---
title: "Cloud migration platforms: Which brands are most popular in search?"
description: "Compare the platforms used to move workloads to cloud. Share of Search among Carbonite, Azure Migrate, AWS Migration Hub, RackWare and Cloudamize, the cloud migration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-migration-platforms"
publisher: "Brandwave"
---

# Cloud migration platforms: Which brands are most popular in search?

Compare the platforms used to move workloads to cloud. Share of Search among Carbonite, Azure Migrate, AWS Migration Hub, RackWare and Cloudamize, the cloud migration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud migration platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Carbonite, 90.5%

## Which brand is most popular in search among cloud migration platforms worldwide?

- In August 2026, Carbonite was the most searched among cloud migration platforms worldwide, with an estimated 50.3K branded searches and 90.5% estimated Share of Search within this set.
- Azure Migrate is in 2nd place, 85.3 percentage points behind at 5.2% Share of Search.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide increased from 84.6% to 90.5%.
- Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide decreased from 9% to 5.2%.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide decreased from 3.2% to 1.6%.
- Across the 11 months ending August 2026, Cloudamize’s estimated Share of Search among cloud migration platforms worldwide decreased from 1.7% to 1.1%.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide peaked at 90.5% in August 2026 and was lowest at 79.2% in April 2026.
- Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide peaked at 12.6% in April 2026 and was lowest at 5.2% in August 2026.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide peaked at 3.8% in February 2026 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, RackWare’s estimated Share of Search among cloud migration platforms worldwide peaked at 2.3% in April 2026 and was lowest at 1.2% in January 2026.
- Across the 11 months ending August 2026, Cloudamize’s estimated Share of Search among cloud migration platforms worldwide peaked at 2.1% in February 2026 and was lowest at 1% in June 2026.
- Across the 11 months ending August 2026, RackWare rose from 5th to 4th among cloud migration platforms worldwide.
- Across the 11 months ending August 2026, Cloudamize fell from 4th to 5th among cloud migration platforms worldwide.

## Compare search popularity between leading brands

- [Carbonite vs Azure Migrate: compare search popularity](/demand/global-en/compare/azure-migrate-vs-carbonite): 90.5% against 5.2% Share of Search.

## How did search popularity change for cloud migration platforms worldwide in August 2026?

- In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 87.4% to 90.5%.
- In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.
- Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
- Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carbonite | 90.5% | 50.3K | +22.0% | Carbonite |
| 2 | Azure Migrate | 5.2% | 2.9K | -19.4% | Azure Migrate |
| 3 | AWS Migration Hub | 1.6% | 880 | 0.0% | AWS Migration Hub |
| 4 | RackWare | 1.6% | 880 | 0.0% | RackWare |
| 5 | Cloudamize | 1.1% | 590 | 0.0% | Cloudamize |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carbonite | 50.5K | 84.6% | 1 |
| Oct 2025 | Azure Migrate | 5.4K | 9% | 2 |
| Oct 2025 | AWS Migration Hub | 1.9K | 3.2% | 3 |
| Oct 2025 | Cloudamize | 1K | 1.7% | 4 |
| Oct 2025 | RackWare | 880 | 1.5% | 5 |
| Nov 2025 | Carbonite | 50.3K | 86.6% | 1 |
| Nov 2025 | Azure Migrate | 4.4K | 7.6% | 2 |
| Nov 2025 | AWS Migration Hub | 1.6K | 2.8% | 3 |
| Nov 2025 | Cloudamize | 880 | 1.5% | 4 |
| Nov 2025 | RackWare | 880 | 1.5% | 5 |
| Dec 2025 | Carbonite | 50.4K | 88.4% | 1 |
| Dec 2025 | Azure Migrate | 3.6K | 6.3% | 2 |
| Dec 2025 | AWS Migration Hub | 1.6K | 2.8% | 3 |
| Dec 2025 | Cloudamize | 720 | 1.3% | 4 |
| Dec 2025 | RackWare | 720 | 1.3% | 5 |
| Jan 2026 | Carbonite | 50.3K | 86.9% | 1 |
| Jan 2026 | Azure Migrate | 4.4K | 7.6% | 2 |
| Jan 2026 | AWS Migration Hub | 1.6K | 2.8% | 3 |
| Jan 2026 | Cloudamize | 880 | 1.5% | 4 |
| Jan 2026 | RackWare | 720 | 1.2% | 5 |
| Feb 2026 | Carbonite | 33.9K | 81.4% | 1 |
| Feb 2026 | Azure Migrate | 4.4K | 10.6% | 2 |
| Feb 2026 | AWS Migration Hub | 1.6K | 3.8% | 3 |
| Feb 2026 | Cloudamize | 880 | 2.1% | 4 |
| Feb 2026 | RackWare | 880 | 2.1% | 5 |
| Mar 2026 | Carbonite | 41.4K | 81.9% | 1 |
| Mar 2026 | Azure Migrate | 5.4K | 10.7% | 2 |
| Mar 2026 | AWS Migration Hub | 1.9K | 3.8% | 3 |
| Mar 2026 | RackWare | 1K | 2% | 4 |
| Mar 2026 | Cloudamize | 880 | 1.7% | 5 |
| Apr 2026 | Carbonite | 33.9K | 79.2% | 1 |
| Apr 2026 | Azure Migrate | 5.4K | 12.6% | 2 |
| Apr 2026 | AWS Migration Hub | 1.6K | 3.7% | 3 |
| Apr 2026 | RackWare | 1K | 2.3% | 4 |
| Apr 2026 | Cloudamize | 880 | 2.1% | 5 |
| May 2026 | Carbonite | 41.2K | 84.7% | 1 |
| May 2026 | Azure Migrate | 4.4K | 9% | 2 |
| May 2026 | AWS Migration Hub | 1.6K | 3.3% | 3 |
| May 2026 | RackWare | 880 | 1.8% | 4 |
| May 2026 | Cloudamize | 590 | 1.2% | 5 |
| Jun 2026 | Carbonite | 50.1K | 87.9% | 1 |
| Jun 2026 | Azure Migrate | 4.4K | 7.7% | 2 |
| Jun 2026 | AWS Migration Hub | 1K | 1.8% | 3 |
| Jun 2026 | RackWare | 880 | 1.5% | 4 |
| Jun 2026 | Cloudamize | 590 | 1% | 5 |
| Jul 2026 | Carbonite | 41.2K | 87.4% | 1 |
| Jul 2026 | Azure Migrate | 3.6K | 7.6% | 2 |
| Jul 2026 | AWS Migration Hub | 880 | 1.9% | 3 |
| Jul 2026 | RackWare | 880 | 1.9% | 4 |
| Jul 2026 | Cloudamize | 590 | 1.3% | 5 |
| Aug 2026 | Carbonite | 50.3K | 90.5% | 1 |
| Aug 2026 | Azure Migrate | 2.9K | 5.2% | 2 |
| Aug 2026 | AWS Migration Hub | 880 | 1.6% | 3 |
| Aug 2026 | RackWare | 880 | 1.6% | 4 |
| Aug 2026 | Cloudamize | 590 | 1.1% | 5 |
| Sep 2026 | AWS Migration Hub | — | — | — |
| Sep 2026 | Azure Migrate | — | — | — |
| Sep 2026 | Carbonite | — | — | — |
| Sep 2026 | Cloudamize | — | — | — |
| Sep 2026 | RackWare | — | — | — |

## What is being compared

- **AWS Migration Hub**: Measured on the search term “aws migration hub”.
- **Azure Migrate**: Measured on the search term “azure migrate”.
- **Carbonite**: Measured on the search terms “carbonite”, “carbonite app”, “carbonite cloud backup”, “carbonite com” and “carbonite software”, summed into one figure.
- **Cloudamize**: Measured on the search term “cloudamize”.
- **RackWare**: Measured on the search term “rackware”.

- [AWS Migration Hub](/demand/global-en/brands/aws-migration-hub)
- [Azure Migrate](/demand/global-en/brands/azure-migrate)
- [Carbonite](/demand/global-en/brands/carbonite)
- [Cloudamize](/demand/global-en/brands/cloudamize)
- [RackWare](/demand/global-en/brands/rackware)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud migration platforms worldwide?

In August 2026, Carbonite was the most searched among cloud migration platforms worldwide, with an estimated 50.3K branded searches and 90.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud migration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-migration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-migration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.