---
title: "Cloud gaming platforms: Which brands are most popular in search?"
description: "Compare the services that stream games to any device. Share of Search among Xbox Cloud Gaming, GeForce Now, Amazon Luna and Boosteroid, the cloud gaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-gaming-platforms"
publisher: "Brandwave"
---

# Cloud gaming platforms: Which brands are most popular in search?

Compare the services that stream games to any device. Share of Search among Xbox Cloud Gaming, GeForce Now, Amazon Luna and Boosteroid, the cloud gaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud gaming platforms
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Xbox Cloud Gaming, 47.4%

## Which brand is most popular in search among cloud gaming platforms worldwide?

- In August 2026, Xbox Cloud Gaming was the most searched among cloud gaming platforms worldwide, with an estimated 2.7M branded searches and 47.4% estimated Share of Search within this set.
- GeForce Now is in 2nd place, 8.7 percentage points behind at 38.8% Share of Search.
- Across the 11 months ending August 2026, Xbox Cloud Gaming’s estimated Share of Search among cloud gaming platforms worldwide peaked at 56.8% in November 2025 and was lowest at 44% in March 2026.
- Across the 11 months ending August 2026, GeForce Now’s estimated Share of Search among cloud gaming platforms worldwide peaked at 44% in March 2026 and was lowest at 31.1% in November 2025.
- Across the 11 months ending August 2026, Amazon Luna’s estimated Share of Search among cloud gaming platforms worldwide peaked at 13.6% in July 2026 and was lowest at 7.2% in March 2026.
- Across the 11 months ending August 2026, Boosteroid’s estimated Share of Search among cloud gaming platforms worldwide peaked at 4.8% in March 2026 and was lowest at 2.8% in November 2025.
- Across the 11 months ending August 2026, Xbox Cloud Gaming, GeForce Now, Amazon Luna and Boosteroid held steady: their estimated Share of Search among cloud gaming platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Xbox Cloud Gaming vs GeForce Now: compare search popularity](/demand/global-en/compare/geforce-now-vs-xbox-cloud-gaming): 47.4% against 38.8% Share of Search.
- [Xbox Cloud Gaming vs Amazon Luna: compare search popularity](/demand/global-en/compare/amazon-luna-vs-xbox-cloud-gaming): 47.4% against 9.5% Share of Search.
- [Xbox Cloud Gaming vs Boosteroid: compare search popularity](/demand/global-en/compare/boosteroid-vs-xbox-cloud-gaming): 47.4% against 4.3% Share of Search.
- [GeForce Now vs Amazon Luna: compare search popularity](/demand/global-en/compare/amazon-luna-vs-geforce-now): 38.8% against 9.5% Share of Search.
- [GeForce Now vs Boosteroid: compare search popularity](/demand/global-en/compare/boosteroid-vs-geforce-now): 38.8% against 4.3% Share of Search.
- [Amazon Luna vs Boosteroid: compare search popularity](/demand/global-en/compare/amazon-luna-vs-boosteroid): 9.5% against 4.3% Share of Search.

## How did search popularity change for cloud gaming platforms worldwide in August 2026?

- In August 2026, Xbox Cloud Gaming gained estimated Share of Search among cloud gaming platforms worldwide, from 45.3% to 47.4%.
- In August 2026, GeForce Now gained estimated Share of Search among cloud gaming platforms worldwide, from 37% to 38.8%.
- In August 2026, Amazon Luna lost estimated Share of Search among cloud gaming platforms worldwide, from 13.6% to 9.5%.
- Estimated monthly branded searches for Boosteroid worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Xbox Cloud Gaming | 47.4% | 2.7M | +22.3% | Microsoft |
| 2 | GeForce Now | 38.8% | 2.2M | +22.4% | NVIDIA |
| 3 | Amazon Luna | 9.5% | 550K | -18.3% | Amazon |
| 4 | Boosteroid | 4.3% | 246K | +22.4% | Boosteroid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Xbox Cloud Gaming | 2.2M | 47.4% | 1 |
| Oct 2025 | GeForce Now | 1.8M | 38.8% | 2 |
| Oct 2025 | Amazon Luna | 450K | 9.5% | 3 |
| Oct 2025 | Boosteroid | 201K | 4.3% | 4 |
| Nov 2025 | Xbox Cloud Gaming | 4.1M | 56.8% | 1 |
| Nov 2025 | GeForce Now | 2.2M | 31.1% | 2 |
| Nov 2025 | Amazon Luna | 673K | 9.3% | 3 |
| Nov 2025 | Boosteroid | 201K | 2.8% | 4 |
| Dec 2025 | Xbox Cloud Gaming | 3.4M | 48.6% | 1 |
| Dec 2025 | GeForce Now | 2.7M | 39.8% | 2 |
| Dec 2025 | Amazon Luna | 550K | 8% | 3 |
| Dec 2025 | Boosteroid | 246K | 3.6% | 4 |
| Jan 2026 | Xbox Cloud Gaming | 2.7M | 47.4% | 1 |
| Jan 2026 | GeForce Now | 2.2M | 38.8% | 2 |
| Jan 2026 | Amazon Luna | 550K | 9.5% | 3 |
| Jan 2026 | Boosteroid | 246K | 4.3% | 4 |
| Feb 2026 | Xbox Cloud Gaming | 2.2M | 47.4% | 1 |
| Feb 2026 | GeForce Now | 1.8M | 38.8% | 2 |
| Feb 2026 | Amazon Luna | 450K | 9.5% | 3 |
| Feb 2026 | Boosteroid | 201K | 4.3% | 4 |
| Mar 2026 | GeForce Now | 2.2M | 44% | 1 |
| Mar 2026 | Xbox Cloud Gaming | 2.2M | 44% | 2 |
| Mar 2026 | Amazon Luna | 368K | 7.2% | 3 |
| Mar 2026 | Boosteroid | 246K | 4.8% | 4 |
| Apr 2026 | Xbox Cloud Gaming | 2.2M | 46.5% | 1 |
| Apr 2026 | GeForce Now | 1.8M | 38% | 2 |
| Apr 2026 | Amazon Luna | 550K | 11.4% | 3 |
| Apr 2026 | Boosteroid | 201K | 4.2% | 4 |
| May 2026 | Xbox Cloud Gaming | 2.2M | 47.4% | 1 |
| May 2026 | GeForce Now | 1.8M | 38.8% | 2 |
| May 2026 | Amazon Luna | 450K | 9.5% | 3 |
| May 2026 | Boosteroid | 201K | 4.3% | 4 |
| Jun 2026 | Xbox Cloud Gaming | 2.2M | 46.5% | 1 |
| Jun 2026 | GeForce Now | 1.8M | 38% | 2 |
| Jun 2026 | Amazon Luna | 550K | 11.4% | 3 |
| Jun 2026 | Boosteroid | 201K | 4.2% | 4 |
| Jul 2026 | Xbox Cloud Gaming | 2.2M | 45.3% | 1 |
| Jul 2026 | GeForce Now | 1.8M | 37% | 2 |
| Jul 2026 | Amazon Luna | 673K | 13.6% | 3 |
| Jul 2026 | Boosteroid | 201K | 4.1% | 4 |
| Aug 2026 | Xbox Cloud Gaming | 2.7M | 47.4% | 1 |
| Aug 2026 | GeForce Now | 2.2M | 38.8% | 2 |
| Aug 2026 | Amazon Luna | 550K | 9.5% | 3 |
| Aug 2026 | Boosteroid | 246K | 4.3% | 4 |
| Sep 2026 | Amazon Luna | — | — | — |
| Sep 2026 | Boosteroid | — | — | — |
| Sep 2026 | GeForce Now | — | — | — |
| Sep 2026 | Xbox Cloud Gaming | — | — | — |

## What is being compared

- **Amazon Luna**: Measured on the search term “amazon luna”.
- **Boosteroid**: Measured on the search term “boosteroid”.
- **GeForce Now**: Measured on the search term “geforce now”.
- **Xbox Cloud Gaming**: Measured on the search term “xbox cloud gaming”.

- [Amazon Luna](/demand/global-en/brands/amazon-luna)
- [Boosteroid](/demand/global-en/brands/boosteroid)
- [GeForce Now](/demand/global-en/brands/geforce-now)
- [Xbox Cloud Gaming](/demand/global-en/brands/xbox-cloud-gaming)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud gaming platforms worldwide?

In August 2026, Xbox Cloud Gaming was the most searched among cloud gaming platforms worldwide, with an estimated 2.7M branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud gaming platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-gaming-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-gaming-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.