freshservice) - [ServiceNow profile](/demand/global-en/brands/servicenow) - [All CMDB platforms worldwide](/demand/global-en/categories/cmdb-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freshservice or ServiceNow more popular in search? In September 2026, ServiceNow had more branded searches than Freshservice among CMDB platforms worldwide. ServiceNow had about 368,000 branded searches, while Freshservice had 40,500. ServiceNow made up 79.4% of all CMDB platform searches we track, and Freshservice accounted for 8.7%. ## Cite this page Brandwave. "Freshservice vs ServiceNow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cmdb-platforms/compare/freshservice-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cmdb-platforms/compare/freshservice-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.