--- title: "Cleansing cloths brands: Which are searched most?" description: "Compare the cleansing cloths brands people buy. Share of Search among Cetaphil, Elemis and Olay, the cleansing cloths brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cleansing-cloths-brands" publisher: "Brandwave" --- # Cleansing cloths brands: Which are searched most? Compare the cleansing cloths brands people buy. Share of Search among Cetaphil, Elemis and Olay, the cleansing cloths brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cleansing cloths brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Cetaphil, 58.4% ## Which brand is most popular in search among cleansing cloths brands worldwide? - In September 2026, Cetaphil was the most searched among cleansing cloths brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. - Elemis is in 2nd place, 32.1 percentage points behind at 26.3% Share of Search. - Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide decreased from 64% to 58.4%. - Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide increased from 19.3% to 26.3%. - Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide decreased from 16.7% to 15.3%. - Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide peaked at 70.6% in February 2026 and was lowest at 56.3% in July 2026. - Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide peaked at 31.4% in November 2025 and was lowest at 14.2% in February 2026. - Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide peaked at 16.7% in October 2025 and was lowest at 11.7% in November 2025. ## Compare search popularity between leading brands - [Cetaphil vs Elemis: compare search popularity](/demand/global-en/compare/cetaphil-vs-elemis): 58.4% against 26.3% Share of Search. - [Cetaphil vs Olay: compare search popularity](/demand/global-en/compare/cetaphil-vs-olay): 58.4% against 15.3% Share of Search. - [Elemis vs Olay: compare search popularity](/demand/global-en/compare/elemis-vs-olay): 26.3% against 15.3% Share of Search. ## How did search popularity change for cleansing cloths brands worldwide in September 2026? - In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%. - In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%. - In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cetaphil | 58.4% | 1M | 0.0% | Cetaphil | | 2 | Elemis | 26.3% | 450K | +22.3% | Elemis | | 3 | Olay | 15.3% | 262K | 0.0% | Olay | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cetaphil | 1M | 64% | 1 | | Oct 2025 | Elemis | 301K | 19.3% | 2 | | Oct 2025 | Olay | 262K | 16.7% | 3 | | Nov 2025 | Cetaphil | 1.2M | 56.9% | 1 | | Nov 2025 | Elemis | 673K | 31.4% | 2 | | Nov 2025 | Olay | 251K | 11.7% | 3 | | Dec 2025 | Cetaphil | 1M | 61.4% | 1 | | Dec 2025 | Elemis | 368K | 22.6% | 2 | | Dec 2025 | Olay | 262K | 16% | 3 | | Jan 2026 | Cetaphil | 1.2M | 60.1% | 1 | | Jan 2026 | Elemis | 550K | 27.1% | 2 | | Jan 2026 | Olay | 262K | 12.9% | 3 | | Feb 2026 | Cetaphil | 1M | 70.6% | 1 | | Feb 2026 | Olay | 215K | 15.2% | 2 | | Feb 2026 | Elemis | 201K | 14.2% | 3 | | Mar 2026 | Cetaphil | 1.2M | 68.4% | 1 | | Mar 2026 | Elemis | 301K | 16.9% | 2 | | Mar 2026 | Olay | 262K | 14.7% | 3 | | Apr 2026 | Cetaphil | 1.2M | 63.5% | 1 | | Apr 2026 | Elemis | 450K | 23.4% | 2 | | Apr 2026 | Olay | 251K | 13% | 3 | | May 2026 | Cetaphil | 1M | 63.2% | 1 | | May 2026 | Elemis | 368K | 23.3% | 2 | | May 2026 | Olay | 215K | 13.6% | 3 | | Jun 2026 | Cetaphil | 1M | 70.6% | 1 | | Jun 2026 | Olay | 215K | 15.2% | 2 | | Jun 2026 | Elemis | 201K | 14.2% | 3 | | Jul 2026 | Cetaphil | 1M | 56.3% | 1 | | Jul 2026 | Elemis | 550K | 31% | 2 | | Jul 2026 | Olay | 226K | 12.7% | 3 | | Aug 2026 | Cetaphil | 1M | 61.4% | 1 | | Aug 2026 | Elemis | 368K | 22.6% | 2 | | Aug 2026 | Olay | 262K | 16% | 3 | | Sep 2026 | Cetaphil | 1M | 58.4% | 1 | | Sep 2026 | Elemis | 450K | 26.3% | 2 | | Sep 2026 | Olay | 262K | 15.3% | 3 | ## What is being compared - **Cetaphil**: Measured on the search term “cetaphil”. - **Elemis**: Measured on the search term “elemis”. - **Olay**: Measured on the search terms “olay” and “olay body wash”, summed into one figure. - [Cetaphil](/demand/global-en/brands/cetaphil) - [Elemis](/demand/global-en/brands/elemis) - [Olay](/demand/global-en/brands/olay) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cleansing cloths brands worldwide? In September 2026, Cetaphil was the most searched among cleansing cloths brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cleansing cloths brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cleansing-cloths-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleansing-cloths-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.