--- title: "Cloud storage services: Which brands are most popular in search?" description: "Compare the cloud storage services teams use. Share of Search among Google Drive, iCloud, OneDrive, Dropbox, Box and pCloud, the cloud storage services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-storage-services" publisher: "Brandwave" --- # Cloud storage services: Which brands are most popular in search? Compare the cloud storage services teams use. Share of Search among Google Drive, iCloud, OneDrive, Dropbox, Box and pCloud, the cloud storage services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cloud storage services - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google Drive, 53.1% ## Which brand is most popular in search among cloud storage services worldwide? - In August 2026, Google Drive was the most searched among cloud storage services worldwide, with an estimated 30.4M branded searches and 53.1% estimated Share of Search within this set. - iCloud is in 2nd place, 29.3 percentage points behind at 23.7% Share of Search. - Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services worldwide increased from 51.3% to 53.1%. - Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide increased from 22.9% to 23.7%. - Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services worldwide decreased from 18.8% to 16%. - Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services worldwide peaked at 55.5% in May 2026 and was lowest at 49.7% in December 2025. - Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide peaked at 27.1% in December 2025 and was lowest at 20.3% in April 2026. - Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services worldwide peaked at 18.8% in October 2025 and was lowest at 14.9% in December 2025. - Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services worldwide peaked at 8.4% in June 2026 and was lowest at 7% in October 2025. - Across the 11 months ending August 2026, Dropbox, Box and pCloud held steady: their estimated Share of Search among cloud storage services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Google Drive vs iCloud: compare search popularity](/demand/global-en/compare/google-drive-vs-icloud): 53.1% against 23.7% Share of Search. - [Google Drive vs OneDrive: compare search popularity](/demand/global-en/compare/google-drive-vs-onedrive): 53.1% against 16% Share of Search. - [Google Drive vs Dropbox: compare search popularity](/demand/global-en/compare/dropbox-vs-google-drive): 53.1% against 7.2% Share of Search. - [iCloud vs OneDrive: compare search popularity](/demand/global-en/compare/icloud-vs-onedrive): 23.7% against 16% Share of Search. - [iCloud vs Dropbox: compare search popularity](/demand/global-en/compare/dropbox-vs-icloud): 23.7% against 7.2% Share of Search. - [OneDrive vs Dropbox: compare search popularity](/demand/global-en/compare/dropbox-vs-onedrive): 16% against 7.2% Share of Search. ## How did search popularity change for cloud storage services worldwide in August 2026? - Estimated monthly branded searches for pCloud worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026. - Estimated monthly branded searches for OneDrive worldwide fell 32.8% over 11 measured months, from 13.6M to 9.1M in August 2026. - Estimated monthly branded searches for Google Drive worldwide fell 18.3% over 11 measured months, from 37.2M to 30.4M in August 2026. - Estimated monthly branded searches for Dropbox worldwide fell 18.1% over 11 measured months, from 5.1M to 4.1M in August 2026. - Estimated monthly branded searches for iCloud worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Drive | 53.1% | 30.4M | 0.0% | Google | | 2 | iCloud | 23.7% | 13.6M | 0.0% | Apple | | 3 | OneDrive | 16% | 9.1M | 0.0% | Microsoft | | 4 | Dropbox | 7.2% | 4.1M | +0.1% | Dropbox | | 5 | Box | 0.04% | 24.1K | 0.0% | Box | | 6 | pCloud | <0.01% | 390 | 0.0% | pCloud | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Drive | 37.2M | 51.3% | 1 | | Oct 2025 | iCloud | 16.6M | 22.9% | 2 | | Oct 2025 | OneDrive | 13.6M | 18.8% | 3 | | Oct 2025 | Dropbox | 5.1M | 7% | 4 | | Oct 2025 | Box | 24.1K | 0.03% | 5 | | Oct 2025 | pCloud | 590 | <0.01% | 6 | | Nov 2025 | Google Drive | 37.2M | 55.5% | 1 | | Nov 2025 | iCloud | 13.6M | 20.3% | 2 | | Nov 2025 | OneDrive | 11.1M | 16.6% | 3 | | Nov 2025 | Dropbox | 5M | 7.5% | 4 | | Nov 2025 | Box | 23.8K | 0.04% | 5 | | Nov 2025 | pCloud | 720 | <0.01% | 6 | | Dec 2025 | Google Drive | 30.4M | 49.7% | 1 | | Dec 2025 | iCloud | 16.6M | 27.1% | 2 | | Dec 2025 | OneDrive | 9.1M | 14.9% | 3 | | Dec 2025 | Dropbox | 5M | 8.2% | 4 | | Dec 2025 | Box | 23.8K | 0.04% | 5 | | Dec 2025 | pCloud | 590 | <0.01% | 6 | | Jan 2026 | Google Drive | 37.2M | 53.2% | 1 | | Jan 2026 | iCloud | 16.6M | 23.7% | 2 | | Jan 2026 | OneDrive | 11.1M | 15.9% | 3 | | Jan 2026 | Dropbox | 5.1M | 7.2% | 4 | | Jan 2026 | Box | 24.1K | 0.03% | 5 | | Jan 2026 | pCloud | 590 | <0.01% | 6 | | Feb 2026 | Google Drive | 37.2M | 55.5% | 1 | | Feb 2026 | iCloud | 13.6M | 20.3% | 2 | | Feb 2026 | OneDrive | 11.1M | 16.6% | 3 | | Feb 2026 | Dropbox | 5M | 7.5% | 4 | | Feb 2026 | Box | 24.1K | 0.04% | 5 | | Feb 2026 | pCloud | 590 | <0.01% | 6 | | Mar 2026 | Google Drive | 37.2M | 51.3% | 1 | | Mar 2026 | iCloud | 16.6M | 22.9% | 2 | | Mar 2026 | OneDrive | 13.6M | 18.8% | 3 | | Mar 2026 | Dropbox | 5.1M | 7% | 4 | | Mar 2026 | Box | 24.6K | 0.03% | 5 | | Mar 2026 | pCloud | 590 | <0.01% | 6 | | Apr 2026 | Google Drive | 37.2M | 55.5% | 1 | | Apr 2026 | iCloud | 13.6M | 20.3% | 2 | | Apr 2026 | OneDrive | 11.1M | 16.6% | 3 | | Apr 2026 | Dropbox | 5M | 7.5% | 4 | | Apr 2026 | Box | 24.1K | 0.04% | 5 | | Apr 2026 | pCloud | 590 | <0.01% | 6 | | May 2026 | Google Drive | 37.2M | 55.5% | 1 | | May 2026 | iCloud | 13.6M | 20.3% | 2 | | May 2026 | OneDrive | 11.1M | 16.6% | 3 | | May 2026 | Dropbox | 5M | 7.5% | 4 | | May 2026 | Box | 24.1K | 0.04% | 5 | | May 2026 | pCloud | 480 | <0.01% | 6 | | Jun 2026 | Google Drive | 30.4M | 50.5% | 1 | | Jun 2026 | iCloud | 13.6M | 22.6% | 2 | | Jun 2026 | OneDrive | 11.1M | 18.4% | 3 | | Jun 2026 | Dropbox | 5M | 8.4% | 4 | | Jun 2026 | Box | 24.1K | 0.04% | 5 | | Jun 2026 | pCloud | 390 | <0.01% | 6 | | Jul 2026 | Google Drive | 30.4M | 53.1% | 1 | | Jul 2026 | iCloud | 13.6M | 23.7% | 2 | | Jul 2026 | OneDrive | 9.1M | 16% | 3 | | Jul 2026 | Dropbox | 4.1M | 7.2% | 4 | | Jul 2026 | Box | 24.1K | 0.04% | 5 | | Jul 2026 | pCloud | 390 | <0.01% | 6 | | Aug 2026 | Google Drive | 30.4M | 53.1% | 1 | | Aug 2026 | iCloud | 13.6M | 23.7% | 2 | | Aug 2026 | OneDrive | 9.1M | 16% | 3 | | Aug 2026 | Dropbox | 4.1M | 7.2% | 4 | | Aug 2026 | Box | 24.1K | 0.04% | 5 | | Aug 2026 | pCloud | 390 | <0.01% | 6 | | Sep 2026 | Box | — | — | — | | Sep 2026 | Dropbox | — | — | — | | Sep 2026 | Google Drive | — | — | — | | Sep 2026 | iCloud | — | — | — | | Sep 2026 | OneDrive | — | — | — | | Sep 2026 | pCloud | — | — | — | ## What is being compared - **Box**: Measured on the search terms “box com” and “box file sharing”, summed into one figure. - **Dropbox**: Measured on the search terms “dropbox”, “dropbox app”, “dropbox com”, “dropbox file sharing” and “dropbox software”, summed into one figure. - **Google Drive**: Measured on the search term “google drive”. - **iCloud**: Measured on the search term “icloud”. - **OneDrive**: Measured on the search term “onedrive”. - **pCloud**: Measured on the search term “pcloud storage”. - [Box](/demand/global-en/brands/box) - [Dropbox](/demand/global-en/brands/dropbox) - [Google Drive](/demand/global-en/brands/google-drive) - [iCloud](/demand/global-en/brands/icloud) - [OneDrive](/demand/global-en/brands/onedrive) - [pCloud](/demand/global-en/brands/pcloud) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cloud storage services worldwide? In August 2026, Google Drive was the most searched among cloud storage services worldwide, with an estimated 30.4M branded searches and 53.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cloud storage services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-storage-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-storage-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.