---
title: "Clothes steamer brands: Which are searched most?"
description: "Compare the clothes steamer brands people buy. Share of Search among Tefal, Samsung, Conair, LG and Philips, the clothes steamer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands"
publisher: "Brandwave"
---

# Clothes steamer brands: Which are searched most?

Compare the clothes steamer brands people buy. Share of Search among Tefal, Samsung, Conair, LG and Philips, the clothes steamer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Clothes steamer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tefal, 66.9%

## Which brand is most popular in search among clothes steamer brands worldwide?

- In September 2026, Tefal was the most searched among clothes steamer brands worldwide, with an estimated 500K branded searches and 66.9% estimated Share of Search within this set.
- Samsung is in 2nd place, 46.7 percentage points behind at 20.2% Share of Search.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes steamer brands worldwide increased from 65.5% to 66.9%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among clothes steamer brands worldwide increased from 19.3% to 20.2%.
- Across the 12 months ending September 2026, Conair’s estimated Share of Search among clothes steamer brands worldwide decreased from 9.5% to 8.1%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes steamer brands worldwide peaked at 72.1% in November 2025 and was lowest at 55.6% in July 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among clothes steamer brands worldwide peaked at 28.6% in July 2026 and was lowest at 16.7% in December 2025.
- Across the 12 months ending September 2026, Conair’s estimated Share of Search among clothes steamer brands worldwide peaked at 11% in June 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among clothes steamer brands worldwide peaked at 3.6% in July 2026 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among clothes steamer brands worldwide peaked at 2.8% in October 2025 and was lowest at 1.5% in February 2026.
- Across the 12 months ending September 2026, LG and Philips held steady: their estimated Share of Search among clothes steamer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tefal vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-tefal): 66.9% against 20.2% Share of Search.
- [Tefal vs Conair: compare search popularity](/demand/global-en/compare/conair-vs-tefal): 66.9% against 8.1% Share of Search.
- [Tefal vs LG: compare search popularity](/demand/global-en/compare/lg-vs-tefal): 66.9% against 2.4% Share of Search.
- [Tefal vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-tefal): 66.9% against 2.4% Share of Search.
- [Samsung vs Conair: compare search popularity](/demand/global-en/compare/conair-vs-samsung): 20.2% against 8.1% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 20.2% against 2.4% Share of Search.
- [Samsung vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-samsung): 20.2% against 2.4% Share of Search.
- [Conair vs LG: compare search popularity](/demand/global-en/compare/conair-vs-lg): 8.1% against 2.4% Share of Search.
- [Conair vs Philips: compare search popularity](/demand/global-en/compare/conair-vs-philips): 8.1% against 2.4% Share of Search.
- [LG vs Philips: compare search popularity](/demand/global-en/compare/lg-vs-philips): 2.4% Share of Search each.

## How did search popularity change for clothes steamer brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among clothes steamer brands worldwide, from 60.2% to 66.9%.
- In September 2026, Samsung lost estimated Share of Search among clothes steamer brands worldwide, from 25.3% to 20.2%.
- In September 2026, LG lost estimated Share of Search among clothes steamer brands worldwide, from 3.2% to 2.4%.
- In September 2026, Conair lost estimated Share of Search among clothes steamer brands worldwide, from 8.7% to 8.1%.
- Estimated monthly branded searches for Philips worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tefal | 66.9% | 500K | +19.6% | Tefal |
| 2 | Samsung | 20.2% | 151K | -14.2% | Samsung |
| 3 | Conair | 8.1% | 60.5K | 0.0% | Conair |
| 4 | LG | 2.4% | 18.1K | -18.5% | LG |
| 5 | Philips | 2.4% | 18.1K | 0.0% | Philips |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tefal | 511K | 65.5% | 1 |
| Oct 2025 | Samsung | 151K | 19.3% | 2 |
| Oct 2025 | Conair | 74K | 9.5% | 3 |
| Oct 2025 | LG | 22.2K | 2.8% | 4 |
| Oct 2025 | Philips | 22.2K | 2.8% | 5 |
| Nov 2025 | Tefal | 783K | 72.1% | 1 |
| Nov 2025 | Samsung | 185K | 17% | 2 |
| Nov 2025 | Conair | 74K | 6.8% | 3 |
| Nov 2025 | LG | 27.1K | 2.5% | 4 |
| Nov 2025 | Philips | 18.1K | 1.7% | 5 |
| Dec 2025 | Tefal | 624K | 69.2% | 1 |
| Dec 2025 | Samsung | 151K | 16.7% | 2 |
| Dec 2025 | Conair | 90.5K | 10% | 3 |
| Dec 2025 | LG | 22.2K | 2.5% | 4 |
| Dec 2025 | Philips | 14.8K | 1.6% | 5 |
| Jan 2026 | Tefal | 624K | 70.5% | 1 |
| Jan 2026 | Samsung | 151K | 17% | 2 |
| Jan 2026 | Conair | 74K | 8.4% | 3 |
| Jan 2026 | LG | 22.2K | 2.5% | 4 |
| Jan 2026 | Philips | 14.8K | 1.7% | 5 |
| Feb 2026 | Tefal | 511K | 65.4% | 1 |
| Feb 2026 | Samsung | 176K | 22.5% | 2 |
| Feb 2026 | Conair | 60.5K | 7.7% | 3 |
| Feb 2026 | LG | 22.2K | 2.8% | 4 |
| Feb 2026 | Philips | 12.1K | 1.5% | 5 |
| Mar 2026 | Tefal | 511K | 65.2% | 1 |
| Mar 2026 | Samsung | 176K | 22.4% | 2 |
| Mar 2026 | Conair | 60.5K | 7.7% | 3 |
| Mar 2026 | LG | 22.2K | 2.8% | 4 |
| Mar 2026 | Philips | 14.8K | 1.9% | 5 |
| Apr 2026 | Tefal | 418K | 63% | 1 |
| Apr 2026 | Samsung | 151K | 22.7% | 2 |
| Apr 2026 | Conair | 60.5K | 9.1% | 3 |
| Apr 2026 | LG | 22.2K | 3.3% | 4 |
| Apr 2026 | Philips | 12.1K | 1.8% | 5 |
| May 2026 | Tefal | 500K | 65.9% | 1 |
| May 2026 | Samsung | 151K | 19.8% | 2 |
| May 2026 | Conair | 74K | 9.8% | 3 |
| May 2026 | LG | 22.2K | 2.9% | 4 |
| May 2026 | Philips | 12.1K | 1.6% | 5 |
| Jun 2026 | Tefal | 409K | 61% | 1 |
| Jun 2026 | Samsung | 151K | 22.5% | 2 |
| Jun 2026 | Conair | 74K | 11% | 3 |
| Jun 2026 | LG | 22.2K | 3.3% | 4 |
| Jun 2026 | Philips | 14.8K | 2.2% | 5 |
| Jul 2026 | Tefal | 342K | 55.6% | 1 |
| Jul 2026 | Samsung | 176K | 28.6% | 2 |
| Jul 2026 | Conair | 60.5K | 9.8% | 3 |
| Jul 2026 | LG | 22.2K | 3.6% | 4 |
| Jul 2026 | Philips | 14.8K | 2.4% | 5 |
| Aug 2026 | Tefal | 418K | 60.2% | 1 |
| Aug 2026 | Samsung | 176K | 25.3% | 2 |
| Aug 2026 | Conair | 60.5K | 8.7% | 3 |
| Aug 2026 | LG | 22.2K | 3.2% | 4 |
| Aug 2026 | Philips | 18.1K | 2.6% | 5 |
| Sep 2026 | Tefal | 500K | 66.9% | 1 |
| Sep 2026 | Samsung | 151K | 20.2% | 2 |
| Sep 2026 | Conair | 60.5K | 8.1% | 3 |
| Sep 2026 | LG | 18.1K | 2.4% | 4 |
| Sep 2026 | Philips | 18.1K | 2.4% | 5 |

## What is being compared

- **Conair**: Measured on the search term “conair”.
- **LG**: Measured on the search term “lg com”.
- **Philips**: Measured on the search term “philips clothes steamer”.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal” and “tefal ingenio”, summed into one figure.

- [Conair](/demand/global-en/brands/conair)
- [LG](/demand/global-en/brands/lg)
- [Philips](/demand/global-en/brands/philips)
- [Samsung](/demand/global-en/brands/samsung)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among clothes steamer brands worldwide?

In September 2026, Tefal was the most searched among clothes steamer brands worldwide, with an estimated 500K branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Clothes steamer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/clothes-steamer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.