--- title: "Clothes airers: Which brands are most popular in search?" description: "Compare the clothes airers people search for. Share of Search among Vileda, Brabantia, Leifheit, Household Essentials, Lakeland and Minky, the clothes airers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/clothes-airers" publisher: "Brandwave" --- # Clothes airers: Which brands are most popular in search? Compare the clothes airers people search for. Share of Search among Vileda, Brabantia, Leifheit, Household Essentials, Lakeland and Minky, the clothes airers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Clothes airers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Vileda, 44.1% ## Which brand is most popular in search among clothes airers worldwide? - In August 2026, Vileda was the most searched among clothes airers worldwide, with an estimated 165K branded searches and 44.1% estimated Share of Search within this set. - Brabantia is in 2nd place, 8 percentage points behind at 36.1% Share of Search. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among clothes airers worldwide decreased from 54.5% to 44.1%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide increased from 24.5% to 36.1%. - Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide decreased from 2.7% to 1.8%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide peaked at 36.2% in May 2026 and was lowest at 24.3% in December 2025. - Across the 11 months ending August 2026, Leifheit’s estimated Share of Search among clothes airers worldwide peaked at 20.6% in March 2026 and was lowest at 15.6% in February 2026. - Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide peaked at 3.6% in November 2025 and was lowest at 1.4% in May 2026. - Across the 11 months ending August 2026, Household Essentials rose from 5th to 4th among clothes airers worldwide. - Across the 11 months ending August 2026, Lakeland fell from 4th to 5th among clothes airers worldwide. - Across the 11 months ending August 2026, Leifheit and Minky held steady: their estimated Share of Search among clothes airers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vileda vs Brabantia: compare search popularity](/demand/global-en/compare/brabantia-vs-vileda): 44.1% against 36.1% Share of Search. - [Vileda vs Leifheit: compare search popularity](/demand/global-en/compare/leifheit-vs-vileda): 44.1% against 16.2% Share of Search. - [Brabantia vs Leifheit: compare search popularity](/demand/global-en/compare/brabantia-vs-leifheit): 36.1% against 16.2% Share of Search. ## How did search popularity change for clothes airers worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%. - In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%. - In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vileda | 44.1% | 165K | 0.0% | Vileda | | 2 | Brabantia | 36.1% | 135K | +22.7% | Brabantia | | 3 | Leifheit | 16.2% | 60.5K | 0.0% | Leifheit | | 4 | Household Essentials | 1.8% | 6.6K | +22.2% | Household Essentials | | 5 | Lakeland | 1.8% | 6.6K | +22.2% | Lakeland | | 6 | Minky | 0.03% | 110 | +22.2% | Minky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vileda | 201K | 54.5% | 1 | | Oct 2025 | Brabantia | 90.5K | 24.5% | 2 | | Oct 2025 | Leifheit | 60.5K | 16.4% | 3 | | Oct 2025 | Lakeland | 9.9K | 2.7% | 4 | | Oct 2025 | Household Essentials | 6.6K | 1.8% | 5 | | Oct 2025 | Minky | 140 | 0.04% | 6 | | Nov 2025 | Vileda | 201K | 49.3% | 1 | | Nov 2025 | Brabantia | 110K | 27% | 2 | | Nov 2025 | Leifheit | 74K | 18.1% | 3 | | Nov 2025 | Lakeland | 14.8K | 3.6% | 4 | | Nov 2025 | Household Essentials | 8.1K | 2% | 5 | | Nov 2025 | Minky | 110 | 0.03% | 6 | | Dec 2025 | Vileda | 201K | 54% | 1 | | Dec 2025 | Brabantia | 90.5K | 24.3% | 2 | | Dec 2025 | Leifheit | 60.5K | 16.3% | 3 | | Dec 2025 | Lakeland | 12.1K | 3.3% | 4 | | Dec 2025 | Household Essentials | 8.1K | 2.2% | 5 | | Dec 2025 | Minky | 70 | 0.02% | 6 | | Jan 2026 | Vileda | 201K | 49.8% | 1 | | Jan 2026 | Brabantia | 110K | 27.2% | 2 | | Jan 2026 | Leifheit | 74K | 18.3% | 3 | | Jan 2026 | Lakeland | 12.1K | 3% | 4 | | Jan 2026 | Household Essentials | 6.6K | 1.6% | 5 | | Jan 2026 | Minky | 140 | 0.03% | 6 | | Feb 2026 | Vileda | 201K | 51.9% | 1 | | Feb 2026 | Brabantia | 110K | 28.4% | 2 | | Feb 2026 | Leifheit | 60.5K | 15.6% | 3 | | Feb 2026 | Lakeland | 9.9K | 2.6% | 4 | | Feb 2026 | Household Essentials | 5.4K | 1.4% | 5 | | Feb 2026 | Minky | 260 | 0.07% | 6 | | Mar 2026 | Vileda | 201K | 45.7% | 1 | | Mar 2026 | Brabantia | 135K | 30.7% | 2 | | Mar 2026 | Leifheit | 90.5K | 20.6% | 3 | | Mar 2026 | Household Essentials | 6.6K | 1.5% | 4 | | Mar 2026 | Lakeland | 6.6K | 1.5% | 5 | | Mar 2026 | Minky | 140 | 0.03% | 6 | | Apr 2026 | Vileda | 165K | 45.5% | 1 | | Apr 2026 | Brabantia | 110K | 30.4% | 2 | | Apr 2026 | Leifheit | 74K | 20.4% | 3 | | Apr 2026 | Household Essentials | 6.6K | 1.8% | 4 | | Apr 2026 | Lakeland | 6.6K | 1.8% | 5 | | Apr 2026 | Minky | 110 | 0.03% | 6 | | May 2026 | Vileda | 165K | 44.3% | 1 | | May 2026 | Brabantia | 135K | 36.2% | 2 | | May 2026 | Leifheit | 60.5K | 16.2% | 3 | | May 2026 | Household Essentials | 6.6K | 1.8% | 4 | | May 2026 | Lakeland | 5.4K | 1.4% | 5 | | May 2026 | Minky | 90 | 0.02% | 6 | | Jun 2026 | Vileda | 165K | 50.3% | 1 | | Jun 2026 | Brabantia | 90.5K | 27.6% | 2 | | Jun 2026 | Leifheit | 60.5K | 18.4% | 3 | | Jun 2026 | Household Essentials | 6.6K | 2% | 4 | | Jun 2026 | Lakeland | 5.4K | 1.6% | 5 | | Jun 2026 | Minky | 90 | 0.03% | 6 | | Jul 2026 | Vileda | 165K | 47.6% | 1 | | Jul 2026 | Brabantia | 110K | 31.8% | 2 | | Jul 2026 | Leifheit | 60.5K | 17.5% | 3 | | Jul 2026 | Household Essentials | 5.4K | 1.6% | 4 | | Jul 2026 | Lakeland | 5.4K | 1.6% | 5 | | Jul 2026 | Minky | 90 | 0.03% | 6 | | Aug 2026 | Vileda | 165K | 44.1% | 1 | | Aug 2026 | Brabantia | 135K | 36.1% | 2 | | Aug 2026 | Leifheit | 60.5K | 16.2% | 3 | | Aug 2026 | Household Essentials | 6.6K | 1.8% | 4 | | Aug 2026 | Lakeland | 6.6K | 1.8% | 5 | | Aug 2026 | Minky | 110 | 0.03% | 6 | | Sep 2026 | Brabantia | — | — | — | | Sep 2026 | Household Essentials | — | — | — | | Sep 2026 | Lakeland | — | — | — | | Sep 2026 | Leifheit | — | — | — | | Sep 2026 | Minky | — | — | — | | Sep 2026 | Vileda | — | — | — | ## What is being compared - **Brabantia**: Measured on the search term “brabantia”. - **Household Essentials**: Measured on the search term “household essentials”. - **Lakeland**: Measured on the search term “lakeland uk”. - **Leifheit**: Measured on the search term “leifheit”. - **Minky**: Measured on the search term “minky ironing”. - **Vileda**: Measured on the search term “vileda”. - [Brabantia](/demand/global-en/brands/brabantia) - [Household Essentials](/demand/global-en/brands/household-essentials) - [Lakeland](/demand/global-en/brands/lakeland) - [Leifheit](/demand/global-en/brands/leifheit) - [Minky](/demand/global-en/brands/minky) - [Vileda](/demand/global-en/brands/vileda) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among clothes airers worldwide? In August 2026, Vileda was the most searched among clothes airers worldwide, with an estimated 165K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Clothes airers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/clothes-airers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/clothes-airers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.