--- title: "Climbing gear brands: Which are searched most?" description: "Compare the climbing gear brands people buy. Share of Search among DMM, Mammut, Black Diamond, Petzl and Edelrid, the climbing gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/climbing-gear-brands" publisher: "Brandwave" --- # Climbing gear brands: Which are searched most? Compare the climbing gear brands people buy. Share of Search among DMM, Mammut, Black Diamond, Petzl and Edelrid, the climbing gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Climbing gear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: DMM, 78% ## Which brand is most popular in search among climbing gear brands worldwide? - In August 2026, DMM was the most searched among climbing gear brands worldwide, with an estimated 3.4M branded searches and 78% estimated Share of Search within this set. - Mammut is in 2nd place, 67.5 percentage points behind at 10.5% Share of Search. - Across the 11 months ending August 2026, DMM’s estimated Share of Search among climbing gear brands worldwide peaked at 81.2% in June 2026 and was lowest at 74.3% in November 2025. - Across the 11 months ending August 2026, Mammut’s estimated Share of Search among climbing gear brands worldwide peaked at 12.3% in December 2025 and was lowest at 8.7% in April 2026. - Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among climbing gear brands worldwide peaked at 10% in December 2025 and was lowest at 7.3% in June 2026. - Across the 11 months ending August 2026, DMM, Mammut, Black Diamond, Petzl and Edelrid held steady: their estimated Share of Search among climbing gear brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [DMM vs Mammut: compare search popularity](/demand/global-en/compare/dmm-vs-mammut): 78% against 10.5% Share of Search. - [DMM vs Black Diamond: compare search popularity](/demand/global-en/compare/black-diamond-vs-dmm): 78% against 8.6% Share of Search. - [DMM vs Petzl: compare search popularity](/demand/global-en/compare/dmm-vs-petzl): 78% against 2.6% Share of Search. - [Mammut vs Black Diamond: compare search popularity](/demand/global-en/compare/black-diamond-vs-mammut): 10.5% against 8.6% Share of Search. - [Mammut vs Petzl: compare search popularity](/demand/global-en/compare/mammut-vs-petzl): 10.5% against 2.6% Share of Search. - [Black Diamond vs Petzl: compare search popularity](/demand/global-en/compare/black-diamond-vs-petzl): 8.6% against 2.6% Share of Search. ## How did search popularity change for climbing gear brands worldwide in August 2026? - In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%. - In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DMM | 78% | 3.4M | 0.0% | DMM | | 2 | Mammut | 10.5% | 450K | +22.3% | Mammut | | 3 | Black Diamond | 8.6% | 368K | 0.0% | Black Diamond | | 4 | Petzl | 2.6% | 110K | +21.5% | Petzl | | 5 | Edelrid | 0.42% | 18.1K | 0.0% | Edelrid | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DMM | 3.4M | 78% | 1 | | Oct 2025 | Mammut | 450K | 10.5% | 2 | | Oct 2025 | Black Diamond | 368K | 8.6% | 3 | | Oct 2025 | Petzl | 110K | 2.6% | 4 | | Oct 2025 | Edelrid | 18.1K | 0.42% | 5 | | Nov 2025 | DMM | 3.4M | 74.3% | 1 | | Nov 2025 | Mammut | 550K | 12.2% | 2 | | Nov 2025 | Black Diamond | 450K | 10% | 3 | | Nov 2025 | Petzl | 135K | 3% | 4 | | Nov 2025 | Edelrid | 22.2K | 0.49% | 5 | | Dec 2025 | DMM | 3.4M | 74.8% | 1 | | Dec 2025 | Mammut | 550K | 12.3% | 2 | | Dec 2025 | Black Diamond | 450K | 10% | 3 | | Dec 2025 | Petzl | 110K | 2.5% | 4 | | Dec 2025 | Edelrid | 18.1K | 0.4% | 5 | | Jan 2026 | DMM | 4.1M | 78% | 1 | | Jan 2026 | Mammut | 550K | 10.5% | 2 | | Jan 2026 | Black Diamond | 450K | 8.6% | 3 | | Jan 2026 | Petzl | 135K | 2.6% | 4 | | Jan 2026 | Edelrid | 18.1K | 0.35% | 5 | | Feb 2026 | DMM | 3.4M | 78% | 1 | | Feb 2026 | Mammut | 450K | 10.5% | 2 | | Feb 2026 | Black Diamond | 368K | 8.6% | 3 | | Feb 2026 | Petzl | 110K | 2.6% | 4 | | Feb 2026 | Edelrid | 18.1K | 0.42% | 5 | | Mar 2026 | DMM | 3.4M | 77.9% | 1 | | Mar 2026 | Mammut | 450K | 10.5% | 2 | | Mar 2026 | Black Diamond | 368K | 8.6% | 3 | | Mar 2026 | Petzl | 110K | 2.6% | 4 | | Mar 2026 | Edelrid | 22.2K | 0.52% | 5 | | Apr 2026 | DMM | 3.4M | 79.4% | 1 | | Apr 2026 | Black Diamond | 368K | 8.7% | 2 | | Apr 2026 | Mammut | 368K | 8.7% | 3 | | Apr 2026 | Petzl | 110K | 2.6% | 4 | | Apr 2026 | Edelrid | 22.2K | 0.53% | 5 | | May 2026 | DMM | 3.4M | 79.4% | 1 | | May 2026 | Black Diamond | 368K | 8.7% | 2 | | May 2026 | Mammut | 368K | 8.7% | 3 | | May 2026 | Petzl | 110K | 2.6% | 4 | | May 2026 | Edelrid | 22.2K | 0.53% | 5 | | Jun 2026 | DMM | 3.4M | 81.2% | 1 | | Jun 2026 | Mammut | 368K | 8.9% | 2 | | Jun 2026 | Black Diamond | 301K | 7.3% | 3 | | Jun 2026 | Petzl | 90.5K | 2.2% | 4 | | Jun 2026 | Edelrid | 18.1K | 0.44% | 5 | | Jul 2026 | DMM | 3.4M | 79.9% | 1 | | Jul 2026 | Black Diamond | 368K | 8.8% | 2 | | Jul 2026 | Mammut | 368K | 8.8% | 3 | | Jul 2026 | Petzl | 90.5K | 2.2% | 4 | | Jul 2026 | Edelrid | 18.1K | 0.43% | 5 | | Aug 2026 | DMM | 3.4M | 78% | 1 | | Aug 2026 | Mammut | 450K | 10.5% | 2 | | Aug 2026 | Black Diamond | 368K | 8.6% | 3 | | Aug 2026 | Petzl | 110K | 2.6% | 4 | | Aug 2026 | Edelrid | 18.1K | 0.42% | 5 | | Sep 2026 | Black Diamond | — | — | — | | Sep 2026 | DMM | — | — | — | | Sep 2026 | Edelrid | — | — | — | | Sep 2026 | Mammut | — | — | — | | Sep 2026 | Petzl | — | — | — | ## What is being compared - **Black Diamond**: Measured on the search term “black diamond”. - **DMM**: Measured on the search term “dmm”. - **Edelrid**: Measured on the search term “edelrid”. - **Mammut**: Measured on the search term “mammut”. - **Petzl**: Measured on the search term “petzl”. - [Black Diamond](/demand/global-en/brands/black-diamond) - [DMM](/demand/global-en/brands/dmm) - [Edelrid](/demand/global-en/brands/edelrid) - [Mammut](/demand/global-en/brands/mammut) - [Petzl](/demand/global-en/brands/petzl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among climbing gear brands worldwide? In August 2026, DMM was the most searched among climbing gear brands worldwide, with an estimated 3.4M branded searches and 78% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Climbing gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/climbing-gear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/climbing-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.