---
title: "Cloud object storage providers: Which brands are most popular in search?"
description: "Compare services and tools used to store application files and objects in the cloud. Share of Search among Cloudflare, Amazon Web Services, DigitalOcean, Backblaze and Wasabi, the cloud object storage providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers"
publisher: "Brandwave"
---

# Cloud object storage providers: Which brands are most popular in search?

Compare services and tools used to store application files and objects in the cloud. Share of Search among Cloudflare, Amazon Web Services, DigitalOcean, Backblaze and Wasabi, the cloud object storage providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud object storage providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 62.9%

## Which brand is most popular in search among cloud object storage providers worldwide?

- In August 2026, Cloudflare was the most searched among cloud object storage providers worldwide, with an estimated 4.3M branded searches and 62.9% estimated Share of Search within this set.
- Amazon Web Services is in 2nd place, 34.8 percentage points behind at 28.2% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide increased from 25.1% to 62.9%.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide decreased from 68.5% to 28.2%.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide increased from 5% to 6.8%.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide peaked at 76% in November 2025 and was lowest at 25.1% in October 2025.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide peaked at 68.5% in October 2025 and was lowest at 19.2% in November 2025.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide peaked at 9.5% in March 2026 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide peaked at 2.3% in January 2026 and was lowest at 0.94% in November 2025.
- Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers worldwide.
- Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers worldwide.
- Across the 11 months ending August 2026, Wasabi held steady: its estimated Share of Search among cloud object storage providers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudflare vs Amazon Web Services: compare search popularity](/demand/global-en/compare/amazon-web-services-vs-cloudflare): 62.9% against 28.2% Share of Search.
- [Cloudflare vs DigitalOcean: compare search popularity](/demand/global-en/compare/cloudflare-vs-digitalocean): 62.9% against 6.8% Share of Search.
- [Amazon Web Services vs DigitalOcean: compare search popularity](/demand/global-en/compare/amazon-web-services-vs-digitalocean): 28.2% against 6.8% Share of Search.

## How did search popularity change for cloud object storage providers worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.
- In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.
- In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.
- Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
- Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 62.9% | 4.3M | +21.0% | Cloudflare |
| 2 | Amazon Web Services | 28.2% | 1.9M | -0.4% | Amazon |
| 3 | DigitalOcean | 6.8% | 457K | +0.3% | DigitalOcean |
| 4 | Backblaze | 2% | 135K | +19.2% | Backblaze |
| 5 | Wasabi | 0.15% | 10.4K | -0.8% | Wasabi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Amazon Web Services | 6.2M | 68.5% | 1 |
| Oct 2025 | Cloudflare | 2.3M | 25.1% | 2 |
| Oct 2025 | DigitalOcean | 455K | 5% | 3 |
| Oct 2025 | Backblaze | 115K | 1.3% | 4 |
| Oct 2025 | Wasabi | 13.9K | 0.15% | 5 |
| Nov 2025 | Cloudflare | 9.3M | 76% | 1 |
| Nov 2025 | Amazon Web Services | 2.3M | 19.2% | 2 |
| Nov 2025 | DigitalOcean | 455K | 3.7% | 3 |
| Nov 2025 | Backblaze | 115K | 0.94% | 4 |
| Nov 2025 | Wasabi | 11.5K | 0.09% | 5 |
| Dec 2025 | Cloudflare | 4.2M | 62.4% | 1 |
| Dec 2025 | Amazon Web Services | 1.9M | 28.9% | 2 |
| Dec 2025 | DigitalOcean | 455K | 6.8% | 3 |
| Dec 2025 | Backblaze | 115K | 1.7% | 4 |
| Dec 2025 | Wasabi | 11.5K | 0.17% | 5 |
| Jan 2026 | Cloudflare | 2.8M | 52.8% | 1 |
| Jan 2026 | Amazon Web Services | 1.9M | 36.2% | 2 |
| Jan 2026 | DigitalOcean | 455K | 8.5% | 3 |
| Jan 2026 | Backblaze | 121K | 2.3% | 4 |
| Jan 2026 | Wasabi | 12.7K | 0.24% | 5 |
| Feb 2026 | Cloudflare | 2.8M | 53.3% | 1 |
| Feb 2026 | Amazon Web Services | 1.9M | 36.3% | 2 |
| Feb 2026 | DigitalOcean | 455K | 8.5% | 3 |
| Feb 2026 | Backblaze | 91.3K | 1.7% | 4 |
| Feb 2026 | Wasabi | 11.6K | 0.22% | 5 |
| Mar 2026 | Cloudflare | 2.9M | 48.6% | 1 |
| Mar 2026 | Amazon Web Services | 2.4M | 40% | 2 |
| Mar 2026 | DigitalOcean | 555K | 9.5% | 3 |
| Mar 2026 | Backblaze | 98.5K | 1.7% | 4 |
| Mar 2026 | Wasabi | 12.7K | 0.22% | 5 |
| Apr 2026 | Cloudflare | 3.5M | 58.3% | 1 |
| Apr 2026 | Amazon Web Services | 1.9M | 32.4% | 2 |
| Apr 2026 | DigitalOcean | 455K | 7.6% | 3 |
| Apr 2026 | Backblaze | 91.8K | 1.5% | 4 |
| Apr 2026 | Wasabi | 12.7K | 0.21% | 5 |
| May 2026 | Cloudflare | 3.5M | 57.6% | 1 |
| May 2026 | Amazon Web Services | 1.9M | 31.5% | 2 |
| May 2026 | DigitalOcean | 555K | 9.1% | 3 |
| May 2026 | Backblaze | 101K | 1.7% | 4 |
| May 2026 | Wasabi | 12.6K | 0.21% | 5 |
| Jun 2026 | Cloudflare | 3.5M | 58.4% | 1 |
| Jun 2026 | Amazon Web Services | 1.9M | 31.7% | 2 |
| Jun 2026 | DigitalOcean | 455K | 7.5% | 3 |
| Jun 2026 | Backblaze | 132K | 2.2% | 4 |
| Jun 2026 | Wasabi | 10.4K | 0.17% | 5 |
| Jul 2026 | Cloudflare | 3.5M | 58.5% | 1 |
| Jul 2026 | Amazon Web Services | 1.9M | 31.8% | 2 |
| Jul 2026 | DigitalOcean | 456K | 7.6% | 3 |
| Jul 2026 | Backblaze | 113K | 1.9% | 4 |
| Jul 2026 | Wasabi | 10.5K | 0.18% | 5 |
| Aug 2026 | Cloudflare | 4.3M | 62.9% | 1 |
| Aug 2026 | Amazon Web Services | 1.9M | 28.2% | 2 |
| Aug 2026 | DigitalOcean | 457K | 6.8% | 3 |
| Aug 2026 | Backblaze | 135K | 2% | 4 |
| Aug 2026 | Wasabi | 10.4K | 0.15% | 5 |
| Sep 2026 | Amazon Web Services | — | — | — |
| Sep 2026 | Backblaze | — | — | — |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | DigitalOcean | — | — | — |
| Sep 2026 | Wasabi | — | — | — |

## What is being compared

- **Amazon Web Services**: Measured on the search terms “amazon s3”, “amazon web services”, “amazon web services app”, “amazon web services cloud storage”, “amazon web services software”, “amazonwebservices”, “aws amazon com” and “aws s3”, summed into one figure.
- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **DigitalOcean**: Measured on the search terms “cloud storage digitalocean”, “digitalocean”, “digitalocean app”, “digitalocean cloud storage”, “digitalocean com”, “digitalocean object storage” and “digitalocean spaces”, summed into one figure.
- **Wasabi**: Measured on the search terms “cloud storage wasabi”, “wasabi cloud storage”, “wasabi com”, “wasabi object storage” and “wasabi storage”, summed into one figure.

- [Amazon Web Services](/demand/global-en/brands/amazon-web-services)
- [Backblaze](/demand/global-en/brands/backblaze)
- [Cloudflare](/demand/global-en/brands/cloudflare)
- [DigitalOcean](/demand/global-en/brands/digitalocean)
- [Wasabi](/demand/global-en/brands/wasabi-storage)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud object storage providers worldwide?

In August 2026, Cloudflare was the most searched among cloud object storage providers worldwide, with an estimated 4.3M branded searches and 62.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud object storage providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-object-storage-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.