--- title: "Rowenta vs Tefal: Which is searched more?" description: "Is Rowenta or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands/compare/rowenta-vs-tefal" publisher: "Brandwave" --- # Rowenta vs Tefal: Which is searched more? Is Rowenta or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rowenta and Tefal - **Competitive set**: Clothes steamer brands - **Market**: Global - **Month measured**: Sep 2026 - **Rowenta Share of Search**: 17.9% - **Tefal Share of Search**: 54.1% ## Is Rowenta or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Rowenta among clothes steamer brands worldwide. Tefal had about 500,000 branded searches, while Rowenta had 165,000. Tefal made up 54.1% of all clothes steamer brand searches we track, and Rowenta accounted for 17.9%. - Tefal was ahead of Rowenta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide moved from 20.3% to 17.9%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands worldwide moved from 51.4% to 54.1%, and its estimated monthly branded searches moved from 511K to 500K. ## Top clothes steamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rowenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tefal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Conair | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rowenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Jiffy Steamer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothes steamer brands - Asked ChatGPT "Which clothes steamer brand should I buy?": 1. Conair, 2. Rowenta, 3. Jiffy Steamer, 4. Philips - Asked ChatGPT "What are the best clothes steamer brands?": 1. Conair, 2. Jiffy Steamer, 3. Rowenta, 4. Philips - Asked ChatGPT "What's the best clothes steamer brand for quick wrinkle removal?": 1. Conair, 2. Rowenta - Searched Google, AI Overview "best clothes steamer": 1. Conair, 2. Rowenta, 3. Jiffy Steamer - Searched Google, AI Overview "handheld clothes steamer": 1. Conair Not named in any answer: Tefal, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for clothes steamer brands worldwide in September 2026? - In September 2026, Tefal gained share of searches among clothes steamer brands worldwide, from 47.8% to 54.1%. - In September 2026, Rowenta lost share of searches among clothes steamer brands worldwide, from 18.9% to 17.9%. ## Month by month | Month | Rowenta estimated searches | Rowenta Share of Search | Rowenta rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 20.3% | 2 | 511K | 51.4% | 1 | | Nov 2025 | 301K | 21.5% | 2 | 783K | 55.8% | 1 | | Dec 2025 | 246K | 21.2% | 2 | 624K | 53.8% | 1 | | Jan 2026 | 246K | 21.5% | 2 | 624K | 54.6% | 1 | | Feb 2026 | 165K | 17.2% | 3 | 511K | 53.3% | 1 | | Mar 2026 | 165K | 17.2% | 3 | 511K | 53.1% | 1 | | Apr 2026 | 165K | 19.6% | 2 | 418K | 49.5% | 1 | | May 2026 | 201K | 20.6% | 2 | 500K | 51.3% | 1 | | Jun 2026 | 246K | 26.5% | 2 | 409K | 44% | 1 | | Jul 2026 | 246K | 28.2% | 2 | 342K | 39.1% | 1 | | Aug 2026 | 165K | 18.9% | 3 | 418K | 47.8% | 1 | | Sep 2026 | 165K | 17.9% | 2 | 500K | 54.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Rowenta’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rowenta**: Measured on the search term “rowenta”. - **Tefal**: Measured on the search terms “tefal” and “tefal ingenio”, summed into one figure. - [Rowenta profile](/demand/global-en/brands/rowenta) - [Tefal profile](/demand/global-en/brands/tefal) - [All clothes steamer brands worldwide](/demand/global-en/categories/clothes-steamer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rowenta or Tefal more popular in search? In September 2026, Tefal had more branded searches than Rowenta among clothes steamer brands worldwide. Tefal had about 500,000 branded searches, while Rowenta had 165,000. Tefal made up 54.1% of all clothes steamer brand searches we track, and Rowenta accounted for 17.9%. ## Cite this page Brandwave. "Rowenta vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands/compare/rowenta-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands/compare/rowenta-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.