--- title: "Clinic management software: Which brands are most popular in search?" description: "Compare the clinic management software operations teams choose between. Share of Search among SimplePractice, Jane, Cliniko, Practice Better, Nookal and WriteUpp, the clinic management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/clinic-management-software" publisher: "Brandwave" --- # Clinic management software: Which brands are most popular in search? Compare the clinic management software operations teams choose between. Share of Search among SimplePractice, Jane, Cliniko, Practice Better, Nookal and WriteUpp, the clinic management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Clinic management software - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: SimplePractice, 49.3% ## Which brand is most popular in search among clinic management software worldwide? - In August 2026, SimplePractice was the most searched among clinic management software worldwide, with an estimated 201K branded searches and 49.3% estimated Share of Search within this set. - Jane is in 2nd place, 27.1 percentage points behind at 22.2% Share of Search. - Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among clinic management software worldwide increased from 48.2% to 49.3%. - Across the 11 months ending August 2026, Practice Better’s estimated Share of Search among clinic management software worldwide decreased from 9.7% to 8.1%. - Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among clinic management software worldwide peaked at 51.2% in July 2026 and was lowest at 46.2% in November 2025. - Across the 11 months ending August 2026, Jane’s estimated Share of Search among clinic management software worldwide peaked at 22.2% in August 2026 and was lowest at 18.8% in July 2026. - Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among clinic management software worldwide peaked at 13.9% in November 2025 and was lowest at 11.7% in March 2026. - Across the 11 months ending August 2026, Practice Better’s estimated Share of Search among clinic management software worldwide peaked at 9.7% in October 2025 and was lowest at 8.1% in April 2026. - Across the 11 months ending August 2026, Nookal’s estimated Share of Search among clinic management software worldwide peaked at 7.8% in March 2026 and was lowest at 6.5% in December 2025. - Across the 11 months ending August 2026, Jane, Cliniko, Nookal and WriteUpp held steady: their estimated Share of Search among clinic management software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [SimplePractice vs Jane: compare search popularity](/demand/global-en/compare/jane-app-vs-simplepractice): 49.3% against 22.2% Share of Search. - [SimplePractice vs Cliniko: compare search popularity](/demand/global-en/compare/cliniko-vs-simplepractice): 49.3% against 12.1% Share of Search. - [SimplePractice vs Practice Better: compare search popularity](/demand/global-en/compare/practice-better-vs-simplepractice): 49.3% against 8.1% Share of Search. - [SimplePractice vs Nookal: compare search popularity](/demand/global-en/compare/nookal-vs-simplepractice): 49.3% against 6.6% Share of Search. - [Jane vs Cliniko: compare search popularity](/demand/global-en/compare/cliniko-vs-jane-app): 22.2% against 12.1% Share of Search. - [Jane vs Practice Better: compare search popularity](/demand/global-en/compare/jane-app-vs-practice-better): 22.2% against 8.1% Share of Search. - [Jane vs Nookal: compare search popularity](/demand/global-en/compare/jane-app-vs-nookal): 22.2% against 6.6% Share of Search. - [Cliniko vs Practice Better: compare search popularity](/demand/global-en/compare/cliniko-vs-practice-better): 12.1% against 8.1% Share of Search. - [Cliniko vs Nookal: compare search popularity](/demand/global-en/compare/cliniko-vs-nookal): 12.1% against 6.6% Share of Search. - [Practice Better vs Nookal: compare search popularity](/demand/global-en/compare/nookal-vs-practice-better): 8.1% against 6.6% Share of Search. ## How did search popularity change for clinic management software worldwide in August 2026? - In August 2026, Jane gained estimated Share of Search among clinic management software worldwide, from 18.8% to 22.2%. - In August 2026, SimplePractice lost estimated Share of Search among clinic management software worldwide, from 51.2% to 49.3%. - Estimated monthly branded searches for WriteUpp worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for Practice Better worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SimplePractice | 49.3% | 201K | 0.0% | SimplePractice | | 2 | Jane | 22.2% | 90.5K | +22.3% | Jane | | 3 | Cliniko | 12.1% | 49.5K | 0.0% | Cliniko | | 4 | Practice Better | 8.1% | 33.1K | 0.0% | Practice Better | | 5 | Nookal | 6.6% | 27.1K | 0.0% | Nookal | | 6 | WriteUpp | 1.6% | 6.6K | -18.5% | WriteUpp | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SimplePractice | 201K | 48.2% | 1 | | Oct 2025 | Jane | 90.6K | 21.7% | 2 | | Oct 2025 | Cliniko | 49.5K | 11.9% | 3 | | Oct 2025 | Practice Better | 40.5K | 9.7% | 4 | | Oct 2025 | Nookal | 27.1K | 6.5% | 5 | | Oct 2025 | WriteUpp | 8.1K | 1.9% | 6 | | Nov 2025 | SimplePractice | 165K | 46.2% | 1 | | Nov 2025 | Jane | 74.1K | 20.8% | 2 | | Nov 2025 | Cliniko | 49.5K | 13.9% | 3 | | Nov 2025 | Practice Better | 33.1K | 9.3% | 4 | | Nov 2025 | Nookal | 27.1K | 7.6% | 5 | | Nov 2025 | WriteUpp | 8.1K | 2.3% | 6 | | Dec 2025 | SimplePractice | 165K | 48.3% | 1 | | Dec 2025 | Jane | 74.1K | 21.7% | 2 | | Dec 2025 | Cliniko | 40.5K | 11.9% | 3 | | Dec 2025 | Practice Better | 33.1K | 9.7% | 4 | | Dec 2025 | Nookal | 22.2K | 6.5% | 5 | | Dec 2025 | WriteUpp | 6.6K | 1.9% | 6 | | Jan 2026 | SimplePractice | 201K | 48.2% | 1 | | Jan 2026 | Jane | 90.6K | 21.7% | 2 | | Jan 2026 | Cliniko | 49.5K | 11.9% | 3 | | Jan 2026 | Practice Better | 40.5K | 9.7% | 4 | | Jan 2026 | Nookal | 27.1K | 6.5% | 5 | | Jan 2026 | WriteUpp | 8.1K | 1.9% | 6 | | Feb 2026 | SimplePractice | 201K | 51.2% | 1 | | Feb 2026 | Jane | 74.1K | 18.9% | 2 | | Feb 2026 | Cliniko | 49.5K | 12.6% | 3 | | Feb 2026 | Practice Better | 33.1K | 8.4% | 4 | | Feb 2026 | Nookal | 27.1K | 6.9% | 5 | | Feb 2026 | WriteUpp | 8.1K | 2.1% | 6 | | Mar 2026 | SimplePractice | 201K | 47.5% | 1 | | Mar 2026 | Jane | 90.6K | 21.4% | 2 | | Mar 2026 | Cliniko | 49.5K | 11.7% | 3 | | Mar 2026 | Practice Better | 40.5K | 9.6% | 4 | | Mar 2026 | Nookal | 33.1K | 7.8% | 5 | | Mar 2026 | WriteUpp | 8.1K | 1.9% | 6 | | Apr 2026 | SimplePractice | 201K | 49.1% | 1 | | Apr 2026 | Jane | 90.6K | 22.1% | 2 | | Apr 2026 | Cliniko | 49.5K | 12.1% | 3 | | Apr 2026 | Practice Better | 33.1K | 8.1% | 4 | | Apr 2026 | Nookal | 27.1K | 6.6% | 5 | | Apr 2026 | WriteUpp | 8.1K | 2% | 6 | | May 2026 | SimplePractice | 201K | 49.1% | 1 | | May 2026 | Jane | 90.5K | 22.1% | 2 | | May 2026 | Cliniko | 49.5K | 12.1% | 3 | | May 2026 | Practice Better | 33.1K | 8.1% | 4 | | May 2026 | Nookal | 27.1K | 6.6% | 5 | | May 2026 | WriteUpp | 8.1K | 2% | 6 | | Jun 2026 | SimplePractice | 201K | 49.1% | 1 | | Jun 2026 | Jane | 90.5K | 22.1% | 2 | | Jun 2026 | Cliniko | 49.5K | 12.1% | 3 | | Jun 2026 | Practice Better | 33.1K | 8.1% | 4 | | Jun 2026 | Nookal | 27.1K | 6.6% | 5 | | Jun 2026 | WriteUpp | 8.1K | 2% | 6 | | Jul 2026 | SimplePractice | 201K | 51.2% | 1 | | Jul 2026 | Jane | 74K | 18.8% | 2 | | Jul 2026 | Cliniko | 49.5K | 12.6% | 3 | | Jul 2026 | Practice Better | 33.1K | 8.4% | 4 | | Jul 2026 | Nookal | 27.1K | 6.9% | 5 | | Jul 2026 | WriteUpp | 8.1K | 2.1% | 6 | | Aug 2026 | SimplePractice | 201K | 49.3% | 1 | | Aug 2026 | Jane | 90.5K | 22.2% | 2 | | Aug 2026 | Cliniko | 49.5K | 12.1% | 3 | | Aug 2026 | Practice Better | 33.1K | 8.1% | 4 | | Aug 2026 | Nookal | 27.1K | 6.6% | 5 | | Aug 2026 | WriteUpp | 6.6K | 1.6% | 6 | | Sep 2026 | Cliniko | — | — | — | | Sep 2026 | Jane | — | — | — | | Sep 2026 | Nookal | — | — | — | | Sep 2026 | Practice Better | — | — | — | | Sep 2026 | SimplePractice | — | — | — | | Sep 2026 | WriteUpp | — | — | — | ## What is being compared - **Cliniko**: Measured on the search term “cliniko”. - **Jane**: Measured on the search terms “jane app” and “jane practice management”, summed into one figure. - **Nookal**: Measured on the search term “nookal”. - **Practice Better**: Measured on the search term “practice better”. - **SimplePractice**: Measured on the search term “simplepractice”. - **WriteUpp**: Measured on the search term “writeupp”. - [Cliniko](/demand/global-en/brands/cliniko) - [Jane](/demand/global-en/brands/jane-app) - [Nookal](/demand/global-en/brands/nookal) - [Practice Better](/demand/global-en/brands/practice-better) - [SimplePractice](/demand/global-en/brands/simplepractice) - [WriteUpp](/demand/global-en/brands/writeupp) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among clinic management software worldwide? In August 2026, SimplePractice was the most searched among clinic management software worldwide, with an estimated 201K branded searches and 49.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Clinic management software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/clinic-management-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/clinic-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.