--- title: "Cmdb platforms: Which brands are most popular in search?" description: "Compare the cmdb platforms developers choose between. Share of Search among ServiceNow, BMC Helix, Cherwell, EasyVista and Device42, the cmdb platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cmdb-platforms" publisher: "Brandwave" --- # Cmdb platforms: Which brands are most popular in search? Compare the cmdb platforms developers choose between. Share of Search among ServiceNow, BMC Helix, Cherwell, EasyVista and Device42, the cmdb platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cmdb platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: ServiceNow, 93.2% ## Which brand is most popular in search among cmdb platforms worldwide? - In August 2026, ServiceNow was the most searched among cmdb platforms worldwide, with an estimated 450K branded searches and 93.2% estimated Share of Search within this set. - BMC Helix is in 2nd place, 90.2 percentage points behind at 3.1% Share of Search. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide increased from 92.1% to 93.2%. - Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among cmdb platforms worldwide increased from 2.5% to 3.1%. - Across the 11 months ending August 2026, EasyVista’s estimated Share of Search among cmdb platforms worldwide decreased from 2% to 1.1%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide peaked at 94.1% in May 2026 and was lowest at 90.3% in November 2025. - Across the 11 months ending August 2026, Cherwell’s estimated Share of Search among cmdb platforms worldwide peaked at 3% in November 2025 and was lowest at 1.7% in July 2026. - Across the 11 months ending August 2026, EasyVista’s estimated Share of Search among cmdb platforms worldwide peaked at 2.4% in November 2025 and was lowest at 1.1% in August 2026. - Across the 11 months ending August 2026, Cherwell and Device42 held steady: their estimated Share of Search among cmdb platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [ServiceNow vs BMC Helix: compare search popularity](/demand/global-en/compare/bmc-helix-vs-servicenow): 93.2% against 3.1% Share of Search. ## How did search popularity change for cmdb platforms worldwide in August 2026? - In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%. - In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%. - BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026. - Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ServiceNow | 93.2% | 450K | 0.0% | ServiceNow | | 2 | BMC Helix | 3.1% | 14.8K | 0.0% | BMC Helix | | 3 | Cherwell | 1.7% | 8.1K | 0.0% | Cherwell | | 4 | EasyVista | 1.1% | 5.4K | -33.3% | EasyVista | | 5 | Device42 | 0.91% | 4.4K | -18.5% | Device42 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ServiceNow | 450K | 92.1% | 1 | | Oct 2025 | BMC Helix | 12.1K | 2.5% | 2 | | Oct 2025 | Cherwell | 9.9K | 2% | 3 | | Oct 2025 | EasyVista | 9.9K | 2% | 4 | | Oct 2025 | Device42 | 6.6K | 1.4% | 5 | | Nov 2025 | ServiceNow | 368K | 90.3% | 1 | | Nov 2025 | BMC Helix | 12.1K | 3% | 2 | | Nov 2025 | Cherwell | 12.1K | 3% | 3 | | Nov 2025 | EasyVista | 9.9K | 2.4% | 4 | | Nov 2025 | Device42 | 5.4K | 1.3% | 5 | | Dec 2025 | ServiceNow | 368K | 92.3% | 1 | | Dec 2025 | BMC Helix | 9.9K | 2.5% | 2 | | Dec 2025 | Cherwell | 8.1K | 2% | 3 | | Dec 2025 | EasyVista | 8.1K | 2% | 4 | | Dec 2025 | Device42 | 4.4K | 1.1% | 5 | | Jan 2026 | ServiceNow | 450K | 92.3% | 1 | | Jan 2026 | BMC Helix | 12.1K | 2.5% | 2 | | Jan 2026 | Cherwell | 9.9K | 2% | 3 | | Jan 2026 | EasyVista | 9.9K | 2% | 4 | | Jan 2026 | Device42 | 5.4K | 1.1% | 5 | | Feb 2026 | ServiceNow | 450K | 92.3% | 1 | | Feb 2026 | BMC Helix | 12.1K | 2.5% | 2 | | Feb 2026 | Cherwell | 9.9K | 2% | 3 | | Feb 2026 | EasyVista | 9.9K | 2% | 4 | | Feb 2026 | Device42 | 5.4K | 1.1% | 5 | | Mar 2026 | ServiceNow | 450K | 92.3% | 1 | | Mar 2026 | BMC Helix | 12.1K | 2.5% | 2 | | Mar 2026 | Cherwell | 9.9K | 2% | 3 | | Mar 2026 | EasyVista | 9.9K | 2% | 4 | | Mar 2026 | Device42 | 5.4K | 1.1% | 5 | | Apr 2026 | ServiceNow | 550K | 93.9% | 1 | | Apr 2026 | BMC Helix | 12.1K | 2.1% | 2 | | Apr 2026 | Cherwell | 9.9K | 1.7% | 3 | | Apr 2026 | EasyVista | 8.1K | 1.4% | 4 | | Apr 2026 | Device42 | 5.4K | 0.92% | 5 | | May 2026 | ServiceNow | 550K | 94.1% | 1 | | May 2026 | BMC Helix | 12.1K | 2.1% | 2 | | May 2026 | Cherwell | 9.9K | 1.7% | 3 | | May 2026 | EasyVista | 8.1K | 1.4% | 4 | | May 2026 | Device42 | 4.4K | 0.75% | 5 | | Jun 2026 | ServiceNow | 550K | 93.5% | 1 | | Jun 2026 | BMC Helix | 14.8K | 2.5% | 2 | | Jun 2026 | Cherwell | 9.9K | 1.7% | 3 | | Jun 2026 | EasyVista | 8.1K | 1.4% | 4 | | Jun 2026 | Device42 | 5.4K | 0.92% | 5 | | Jul 2026 | ServiceNow | 450K | 92.5% | 1 | | Jul 2026 | BMC Helix | 14.8K | 3% | 2 | | Jul 2026 | Cherwell | 8.1K | 1.7% | 3 | | Jul 2026 | EasyVista | 8.1K | 1.7% | 4 | | Jul 2026 | Device42 | 5.4K | 1.1% | 5 | | Aug 2026 | ServiceNow | 450K | 93.2% | 1 | | Aug 2026 | BMC Helix | 14.8K | 3.1% | 2 | | Aug 2026 | Cherwell | 8.1K | 1.7% | 3 | | Aug 2026 | EasyVista | 5.4K | 1.1% | 4 | | Aug 2026 | Device42 | 4.4K | 0.91% | 5 | | Sep 2026 | BMC Helix | — | — | — | | Sep 2026 | Cherwell | — | — | — | | Sep 2026 | Device42 | — | — | — | | Sep 2026 | EasyVista | — | — | — | | Sep 2026 | ServiceNow | — | — | — | ## What is being compared - **BMC Helix**: Measured on the search term “bmc helix”. - **Cherwell**: Measured on the search term “cherwell”. - **Device42**: Measured on the search term “device42”. - **EasyVista**: Measured on the search term “easyvista”. - **ServiceNow**: Measured on the search term “servicenow”. - [BMC Helix](/demand/global-en/brands/bmc-helix) - [Cherwell](/demand/global-en/brands/cherwell) - [Device42](/demand/global-en/brands/device42) - [EasyVista](/demand/global-en/brands/easyvista) - [ServiceNow](/demand/global-en/brands/servicenow) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cmdb platforms worldwide? In August 2026, ServiceNow was the most searched among cmdb platforms worldwide, with an estimated 450K branded searches and 93.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cmdb platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cmdb-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cmdb-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.