---
title: "Cloud computing platforms: Which are searched most?"
description: "Compare the cloud computing platforms people choose between. Share of Search among Google Cloud, Amazon Web Services, Microsoft Azure, Oracle Cloud and DigitalOcean, the cloud computing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-platforms"
publisher: "Brandwave"
---

# Cloud computing platforms: Which are searched most?

Compare the cloud computing platforms people choose between. Share of Search among Google Cloud, Amazon Web Services, Microsoft Azure, Oracle Cloud and DigitalOcean, the cloud computing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud computing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Cloud, 41.6%

## Which brand is most popular in search among cloud computing platforms worldwide?

- In September 2026, Google Cloud was the most searched among cloud computing platforms worldwide, with an estimated 2.6M branded searches and 41.6% estimated Share of Search within this set.
- Amazon Web Services is in 2nd place, 6.3 percentage points behind at 35.3% Share of Search.
- Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide increased from 21.8% to 41.6%.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide decreased from 58.9% to 35.3%.
- Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide increased from 17.6% to 19.2%.
- Across the 12 months ending September 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms worldwide increased from 1.6% to 3.9%.
- Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide peaked at 45.3% in April 2026 and was lowest at 21.8% in October 2025.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide peaked at 58.9% in October 2025 and was lowest at 30.4% in April 2026.
- Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide peaked at 25.9% in January 2026 and was lowest at 17.6% in October 2025.
- Across the 12 months ending September 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms worldwide peaked at 4.3% in March 2026 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, Google Cloud rose from 2nd to 1st among cloud computing platforms worldwide.
- Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms worldwide.
- Across the 12 months ending September 2026, DigitalOcean held steady: its estimated Share of Search among cloud computing platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Cloud vs Amazon Web Services: compare search popularity](/demand/global-en/compare/amazon-web-services-vs-google-cloud): 41.6% against 35.3% Share of Search.
- [Google Cloud vs Microsoft Azure: compare search popularity](/demand/global-en/compare/google-cloud-vs-microsoft-azure): 41.6% against 19.2% Share of Search.
- [Google Cloud vs Oracle Cloud: compare search popularity](/demand/global-en/compare/google-cloud-vs-oracle-cloud): 41.6% against 3.9% Share of Search.
- [Amazon Web Services vs Microsoft Azure: compare search popularity](/demand/global-en/compare/amazon-web-services-vs-microsoft-azure): 35.3% against 19.2% Share of Search.
- [Amazon Web Services vs Oracle Cloud: compare search popularity](/demand/global-en/compare/amazon-web-services-vs-oracle-cloud): 35.3% against 3.9% Share of Search.
- [Microsoft Azure vs Oracle Cloud: compare search popularity](/demand/global-en/compare/microsoft-azure-vs-oracle-cloud): 19.2% against 3.9% Share of Search.

## How did search popularity change for cloud computing platforms worldwide in September 2026?

- In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.
- In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.
- In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 20.5% to 19.2%.
- Estimated monthly branded searches for Oracle Cloud worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Cloud | 41.6% | 2.6M | -0.3% | Google |
| 2 | Amazon Web Services | 35.3% | 2.2M | +22.4% | Amazon |
| 3 | Microsoft Azure | 19.2% | 1.2M | 0.0% | Microsoft |
| 4 | Oracle Cloud | 3.9% | 246K | 0.0% | Oracle Cloud |
| 5 | DigitalOcean | <0.01% | 10 | — | DigitalOcean |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Amazon Web Services | 6.1M | 58.9% | 1 |
| Oct 2025 | Google Cloud | 2.3M | 21.8% | 2 |
| Oct 2025 | Microsoft Azure | 1.8M | 17.6% | 3 |
| Oct 2025 | Oracle Cloud | 165K | 1.6% | 4 |
| Oct 2025 | DigitalOcean | 10 | <0.01% | 5 |
| Nov 2025 | Google Cloud | 2.3M | 36.7% | 1 |
| Nov 2025 | Amazon Web Services | 2.2M | 36.3% | 2 |
| Nov 2025 | Microsoft Azure | 1.5M | 24.3% | 3 |
| Nov 2025 | Oracle Cloud | 165K | 2.7% | 4 |
| Nov 2025 | DigitalOcean | 10 | <0.01% | 5 |
| Dec 2025 | Google Cloud | 2.3M | 41.4% | 1 |
| Dec 2025 | Amazon Web Services | 1.8M | 33.4% | 2 |
| Dec 2025 | Microsoft Azure | 1.2M | 22.2% | 3 |
| Dec 2025 | Oracle Cloud | 165K | 3% | 4 |
| Dec 2025 | DigitalOcean | 10 | <0.01% | 5 |
| Jan 2026 | Google Cloud | 2.3M | 39.1% | 1 |
| Jan 2026 | Amazon Web Services | 1.8M | 31.6% | 2 |
| Jan 2026 | Microsoft Azure | 1.5M | 25.9% | 3 |
| Jan 2026 | Oracle Cloud | 201K | 3.5% | 4 |
| Jan 2026 | DigitalOcean | 10 | <0.01% | 5 |
| Feb 2026 | Google Cloud | 2.4M | 42.9% | 1 |
| Feb 2026 | Amazon Web Services | 1.8M | 32.1% | 2 |
| Feb 2026 | Microsoft Azure | 1.2M | 21.4% | 3 |
| Feb 2026 | Oracle Cloud | 201K | 3.5% | 4 |
| Feb 2026 | DigitalOcean | 10 | <0.01% | 5 |
| Mar 2026 | Google Cloud | 2.9M | 42.2% | 1 |
| Mar 2026 | Amazon Web Services | 2.2M | 32.1% | 2 |
| Mar 2026 | Microsoft Azure | 1.5M | 21.5% | 3 |
| Mar 2026 | Oracle Cloud | 301K | 4.3% | 4 |
| Mar 2026 | DigitalOcean | 10 | <0.01% | 5 |
| Apr 2026 | Google Cloud | 2.7M | 45.3% | 1 |
| Apr 2026 | Amazon Web Services | 1.8M | 30.4% | 2 |
| Apr 2026 | Microsoft Azure | 1.2M | 20.2% | 3 |
| Apr 2026 | Oracle Cloud | 246K | 4.1% | 4 |
| Apr 2026 | DigitalOcean | 10 | <0.01% | 5 |
| May 2026 | Google Cloud | 2.5M | 43.2% | 1 |
| May 2026 | Amazon Web Services | 1.8M | 31.5% | 2 |
| May 2026 | Microsoft Azure | 1.2M | 21% | 3 |
| May 2026 | Oracle Cloud | 246K | 4.2% | 4 |
| May 2026 | DigitalOcean | 0 | 0% | 5 |
| Jun 2026 | Google Cloud | 2.6M | 44.9% | 1 |
| Jun 2026 | Amazon Web Services | 1.8M | 31% | 2 |
| Jun 2026 | Microsoft Azure | 1.2M | 20.7% | 3 |
| Jun 2026 | Oracle Cloud | 201K | 3.4% | 4 |
| Jun 2026 | DigitalOcean | 0 | 0% | 5 |
| Jul 2026 | Google Cloud | 2.4M | 42.5% | 1 |
| Jul 2026 | Amazon Web Services | 1.8M | 32.4% | 2 |
| Jul 2026 | Microsoft Azure | 1.2M | 21.6% | 3 |
| Jul 2026 | Oracle Cloud | 201K | 3.6% | 4 |
| Jul 2026 | DigitalOcean | 10 | <0.01% | 5 |
| Aug 2026 | Google Cloud | 2.6M | 44.6% | 1 |
| Aug 2026 | Amazon Web Services | 1.8M | 30.8% | 2 |
| Aug 2026 | Microsoft Azure | 1.2M | 20.5% | 3 |
| Aug 2026 | Oracle Cloud | 246K | 4.1% | 4 |
| Aug 2026 | DigitalOcean | 0 | 0% | 5 |
| Sep 2026 | Google Cloud | 2.6M | 41.6% | 1 |
| Sep 2026 | Amazon Web Services | 2.2M | 35.3% | 2 |
| Sep 2026 | Microsoft Azure | 1.2M | 19.2% | 3 |
| Sep 2026 | Oracle Cloud | 246K | 3.9% | 4 |
| Sep 2026 | DigitalOcean | 10 | <0.01% | 5 |

## What is being compared

- **Amazon Web Services**: Measured on the search term “amazon web services”.
- **DigitalOcean**: Measured on the search term “cloud storage digitalocean”.
- **Google Cloud**: Measured on the search terms “google cloud”, “google cloud console”, “google cloud messaging” and “google cloud platform”, summed into one figure.
- **Microsoft Azure**: Measured on the search term “azure”.
- **Oracle Cloud**: Measured on the search term “oracle cloud”.

- [Amazon Web Services](/demand/global-en/brands/amazon-web-services)
- [DigitalOcean](/demand/global-en/brands/digitalocean)
- [Google Cloud](/demand/global-en/brands/google-cloud)
- [Microsoft Azure](/demand/global-en/brands/microsoft-azure)
- [Oracle Cloud](/demand/global-en/brands/oracle-cloud)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud computing platforms worldwide?

In September 2026, Google Cloud was the most searched among cloud computing platforms worldwide, with an estimated 2.6M branded searches and 41.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud computing platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cloud-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.