---
title: "Closed captioning services: Which are searched most?"
description: "Compare the services that caption video. Share of Search among VITAC, Rev, 3Play Media, Verbit and CaptionMax, the closed captioning services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/closed-captioning-services"
publisher: "Brandwave"
---

# Closed captioning services: Which are searched most?

Compare the services that caption video. Share of Search among VITAC, Rev, 3Play Media, Verbit and CaptionMax, the closed captioning services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Closed captioning services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: VITAC, 70.1%

## Which brand is most popular in search among closed captioning services worldwide?

- In August 2026, VITAC was the most searched among closed captioning services worldwide, with an estimated 1M branded searches and 70.1% estimated Share of Search within this set.
- Rev is in 2nd place, 41.4 percentage points behind at 28.7% Share of Search.
- Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide decreased from 73.1% to 70.1%.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among closed captioning services worldwide increased from 24.8% to 28.7%.
- Across the 11 months ending August 2026, CaptionMax’s estimated Share of Search among closed captioning services worldwide decreased from 0.89% to 0.25%.
- Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide peaked at 73.4% in November 2025 and was lowest at 66% in July 2026.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among closed captioning services worldwide peaked at 32.4% in July 2026 and was lowest at 24.7% in November 2025.
- Across the 11 months ending August 2026, Verbit rose from 5th to 4th among closed captioning services worldwide.
- Across the 11 months ending August 2026, CaptionMax fell from 4th to 5th among closed captioning services worldwide.
- Across the 11 months ending August 2026, 3Play Media held steady: its estimated Share of Search among closed captioning services worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [VITAC vs Rev: compare search popularity](/demand/global-en/compare/rev-vs-vitac): 70.1% against 28.7% Share of Search.

## How did search popularity change for closed captioning services worldwide in August 2026?

- In August 2026, VITAC gained estimated Share of Search among closed captioning services worldwide, from 66% to 70.1%.
- In August 2026, Rev lost estimated Share of Search among closed captioning services worldwide, from 32.4% to 28.7%.
- In August 2026, Verbit rose from 5th to 4th among closed captioning services worldwide.
- In August 2026, CaptionMax fell from 4th to 5th among closed captioning services worldwide.
- Estimated monthly branded searches for 3Play Media worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | VITAC | 70.1% | 1M | +21.5% | VITAC |
| 2 | Rev | 28.7% | 410K | +1.5% | Rev |
| 3 | 3Play Media | 0.69% | 9.9K | 0.0% | 3Play Media |
| 4 | Verbit | 0.31% | 4.4K | -18.5% | Verbit |
| 5 | CaptionMax | 0.25% | 3.6K | -33.3% | CaptionMax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VITAC | 1.2M | 73.1% | 1 |
| Oct 2025 | Rev | 413K | 24.8% | 2 |
| Oct 2025 | 3Play Media | 14.8K | 0.89% | 3 |
| Oct 2025 | CaptionMax | 14.8K | 0.89% | 4 |
| Oct 2025 | Verbit | 5.4K | 0.32% | 5 |
| Nov 2025 | VITAC | 1.2M | 73.4% | 1 |
| Nov 2025 | Rev | 410K | 24.7% | 2 |
| Nov 2025 | CaptionMax | 14.8K | 0.89% | 3 |
| Nov 2025 | 3Play Media | 12.1K | 0.73% | 4 |
| Nov 2025 | Verbit | 5.4K | 0.32% | 5 |
| Dec 2025 | VITAC | 1M | 73.2% | 1 |
| Dec 2025 | Rev | 342K | 25% | 2 |
| Dec 2025 | 3Play Media | 9.9K | 0.72% | 3 |
| Dec 2025 | CaptionMax | 9.9K | 0.72% | 4 |
| Dec 2025 | Verbit | 4.4K | 0.32% | 5 |
| Jan 2026 | VITAC | 1.2M | 72.7% | 1 |
| Jan 2026 | Rev | 423K | 25.2% | 2 |
| Jan 2026 | CaptionMax | 18.1K | 1.1% | 3 |
| Jan 2026 | 3Play Media | 12.1K | 0.72% | 4 |
| Jan 2026 | Verbit | 5.4K | 0.32% | 5 |
| Feb 2026 | VITAC | 1M | 69.6% | 1 |
| Feb 2026 | Rev | 409K | 28.5% | 2 |
| Feb 2026 | CaptionMax | 12.1K | 0.84% | 3 |
| Feb 2026 | 3Play Media | 9.9K | 0.69% | 4 |
| Feb 2026 | Verbit | 5.4K | 0.38% | 5 |
| Mar 2026 | VITAC | 1M | 69.8% | 1 |
| Mar 2026 | Rev | 410K | 28.6% | 2 |
| Mar 2026 | 3Play Media | 9.9K | 0.69% | 3 |
| Mar 2026 | CaptionMax | 8.1K | 0.57% | 4 |
| Mar 2026 | Verbit | 5.4K | 0.38% | 5 |
| Apr 2026 | VITAC | 1M | 69.7% | 1 |
| Apr 2026 | Rev | 409K | 28.5% | 2 |
| Apr 2026 | 3Play Media | 9.9K | 0.69% | 3 |
| Apr 2026 | CaptionMax | 9.9K | 0.69% | 4 |
| Apr 2026 | Verbit | 5.4K | 0.38% | 5 |
| May 2026 | VITAC | 1M | 70.1% | 1 |
| May 2026 | Rev | 409K | 28.6% | 2 |
| May 2026 | 3Play Media | 8.1K | 0.57% | 3 |
| May 2026 | CaptionMax | 5.4K | 0.38% | 4 |
| May 2026 | Verbit | 5.4K | 0.38% | 5 |
| Jun 2026 | VITAC | 1M | 69.9% | 1 |
| Jun 2026 | Rev | 409K | 28.6% | 2 |
| Jun 2026 | 3Play Media | 9.9K | 0.69% | 3 |
| Jun 2026 | CaptionMax | 8.1K | 0.57% | 4 |
| Jun 2026 | Verbit | 4.4K | 0.31% | 5 |
| Jul 2026 | VITAC | 823K | 66% | 1 |
| Jul 2026 | Rev | 404K | 32.4% | 2 |
| Jul 2026 | 3Play Media | 9.9K | 0.79% | 3 |
| Jul 2026 | CaptionMax | 5.4K | 0.43% | 4 |
| Jul 2026 | Verbit | 5.4K | 0.43% | 5 |
| Aug 2026 | VITAC | 1M | 70.1% | 1 |
| Aug 2026 | Rev | 410K | 28.7% | 2 |
| Aug 2026 | 3Play Media | 9.9K | 0.69% | 3 |
| Aug 2026 | Verbit | 4.4K | 0.31% | 4 |
| Aug 2026 | CaptionMax | 3.6K | 0.25% | 5 |
| Sep 2026 | 3Play Media | — | — | — |
| Sep 2026 | CaptionMax | — | — | — |
| Sep 2026 | Rev | — | — | — |
| Sep 2026 | Verbit | — | — | — |
| Sep 2026 | VITAC | — | — | — |

## What is being compared

- **3Play Media**: Measured on the search term “3play media”.
- **CaptionMax**: Measured on the search term “captionmax”.
- **Rev**: Measured on the search terms “rev”, “rev audio transcription”, “rev captions”, “rev com”, “rev transcription” and “rev video transcription”, summed into one figure.
- **Verbit**: Measured on the search term “verbit”.
- **VITAC**: Measured on the search term “vitac”.

- [3Play Media](/demand/global-en/brands/3play-media)
- [CaptionMax](/demand/global-en/brands/captionmax)
- [Rev](/demand/global-en/brands/rev)
- [Verbit](/demand/global-en/brands/verbit)
- [VITAC](/demand/global-en/brands/vitac)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among closed captioning services worldwide?

In August 2026, VITAC was the most searched among closed captioning services worldwide, with an estimated 1M branded searches and 70.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Closed captioning services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/closed-captioning-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/closed-captioning-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.