---
title: "Climbing frames: Which brands are most popular in search?"
description: "Compare the climbing frames people search for. Share of Search among Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum and Wickey, the climbing frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/climbing-frames"
publisher: "Brandwave"
---

# Climbing frames: Which brands are most popular in search?

Compare the climbing frames people search for. Share of Search among Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum and Wickey, the climbing frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Climbing frames
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Little Tikes, 75%

## Which brand is most popular in search among climbing frames worldwide?

- In August 2026, Little Tikes was the most searched among climbing frames worldwide, with an estimated 135K branded searches and 75% estimated Share of Search within this set.
- Backyard Discovery is in 2nd place, 59.9 percentage points behind at 15.1% Share of Search.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide decreased from 80% to 75%.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide increased from 10.7% to 15.1%.
- Across the 11 months ending August 2026, Fatmoose’s estimated Share of Search among climbing frames worldwide decreased from 5.9% to 4.5%.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide increased from 1.7% to 3%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide peaked at 83.2% in December 2025 and was lowest at 59% in April 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide peaked at 22.8% in May 2026 and was lowest at 9% in November 2025.
- Across the 11 months ending August 2026, Fatmoose’s estimated Share of Search among climbing frames worldwide peaked at 11.9% in March 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide peaked at 5.3% in April 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide peaked at 4.3% in April 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, TP Toys rose from 5th to 4th among climbing frames worldwide.
- Across the 11 months ending August 2026, Plum fell from 4th to 5th among climbing frames worldwide.
- Across the 11 months ending August 2026, Wickey held steady: its estimated Share of Search among climbing frames worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Little Tikes vs Backyard Discovery: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-little-tikes): 75% against 15.1% Share of Search.
- [Little Tikes vs Fatmoose: compare search popularity](/demand/global-en/compare/fatmoose-vs-little-tikes): 75% against 4.5% Share of Search.
- [Little Tikes vs TP Toys: compare search popularity](/demand/global-en/compare/little-tikes-vs-tp-toys): 75% against 3% Share of Search.
- [Little Tikes vs Plum: compare search popularity](/demand/global-en/compare/little-tikes-vs-plum): 75% against 2.4% Share of Search.
- [Backyard Discovery vs Fatmoose: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-fatmoose): 15.1% against 4.5% Share of Search.
- [Backyard Discovery vs TP Toys: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-tp-toys): 15.1% against 3% Share of Search.
- [Backyard Discovery vs Plum: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-plum): 15.1% against 2.4% Share of Search.
- [Fatmoose vs TP Toys: compare search popularity](/demand/global-en/compare/fatmoose-vs-tp-toys): 4.5% against 3% Share of Search.
- [Fatmoose vs Plum: compare search popularity](/demand/global-en/compare/fatmoose-vs-plum): 4.5% against 2.4% Share of Search.
- [TP Toys vs Plum: compare search popularity](/demand/global-en/compare/plum-vs-tp-toys): 3% against 2.4% Share of Search.

## How did search popularity change for climbing frames worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
- In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
- In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
- In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
- In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Tikes | 75% | 135K | 0.0% | Little Tikes |
| 2 | Backyard Discovery | 15.1% | 27.1K | -18.1% | Backyard Discovery |
| 3 | Fatmoose | 4.5% | 8.1K | -33.1% | Fatmoose |
| 4 | TP Toys | 3% | 5.4K | -33.3% | TP Toys |
| 5 | Plum | 2.4% | 4.4K | -33.3% | Plum Play |
| 6 | Wickey | <0.01% | 10 | 0.0% | Wickey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Tikes | 135K | 80% | 1 |
| Oct 2025 | Backyard Discovery | 18.1K | 10.7% | 2 |
| Oct 2025 | Fatmoose | 9.9K | 5.9% | 3 |
| Oct 2025 | Plum | 2.9K | 1.7% | 4 |
| Oct 2025 | TP Toys | 2.9K | 1.7% | 5 |
| Oct 2025 | Wickey | 10 | <0.01% | 6 |
| Nov 2025 | Little Tikes | 165K | 81.8% | 1 |
| Nov 2025 | Backyard Discovery | 18.1K | 9% | 2 |
| Nov 2025 | Fatmoose | 9.9K | 4.9% | 3 |
| Nov 2025 | Plum | 4.4K | 2.2% | 4 |
| Nov 2025 | TP Toys | 4.4K | 2.2% | 5 |
| Nov 2025 | Wickey | 20 | <0.01% | 6 |
| Dec 2025 | Little Tikes | 165K | 83.2% | 1 |
| Dec 2025 | Backyard Discovery | 18.1K | 9.1% | 2 |
| Dec 2025 | Fatmoose | 8.1K | 4.1% | 3 |
| Dec 2025 | Plum | 3.6K | 1.8% | 4 |
| Dec 2025 | TP Toys | 3.6K | 1.8% | 5 |
| Dec 2025 | Wickey | 10 | <0.01% | 6 |
| Jan 2026 | Little Tikes | 110K | 77.1% | 1 |
| Jan 2026 | Backyard Discovery | 18.1K | 12.7% | 2 |
| Jan 2026 | Fatmoose | 8.1K | 5.7% | 3 |
| Jan 2026 | TP Toys | 3.6K | 2.5% | 4 |
| Jan 2026 | Plum | 2.9K | 2% | 5 |
| Jan 2026 | Wickey | 10 | <0.01% | 6 |
| Feb 2026 | Little Tikes | 110K | 73.6% | 1 |
| Feb 2026 | Backyard Discovery | 22.2K | 14.9% | 2 |
| Feb 2026 | Fatmoose | 9.9K | 6.6% | 3 |
| Feb 2026 | TP Toys | 4.4K | 2.9% | 4 |
| Feb 2026 | Plum | 2.9K | 1.9% | 5 |
| Feb 2026 | Wickey | 10 | <0.01% | 6 |
| Mar 2026 | Little Tikes | 135K | 59.2% | 1 |
| Mar 2026 | Backyard Discovery | 49.5K | 21.7% | 2 |
| Mar 2026 | Fatmoose | 27.1K | 11.9% | 3 |
| Mar 2026 | TP Toys | 9.9K | 4.3% | 4 |
| Mar 2026 | Plum | 6.6K | 2.9% | 5 |
| Mar 2026 | Wickey | 30 | 0.01% | 6 |
| Apr 2026 | Little Tikes | 135K | 59% | 1 |
| Apr 2026 | Backyard Discovery | 49.5K | 21.6% | 2 |
| Apr 2026 | Fatmoose | 22.2K | 9.7% | 3 |
| Apr 2026 | TP Toys | 12.1K | 5.3% | 4 |
| Apr 2026 | Plum | 9.9K | 4.3% | 5 |
| Apr 2026 | Wickey | 40 | 0.02% | 6 |
| May 2026 | Little Tikes | 165K | 62.1% | 1 |
| May 2026 | Backyard Discovery | 60.5K | 22.8% | 2 |
| May 2026 | Fatmoose | 22.2K | 8.4% | 3 |
| May 2026 | TP Toys | 9.9K | 3.7% | 4 |
| May 2026 | Plum | 8.1K | 3% | 5 |
| May 2026 | Wickey | 20 | <0.01% | 6 |
| Jun 2026 | Little Tikes | 135K | 65.9% | 1 |
| Jun 2026 | Backyard Discovery | 40.5K | 19.8% | 2 |
| Jun 2026 | Fatmoose | 14.8K | 7.2% | 3 |
| Jun 2026 | TP Toys | 8.1K | 4% | 4 |
| Jun 2026 | Plum | 6.6K | 3.2% | 5 |
| Jun 2026 | Wickey | 10 | <0.01% | 6 |
| Jul 2026 | Little Tikes | 135K | 69.3% | 1 |
| Jul 2026 | Backyard Discovery | 33.1K | 17% | 2 |
| Jul 2026 | Fatmoose | 12.1K | 6.2% | 3 |
| Jul 2026 | TP Toys | 8.1K | 4.2% | 4 |
| Jul 2026 | Plum | 6.6K | 3.4% | 5 |
| Jul 2026 | Wickey | 10 | <0.01% | 6 |
| Aug 2026 | Little Tikes | 135K | 75% | 1 |
| Aug 2026 | Backyard Discovery | 27.1K | 15.1% | 2 |
| Aug 2026 | Fatmoose | 8.1K | 4.5% | 3 |
| Aug 2026 | TP Toys | 5.4K | 3% | 4 |
| Aug 2026 | Plum | 4.4K | 2.4% | 5 |
| Aug 2026 | Wickey | 10 | <0.01% | 6 |
| Sep 2026 | Backyard Discovery | — | — | — |
| Sep 2026 | Fatmoose | — | — | — |
| Sep 2026 | Little Tikes | — | — | — |
| Sep 2026 | Plum | — | — | — |
| Sep 2026 | TP Toys | — | — | — |
| Sep 2026 | Wickey | — | — | — |

## What is being compared

- **Backyard Discovery**: Measured on the search term “backyard discovery”.
- **Fatmoose**: Measured on the search term “fatmoose”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search term “plum play”.
- **TP Toys**: Measured on the search term “tp toys”.
- **Wickey**: Measured on the search term “wickey play”.

- [Backyard Discovery](/demand/global-en/brands/backyard-discovery)
- [Fatmoose](/demand/global-en/brands/fatmoose)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Plum](/demand/global-en/brands/plum)
- [TP Toys](/demand/global-en/brands/tp-toys)
- [Wickey](/demand/global-en/brands/wickey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among climbing frames worldwide?

In August 2026, Little Tikes was the most searched among climbing frames worldwide, with an estimated 135K branded searches and 75% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Climbing frames: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/climbing-frames

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/climbing-frames. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.