--- title: "Edelrid vs Mammut: Which is searched more?" description: "Is Edelrid or Mammut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/edelrid-vs-mammut" publisher: "Brandwave" --- # Edelrid vs Mammut: Which is searched more? Is Edelrid or Mammut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edelrid and Mammut - **Competitive set**: Climbing rope brands - **Market**: Global - **Month measured**: Sep 2026 - **Edelrid Share of Search**: 3.6% - **Mammut Share of Search**: 0.38% ## Is Edelrid or Mammut more popular in search? - In September 2026, Edelrid had more branded searches than Mammut among climbing rope brands worldwide. Edelrid had about 18,100 branded searches, while Mammut had 1,900. Edelrid made up 3.6% of all climbing rope brand searches we track, and Mammut accounted for 0.38%. - Edelrid was ahead of Mammut in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edelrid’s share of searches among climbing rope brands worldwide held steady at 3.6%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Mammut’s share of searches among climbing rope brands worldwide moved from 0.26% to 0.38%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top climbing rope brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mammut was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Edelrid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mammut was listed before Edelrid in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mammut | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Petzl | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Beal | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Edelrid | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Black Diamond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about climbing rope brands - Asked ChatGPT "Which climbing rope brand should I buy?": 1. Mammut, 2. Petzl - Asked ChatGPT "What are the best climbing rope brands?": 1. Petzl, 2. Beal, 3. Mammut, 4. Edelrid - Asked ChatGPT "What's the best climbing rope brand for sport climbing?": 1. Petzl, 2. Mammut, 3. Edelrid, 4. Beal - Searched Google, AI Overview "best climbing rope": 1. Mammut, 2. Beal - Searched Google, AI Overview "dynamic climbing rope": 1. Edelrid Not named in any answer: Black Diamond. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for climbing rope brands worldwide in September 2026? - Edelrid’s share of searches among climbing rope brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.6% in September 2026. - Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Month by month | Month | Edelrid estimated searches | Edelrid Share of Search | Edelrid rank | Mammut estimated searches | Mammut Share of Search | Mammut rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.6% | 3 | 1.3K | 0.26% | 4 | | Nov 2025 | 22.2K | 3.6% | 3 | 1.6K | 0.26% | 4 | | Dec 2025 | 18.1K | 3.1% | 3 | 1.3K | 0.22% | 4 | | Jan 2026 | 18.1K | 3% | 3 | 1.6K | 0.26% | 4 | | Feb 2026 | 18.1K | 3.6% | 3 | 1.6K | 0.32% | 4 | | Mar 2026 | 22.2K | 4.4% | 3 | 1.9K | 0.38% | 4 | | Apr 2026 | 22.2K | 4.4% | 3 | 1.6K | 0.32% | 4 | | May 2026 | 22.2K | 4.4% | 3 | 1.9K | 0.38% | 4 | | Jun 2026 | 18.1K | 4.4% | 3 | 1.6K | 0.39% | 4 | | Jul 2026 | 18.1K | 3.8% | 3 | 1.6K | 0.33% | 4 | | Aug 2026 | 18.1K | 3.6% | 3 | 1.6K | 0.32% | 4 | | Sep 2026 | 18.1K | 3.6% | 3 | 1.9K | 0.38% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Edelrid’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edelrid**: Measured on the search term “edelrid”. - **Mammut**: Measured on the search terms “mammut climbing harness” and “mammut harness”, summed into one figure. - [Edelrid profile](/demand/global-en/brands/edelrid) - [Mammut profile](/demand/global-en/brands/mammut) - [All climbing rope brands worldwide](/demand/global-en/categories/climbing-rope-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edelrid or Mammut more popular in search? In September 2026, Edelrid had more branded searches than Mammut among climbing rope brands worldwide. Edelrid had about 18,100 branded searches, while Mammut had 1,900. Edelrid made up 3.6% of all climbing rope brand searches we track, and Mammut accounted for 0.38%. ## Cite this page Brandwave. "Edelrid vs Mammut: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/edelrid-vs-mammut This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/edelrid-vs-mammut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.