--- title: "Cleansing balm brands: Which are searched most?" description: "Compare the cleansing balm brands brands people buy. Share of Search among Clinique, Elemis and e.l.f., the cleansing balm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cleansing-balm-brands" publisher: "Brandwave" --- # Cleansing balm brands: Which are searched most? Compare the cleansing balm brands brands people buy. Share of Search among Clinique, Elemis and e.l.f., the cleansing balm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cleansing balm brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Clinique, 52.3% ## Which brand is most popular in search among cleansing balm brands worldwide? - In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. - Elemis is in 2nd place, 17.3 percentage points behind at 34.9% Share of Search. - Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide decreased from 62.1% to 52.3%. - Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide increased from 22.7% to 34.9%. - Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide decreased from 15.2% to 12.8%. - Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide peaked at 66.7% in February 2026 and was lowest at 48.5% in July 2026. - Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide peaked at 39.6% in July 2026 and was lowest at 19.3% in June 2026. - Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide peaked at 15.9% in June 2026 and was lowest at 9.6% in November 2025. ## Compare search popularity between leading brands - [Clinique vs Elemis: compare search popularity](/demand/global-en/compare/clinique-vs-elemis): 52.3% against 34.9% Share of Search. - [Clinique vs e.l.f.: compare search popularity](/demand/global-en/compare/clinique-vs-elf): 52.3% against 12.8% Share of Search. - [Elemis vs e.l.f.: compare search popularity](/demand/global-en/compare/elemis-vs-elf): 34.9% against 12.8% Share of Search. ## How did search popularity change for cleansing balm brands worldwide in September 2026? - In September 2026, Elemis gained estimated Share of Search among cleansing balm brands worldwide, from 30.5% to 34.9%. - In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%. - In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Clinique | 52.3% | 673K | 0.0% | Clinique | | 2 | Elemis | 34.9% | 450K | +22.3% | Elemis | | 3 | e.l.f. | 12.8% | 165K | 0.0% | e.l.f. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clinique | 823K | 62.1% | 1 | | Oct 2025 | Elemis | 301K | 22.7% | 2 | | Oct 2025 | e.l.f. | 201K | 15.2% | 3 | | Nov 2025 | Clinique | 1.2M | 58.3% | 1 | | Nov 2025 | Elemis | 673K | 32.1% | 2 | | Nov 2025 | e.l.f. | 201K | 9.6% | 3 | | Dec 2025 | Clinique | 1M | 63.7% | 1 | | Dec 2025 | Elemis | 368K | 23.5% | 2 | | Dec 2025 | e.l.f. | 201K | 12.8% | 3 | | Jan 2026 | Clinique | 823K | 53.5% | 1 | | Jan 2026 | Elemis | 550K | 35.8% | 2 | | Jan 2026 | e.l.f. | 165K | 10.7% | 3 | | Feb 2026 | Clinique | 673K | 66.7% | 1 | | Feb 2026 | Elemis | 201K | 19.9% | 2 | | Feb 2026 | e.l.f. | 135K | 13.4% | 3 | | Mar 2026 | Clinique | 823K | 63.8% | 1 | | Mar 2026 | Elemis | 301K | 23.4% | 2 | | Mar 2026 | e.l.f. | 165K | 12.8% | 3 | | Apr 2026 | Clinique | 823K | 57.2% | 1 | | Apr 2026 | Elemis | 450K | 31.3% | 2 | | Apr 2026 | e.l.f. | 165K | 11.5% | 3 | | May 2026 | Clinique | 823K | 59.1% | 1 | | May 2026 | Elemis | 368K | 26.4% | 2 | | May 2026 | e.l.f. | 201K | 14.4% | 3 | | Jun 2026 | Clinique | 673K | 64.8% | 1 | | Jun 2026 | Elemis | 201K | 19.3% | 2 | | Jun 2026 | e.l.f. | 165K | 15.9% | 3 | | Jul 2026 | Clinique | 673K | 48.5% | 1 | | Jul 2026 | Elemis | 550K | 39.6% | 2 | | Jul 2026 | e.l.f. | 165K | 11.9% | 3 | | Aug 2026 | Clinique | 673K | 55.8% | 1 | | Aug 2026 | Elemis | 368K | 30.5% | 2 | | Aug 2026 | e.l.f. | 165K | 13.7% | 3 | | Sep 2026 | Clinique | 673K | 52.3% | 1 | | Sep 2026 | Elemis | 450K | 34.9% | 2 | | Sep 2026 | e.l.f. | 165K | 12.8% | 3 | ## What is being compared - **Clinique**: Measured on the search term “clinique”. - **e.l.f.**: Measured on the search term “elf cosmetics”. - **Elemis**: Measured on the search term “elemis”. - [Clinique](/demand/global-en/brands/clinique) - [e.l.f.](/demand/global-en/brands/elf) - [Elemis](/demand/global-en/brands/elemis) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cleansing balm brands worldwide? In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cleansing balm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cleansing-balm-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleansing-balm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.