---
title: "Cloud backup services: Which brands are most popular in search?"
description: "Compare services and tools used to back up computers and business data to the cloud. Share of Search among Backblaze, Acronis, Carbonite, CrashPlan and IDrive, the cloud backup services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cloud-backup-services"
publisher: "Brandwave"
---

# Cloud backup services: Which brands are most popular in search?

Compare services and tools used to back up computers and business data to the cloud. Share of Search among Backblaze, Acronis, Carbonite, CrashPlan and IDrive, the cloud backup services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud backup services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Backblaze, 51.8%

## Which brand is most popular in search among cloud backup services worldwide?

- In August 2026, Backblaze was the most searched among cloud backup services worldwide, with an estimated 135K branded searches and 51.8% estimated Share of Search within this set.
- Acronis is in 2nd place, 28 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide increased from 39.4% to 51.8%.
- Across the 11 months ending August 2026, Acronis’ estimated Share of Search among cloud backup services worldwide decreased from 38.5% to 23.8%.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud backup services worldwide increased from 17.3% to 19.4%.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud backup services worldwide peaked at 19.8% in May 2026 and was lowest at 16.8% in February 2026.
- Across the 11 months ending August 2026, CrashPlan’s estimated Share of Search among cloud backup services worldwide peaked at 4.3% in April 2026 and was lowest at 2.6% in August 2026.
- Across the 11 months ending August 2026, IDrive’s estimated Share of Search among cloud backup services worldwide peaked at 4.3% in March 2026 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, CrashPlan and IDrive held steady: their estimated Share of Search among cloud backup services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Backblaze vs Acronis: compare search popularity](/demand/global-en/compare/acronis-vs-backblaze): 51.8% against 23.8% Share of Search.
- [Backblaze vs Carbonite: compare search popularity](/demand/global-en/compare/backblaze-vs-carbonite): 51.8% against 19.4% Share of Search.
- [Backblaze vs CrashPlan: compare search popularity](/demand/global-en/compare/backblaze-vs-crashplan): 51.8% against 2.6% Share of Search.
- [Backblaze vs IDrive: compare search popularity](/demand/global-en/compare/backblaze-vs-idrive): 51.8% against 2.4% Share of Search.
- [Acronis vs Carbonite: compare search popularity](/demand/global-en/compare/acronis-vs-carbonite): 23.8% against 19.4% Share of Search.
- [Acronis vs CrashPlan: compare search popularity](/demand/global-en/compare/acronis-vs-crashplan): 23.8% against 2.6% Share of Search.
- [Acronis vs IDrive: compare search popularity](/demand/global-en/compare/acronis-vs-idrive): 23.8% against 2.4% Share of Search.
- [Carbonite vs CrashPlan: compare search popularity](/demand/global-en/compare/carbonite-vs-crashplan): 19.4% against 2.6% Share of Search.
- [Carbonite vs IDrive: compare search popularity](/demand/global-en/compare/carbonite-vs-idrive): 19.4% against 2.4% Share of Search.
- [CrashPlan vs IDrive: compare search popularity](/demand/global-en/compare/crashplan-vs-idrive): 2.6% against 2.4% Share of Search.

## How did search popularity change for cloud backup services worldwide in August 2026?

- In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.
- In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%.
- In August 2026, IDrive gained estimated Share of Search among cloud backup services worldwide, from 1.8% to 2.4%.
- In August 2026, Acronis lost estimated Share of Search among cloud backup services worldwide, from 27.3% to 23.8%.
- Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Backblaze | 51.8% | 135K | +19.2% | Backblaze |
| 2 | Acronis | 23.8% | 61.9K | -0.2% | Acronis |
| 3 | Carbonite | 19.4% | 50.3K | +22.0% | Carbonite |
| 4 | CrashPlan | 2.6% | 6.8K | 0.0% | CrashPlan |
| 5 | IDrive | 2.4% | 6.2K | +51.6% | IDrive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backblaze | 115K | 39.4% | 1 |
| Oct 2025 | Acronis | 112K | 38.5% | 2 |
| Oct 2025 | Carbonite | 50.5K | 17.3% | 3 |
| Oct 2025 | CrashPlan | 8.3K | 2.8% | 4 |
| Oct 2025 | IDrive | 5.8K | 2% | 5 |
| Nov 2025 | Backblaze | 115K | 42.3% | 1 |
| Nov 2025 | Acronis | 92.7K | 34.1% | 2 |
| Nov 2025 | Carbonite | 50.3K | 18.5% | 3 |
| Nov 2025 | CrashPlan | 8.3K | 3% | 4 |
| Nov 2025 | IDrive | 5.5K | 2% | 5 |
| Dec 2025 | Backblaze | 115K | 45.1% | 1 |
| Dec 2025 | Acronis | 76.1K | 29.7% | 2 |
| Dec 2025 | Carbonite | 50.4K | 19.7% | 3 |
| Dec 2025 | CrashPlan | 8.3K | 3.2% | 4 |
| Dec 2025 | IDrive | 5.7K | 2.2% | 5 |
| Jan 2026 | Backblaze | 121K | 43.3% | 1 |
| Jan 2026 | Acronis | 92.8K | 33.2% | 2 |
| Jan 2026 | Carbonite | 50.3K | 18% | 3 |
| Jan 2026 | CrashPlan | 10.1K | 3.6% | 4 |
| Jan 2026 | IDrive | 5.3K | 1.9% | 5 |
| Feb 2026 | Backblaze | 91.3K | 45.2% | 1 |
| Feb 2026 | Acronis | 62.4K | 30.9% | 2 |
| Feb 2026 | Carbonite | 33.9K | 16.8% | 3 |
| Feb 2026 | CrashPlan | 8.2K | 4.1% | 4 |
| Feb 2026 | IDrive | 6.1K | 3% | 5 |
| Mar 2026 | Backblaze | 98.5K | 42% | 1 |
| Mar 2026 | Acronis | 76K | 32.5% | 2 |
| Mar 2026 | Carbonite | 41.4K | 17.7% | 3 |
| Mar 2026 | IDrive | 10K | 4.3% | 4 |
| Mar 2026 | CrashPlan | 8.3K | 3.5% | 5 |
| Apr 2026 | Backblaze | 91.8K | 47.4% | 1 |
| Apr 2026 | Acronis | 51.4K | 26.5% | 2 |
| Apr 2026 | Carbonite | 33.9K | 17.5% | 3 |
| Apr 2026 | CrashPlan | 8.3K | 4.3% | 4 |
| Apr 2026 | IDrive | 8.2K | 4.2% | 5 |
| May 2026 | Backblaze | 101K | 48.5% | 1 |
| May 2026 | Acronis | 51.1K | 24.5% | 2 |
| May 2026 | Carbonite | 41.2K | 19.8% | 3 |
| May 2026 | IDrive | 8.3K | 4% | 4 |
| May 2026 | CrashPlan | 6.7K | 3.2% | 5 |
| Jun 2026 | Backblaze | 132K | 51.8% | 1 |
| Jun 2026 | Acronis | 62.1K | 24.4% | 2 |
| Jun 2026 | Carbonite | 50.1K | 19.7% | 3 |
| Jun 2026 | CrashPlan | 6.7K | 2.6% | 4 |
| Jun 2026 | IDrive | 3.8K | 1.5% | 5 |
| Jul 2026 | Backblaze | 113K | 49.8% | 1 |
| Jul 2026 | Acronis | 62.1K | 27.3% | 2 |
| Jul 2026 | Carbonite | 41.2K | 18.1% | 3 |
| Jul 2026 | CrashPlan | 6.8K | 3% | 4 |
| Jul 2026 | IDrive | 4.1K | 1.8% | 5 |
| Aug 2026 | Backblaze | 135K | 51.8% | 1 |
| Aug 2026 | Acronis | 61.9K | 23.8% | 2 |
| Aug 2026 | Carbonite | 50.3K | 19.4% | 3 |
| Aug 2026 | CrashPlan | 6.8K | 2.6% | 4 |
| Aug 2026 | IDrive | 6.2K | 2.4% | 5 |
| Sep 2026 | Acronis | — | — | — |
| Sep 2026 | Backblaze | — | — | — |
| Sep 2026 | Carbonite | — | — | — |
| Sep 2026 | CrashPlan | — | — | — |
| Sep 2026 | IDrive | — | — | — |

## What is being compared

- **Acronis**: Measured on the search terms “acronis”, “acronis app”, “acronis cloud backup”, “acronis com” and “acronis software”, summed into one figure.
- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Carbonite**: Measured on the search terms “carbonite”, “carbonite app”, “carbonite cloud backup”, “carbonite com” and “carbonite software”, summed into one figure.
- **CrashPlan**: Measured on the search terms “cloud backup crashplan”, “crashplan”, “crashplan app”, “crashplan com” and “crashplan software”, summed into one figure.
- **IDrive**: Measured on the search terms “cloud backup idrive”, “idrive backup”, “idrive cloud backup” and “idrive com”, summed into one figure.

- [Acronis](/demand/global-en/brands/acronis)
- [Backblaze](/demand/global-en/brands/backblaze)
- [Carbonite](/demand/global-en/brands/carbonite)
- [CrashPlan](/demand/global-en/brands/crashplan)
- [IDrive](/demand/global-en/brands/idrive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud backup services worldwide?

In August 2026, Backblaze was the most searched among cloud backup services worldwide, with an estimated 135K branded searches and 51.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cloud backup services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cloud-backup-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cloud-backup-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.