---
title: "Black Diamond vs Sterling: Which is searched more?"
description: "Which is more popular in search, Black Diamond or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Climbing rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/black-diamond-vs-sterling"
publisher: "Brandwave"
---

# Black Diamond vs Sterling: Which is searched more?

Which is more popular in search, Black Diamond or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Climbing rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Diamond and Sterling
- **Competitive set**: Climbing rope brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black Diamond Share of Search**: 76.4%
- **Sterling Share of Search**: 0.04%

## Which is more popular in search, Black Diamond or Sterling?

- In September 2026, Black Diamond had more branded searches than Sterling among climbing rope brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Sterling’s 170, and held a 76.4% Share of Search versus Sterling’s 0.04%.
- Black Diamond was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among climbing rope brands worldwide moved from 76.5% to 76.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among climbing rope brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 210 to 170.

## How did search popularity change for climbing rope brands worldwide in September 2026?

- Estimated monthly branded searches for Sterling worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Month by month

| Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | Sterling estimated searches | Sterling Share of Search | Sterling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 76.5% | 1 | 210 | 0.04% | 4 |
| Nov 2025 | 450K | 76.5% | 1 | 260 | 0.04% | 4 |
| Dec 2025 | 450K | 79.9% | 1 | 480 | 0.09% | 4 |
| Jan 2026 | 450K | 76.5% | 1 | 170 | 0.03% | 4 |
| Feb 2026 | 368K | 76.4% | 1 | 170 | 0.04% | 4 |
| Mar 2026 | 368K | 76.3% | 1 | 260 | 0.05% | 4 |
| Apr 2026 | 368K | 76.4% | 1 | 210 | 0.04% | 4 |
| May 2026 | 368K | 76.3% | 1 | 210 | 0.04% | 4 |
| Jun 2026 | 301K | 76.2% | 1 | 210 | 0.05% | 4 |
| Jul 2026 | 368K | 79.7% | 1 | 170 | 0.04% | 4 |
| Aug 2026 | 368K | 76.4% | 1 | 170 | 0.04% | 4 |
| Sep 2026 | 368K | 76.4% | 1 | 170 | 0.04% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Diamond**: Measured on the search term “black diamond”.
- **Sterling**: Measured on the search term “sterling climbing rope”.

- [Black Diamond profile](/demand/global-en/brands/black-diamond)
- [Sterling profile](/demand/global-en/brands/sterling)
- [All climbing rope brands worldwide](/demand/global-en/categories/climbing-rope-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Diamond or Sterling?

In September 2026, Black Diamond had more branded searches than Sterling among climbing rope brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Sterling’s 170, and held a 76.4% Share of Search versus Sterling’s 0.04%.

## Cite this page

Brandwave. "Black Diamond vs Sterling: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/black-diamond-vs-sterling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/climbing-rope-brands/compare/black-diamond-vs-sterling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.