---
title: "Cloud certifications: Which brands are most popular in search?"
description: "Compare the cloud certifications engineering teams rely on. Share of Search among Microsoft Copilot, AWS, Google Cloud, Linux Foundation, CompTIA and Cloudability, the cloud certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-certifications"
publisher: "Brandwave"
---

# Cloud certifications: Which brands are most popular in search?

Compare the cloud certifications engineering teams rely on. Share of Search among Microsoft Copilot, AWS, Google Cloud, Linux Foundation, CompTIA and Cloudability, the cloud certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud certifications
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Microsoft Copilot, 89.4%

## Which brand is most popular in search among cloud certifications worldwide?

- In August 2026, Microsoft Copilot was the most searched among cloud certifications worldwide, with an estimated 26.2M branded searches and 89.4% estimated Share of Search within this set.
- AWS is in 2nd place, 83.2 percentage points behind at 6.3% Share of Search.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide increased from 83.8% to 89.4%.
- Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide decreased from 13.4% to 6.3%.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide increased from 2.7% to 4.2%.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide peaked at 92.5% in May 2026 and was lowest at 83.8% in October 2025.
- Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide peaked at 13.4% in October 2025 and was lowest at 4.4% in May 2026.
- Across the 11 months ending August 2026, Linux Foundation, CompTIA and Cloudability held steady: their estimated Share of Search among cloud certifications worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Microsoft Copilot vs AWS: compare search popularity](/demand/global-en/compare/aws-vs-microsoft-copilot): 89.4% against 6.3% Share of Search.
- [Microsoft Copilot vs Google Cloud: compare search popularity](/demand/global-en/compare/google-cloud-vs-microsoft-copilot): 89.4% against 4.2% Share of Search.
- [AWS vs Google Cloud: compare search popularity](/demand/global-en/compare/aws-vs-google-cloud): 6.3% against 4.2% Share of Search.

## How did search popularity change for cloud certifications worldwide in August 2026?

- In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.
- In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.
- AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.
- Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.
- Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Microsoft Copilot | 89.4% | 26.2M | -3.3% | Microsoft |
| 2 | AWS | 6.3% | 1.8M | 0.0% | AWS |
| 3 | Google Cloud | 4.2% | 1.2M | +22.0% | Google |
| 4 | Linux Foundation | 0.09% | 27.1K | 0.0% | Linux Foundation |
| 5 | CompTIA | 0.05% | 14.8K | 0.0% | CompTIA |
| 6 | Cloudability | 0.01% | 3.7K | 0.0% | IBM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microsoft Copilot | 38.2M | 83.8% | 1 |
| Oct 2025 | AWS | 6.1M | 13.4% | 2 |
| Oct 2025 | Google Cloud | 1.2M | 2.7% | 3 |
| Oct 2025 | Linux Foundation | 33.1K | 0.07% | 4 |
| Oct 2025 | CompTIA | 22.2K | 0.05% | 5 |
| Oct 2025 | Cloudability | 5.2K | 0.01% | 6 |
| Nov 2025 | Microsoft Copilot | 38M | 91.5% | 1 |
| Nov 2025 | AWS | 2.2M | 5.4% | 2 |
| Nov 2025 | Google Cloud | 1.2M | 2.9% | 3 |
| Nov 2025 | Linux Foundation | 40.5K | 0.1% | 4 |
| Nov 2025 | CompTIA | 18.1K | 0.04% | 5 |
| Nov 2025 | Cloudability | 4.3K | 0.01% | 6 |
| Dec 2025 | Microsoft Copilot | 31.2M | 90.9% | 1 |
| Dec 2025 | AWS | 1.8M | 5.3% | 2 |
| Dec 2025 | Google Cloud | 1.2M | 3.6% | 3 |
| Dec 2025 | Linux Foundation | 49.5K | 0.14% | 4 |
| Dec 2025 | CompTIA | 18.1K | 0.05% | 5 |
| Dec 2025 | Cloudability | 3.4K | <0.01% | 6 |
| Jan 2026 | Microsoft Copilot | 31.4M | 91% | 1 |
| Jan 2026 | AWS | 1.8M | 5.3% | 2 |
| Jan 2026 | Google Cloud | 1.2M | 3.5% | 3 |
| Jan 2026 | Linux Foundation | 40.5K | 0.12% | 4 |
| Jan 2026 | CompTIA | 22.2K | 0.06% | 5 |
| Jan 2026 | Cloudability | 4.4K | 0.01% | 6 |
| Feb 2026 | Microsoft Copilot | 32.1M | 91.2% | 1 |
| Feb 2026 | AWS | 1.8M | 5.2% | 2 |
| Feb 2026 | Google Cloud | 1.2M | 3.5% | 3 |
| Feb 2026 | Linux Foundation | 33.1K | 0.09% | 4 |
| Feb 2026 | CompTIA | 18.1K | 0.05% | 5 |
| Feb 2026 | Cloudability | 4.4K | 0.01% | 6 |
| Mar 2026 | Microsoft Copilot | 38.4M | 91% | 1 |
| Mar 2026 | AWS | 2.2M | 5.3% | 2 |
| Mar 2026 | Google Cloud | 1.5M | 3.6% | 3 |
| Mar 2026 | Linux Foundation | 33.1K | 0.08% | 4 |
| Mar 2026 | CompTIA | 18.1K | 0.04% | 5 |
| Mar 2026 | Cloudability | 5.2K | 0.01% | 6 |
| Apr 2026 | Microsoft Copilot | 38.2M | 92.5% | 1 |
| Apr 2026 | AWS | 1.8M | 4.4% | 2 |
| Apr 2026 | Google Cloud | 1.2M | 3% | 3 |
| Apr 2026 | Linux Foundation | 40.5K | 0.1% | 4 |
| Apr 2026 | CompTIA | 18.1K | 0.04% | 5 |
| Apr 2026 | Cloudability | 4.4K | 0.01% | 6 |
| May 2026 | Microsoft Copilot | 38.3M | 92.5% | 1 |
| May 2026 | AWS | 1.8M | 4.4% | 2 |
| May 2026 | Google Cloud | 1.2M | 2.9% | 3 |
| May 2026 | Linux Foundation | 33.1K | 0.08% | 4 |
| May 2026 | CompTIA | 18.1K | 0.04% | 5 |
| May 2026 | Cloudability | 3.7K | <0.01% | 6 |
| Jun 2026 | Microsoft Copilot | 32.6M | 91.3% | 1 |
| Jun 2026 | AWS | 1.8M | 5.1% | 2 |
| Jun 2026 | Google Cloud | 1.2M | 3.4% | 3 |
| Jun 2026 | Linux Foundation | 33.1K | 0.09% | 4 |
| Jun 2026 | CompTIA | 14.8K | 0.04% | 5 |
| Jun 2026 | Cloudability | 4.5K | 0.01% | 6 |
| Jul 2026 | Microsoft Copilot | 27.1M | 90.4% | 1 |
| Jul 2026 | AWS | 1.8M | 6.1% | 2 |
| Jul 2026 | Google Cloud | 1M | 3.3% | 3 |
| Jul 2026 | Linux Foundation | 27.1K | 0.09% | 4 |
| Jul 2026 | CompTIA | 14.8K | 0.05% | 5 |
| Jul 2026 | Cloudability | 3.7K | 0.01% | 6 |
| Aug 2026 | Microsoft Copilot | 26.2M | 89.4% | 1 |
| Aug 2026 | AWS | 1.8M | 6.3% | 2 |
| Aug 2026 | Google Cloud | 1.2M | 4.2% | 3 |
| Aug 2026 | Linux Foundation | 27.1K | 0.09% | 4 |
| Aug 2026 | CompTIA | 14.8K | 0.05% | 5 |
| Aug 2026 | Cloudability | 3.7K | 0.01% | 6 |
| Sep 2026 | AWS | — | — | — |
| Sep 2026 | Cloudability | — | — | — |
| Sep 2026 | CompTIA | — | — | — |
| Sep 2026 | Google Cloud | — | — | — |
| Sep 2026 | Linux Foundation | — | — | — |
| Sep 2026 | Microsoft Copilot | — | — | — |

## What is being compared

- **AWS**: Measured on the search term “aws”.
- **Cloudability**: Measured on the search terms “cloudability”, “cloudability finops”, “finops cloudability” and “ibm cloudability”, summed into one figure.
- **CompTIA**: Measured on the search term “comptia certification”.
- **Google Cloud**: Measured on the search term “google cloud”.
- **Linux Foundation**: Measured on the search term “linux foundation”.
- **Microsoft Copilot**: Measured on the search terms “365 copilot”, “azure copilot”, “bing copilot”, “Copilot”, “copilot 365”, “copilot ai”, “copilot ai free”, “copilot app”, “copilot bing”, “copilot business”, “copilot chat”, “copilot download”, “copilot excel”, “copilot for business”, “copilot free”, “copilot in excel”, “copilot in word”, “copilot microsoft”, “copilot microsoft com”, “copilot online”, “copilot outlook”, “copilot pro”, “copilot studio”, “copilot teams”, “copilot windows”, “copilot windows 11”, “copilot.microsoft.com”, “m365 copilot”, “microsoft 365 copilot”, “microsoft copilot”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot free”, “microsoft copilot pro”, “microsoft copilot studio”, “ms copilot”, “office 365 copilot” and “windows copilot”, summed into one figure.

- [AWS](/demand/global-en/brands/aws)
- [Cloudability](/demand/global-en/brands/cloudability)
- [CompTIA](/demand/global-en/brands/comptia)
- [Google Cloud](/demand/global-en/brands/google-cloud)
- [Linux Foundation](/demand/global-en/brands/linux-foundation)
- [Microsoft Copilot](/demand/global-en/brands/microsoft-copilot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud certifications worldwide?

In August 2026, Microsoft Copilot was the most searched among cloud certifications worldwide, with an estimated 26.2M branded searches and 89.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud certifications: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-certifications

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-certifications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.