--- title: "Amazon Web Services vs Cloudflare: Which is searched more?" description: "Is Amazon Web Services or Cloudflare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers/compare/amazon-web-services-vs-cloudflare" publisher: "Brandwave" --- # Amazon Web Services vs Cloudflare: Which is searched more? Is Amazon Web Services or Cloudflare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Cloudflare - **Competitive set**: Cloud object storage providers - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Web Services Share of Search**: 31.5% - **Cloudflare Share of Search**: 57.5% ## Is Amazon Web Services or Cloudflare more popular in search? - In September 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare had about 4.1 million branded searches, while Amazon Web Services had 2.2 million. Cloudflare made up 57.5% of all cloud object storage provider searches we track, and Amazon Web Services accounted for 31.5%. - The lead changed hands once in the 12 months ending September 2026: Cloudflare took it in November 2025. - Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers worldwide moved from 67.8% to 31.5%, and its estimated monthly branded searches moved from 6.1M to 2.2M. - Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers worldwide moved from 24.8% to 57.5%, and its estimated monthly branded searches moved from 2.2M to 4.1M. ## Top cloud object storage providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Web Services appeared in all five answers. Cloudflare was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Web Services was listed before Cloudflare in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Web Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud Storage | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Blob Storage | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudflare | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Backblaze | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Wasabi | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud object storage providers - Asked ChatGPT "Which cloud object storage provider should I use?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Azure Blob Storage, 5. Backblaze - Asked ChatGPT "What are the best cloud object storage providers?": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Cloudflare, 5. Backblaze, 6. Wasabi - Asked ChatGPT "What's the best cloud object storage provider for application files?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Backblaze, 5. Azure Blob Storage - Searched Google, AI Overview "cloud object storage providers": 1. Amazon Web Services, 2. Azure Blob Storage, 3. Google Cloud Storage, 4. Cloudflare, 5. Wasabi, 6. Backblaze - Searched Google, AI Overview "best cloud object storage": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Backblaze, 5. Wasabi Not named in any answer: DigitalOcean. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cloud object storage providers worldwide in September 2026? - In September 2026, Amazon Web Services gained share of searches among cloud object storage providers worldwide, from 27.9% to 31.5%. - In September 2026, Cloudflare lost share of searches among cloud object storage providers worldwide, from 62.5% to 57.5%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Cloudflare estimated searches | Cloudflare Share of Search | Cloudflare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 67.8% | 1 | 2.2M | 24.8% | 2 | | Nov 2025 | 2.2M | 18.6% | 2 | 9.1M | 75.9% | 1 | | Dec 2025 | 1.8M | 27.9% | 2 | 4.1M | 62.3% | 1 | | Jan 2026 | 1.8M | 35.1% | 2 | 2.7M | 52.5% | 1 | | Feb 2026 | 1.8M | 35.3% | 2 | 2.7M | 52.8% | 1 | | Mar 2026 | 2.2M | 35.4% | 2 | 3.4M | 53% | 1 | | Apr 2026 | 1.8M | 31.6% | 2 | 3.4M | 57.8% | 1 | | May 2026 | 1.8M | 31% | 2 | 3.4M | 56.8% | 1 | | Jun 2026 | 1.8M | 31.4% | 2 | 3.4M | 57.5% | 1 | | Jul 2026 | 1.8M | 31.5% | 2 | 3.4M | 57.7% | 1 | | Aug 2026 | 1.8M | 27.9% | 2 | 4.1M | 62.5% | 1 | | Sep 2026 | 2.2M | 31.5% | 2 | 4.1M | 57.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “amazon web services”, “amazon web services app”, “amazon web services software” and “amazonwebservices”, summed into one figure. - **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare cloud storage”, “cloudflare object storage” and “object storage cloudflare”, summed into one figure. - [Amazon Web Services profile](/demand/global-en/brands/amazon-web-services) - [Cloudflare profile](/demand/global-en/brands/cloudflare) - [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Web Services or Cloudflare more popular in search? In September 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare had about 4.1 million branded searches, while Amazon Web Services had 2.2 million. Cloudflare made up 57.5% of all cloud object storage provider searches we track, and Amazon Web Services accounted for 31.5%. ## Cite this page Brandwave. "Amazon Web Services vs Cloudflare: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers/compare/amazon-web-services-vs-cloudflare This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers/compare/amazon-web-services-vs-cloudflare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.