---
title: "Cetaphil vs La Roche-Posay: Which is more popular by branded search?"
description: "Which is more popular in search, Cetaphil or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Cleansers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cleansers/compare/cetaphil-vs-la-roche-posay"
publisher: "Brandwave"
---

# Cetaphil vs La Roche-Posay: Which is more popular by branded search?

Which is more popular in search, Cetaphil or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Cleansers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cetaphil and La Roche-Posay
- **Competitive set**: Cleansers
- **Market**: Global
- **Month measured**: Aug 2026
- **Cetaphil Share of Search**: 26.6%
- **La Roche-Posay Share of Search**: 28.5%

## Which is more popular in search, Cetaphil or La Roche-Posay?

- In August 2026, La Roche-Posay had more branded searches than Cetaphil among cleansers worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Cetaphil’s 2.1M, and held a 28.5% Share of Search versus Cetaphil’s 26.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: La Roche-Posay took it in December 2025, Cetaphil took it in January 2026, La Roche-Posay took it in February 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among cleansers worldwide moved from 28.5% to 26.6%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide moved from 25% to 28.5%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

## How did search popularity change for cleansers worldwide in August 2026?

- In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%.
- In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%.

## Month by month

| Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1M | 28.5% | 2 | 1.8M | 25% | 3 |
| Nov 2025 | 2.4M | 29.9% | 1 | 2.2M | 27.9% | 3 |
| Dec 2025 | 2.2M | 27.8% | 3 | 2.2M | 28.7% | 2 |
| Jan 2026 | 2.4M | 29.8% | 1 | 2.2M | 27.9% | 3 |
| Feb 2026 | 2.1M | 27.3% | 3 | 2.2M | 29.4% | 2 |
| Mar 2026 | 2.2M | 26.1% | 3 | 2.7M | 32.7% | 1 |
| Apr 2026 | 2.2M | 26% | 3 | 2.7M | 32.7% | 1 |
| May 2026 | 2M | 24.2% | 3 | 2.7M | 33.7% | 1 |
| Jun 2026 | 2M | 26.3% | 3 | 2.2M | 30.1% | 2 |
| Jul 2026 | 2.1M | 27.5% | 3 | 2.2M | 29.5% | 2 |
| Aug 2026 | 2.1M | 26.6% | 3 | 2.2M | 28.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Cetaphil profile](/demand/global-en/brands/cetaphil)
- [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay)
- [All cleansers worldwide](/demand/global-en/categories/cleansers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cetaphil or La Roche-Posay?

In August 2026, La Roche-Posay had more branded searches than Cetaphil among cleansers worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Cetaphil’s 2.1M, and held a 28.5% Share of Search versus Cetaphil’s 26.6%.

## Cite this page

Brandwave. "Cetaphil vs La Roche-Posay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/cleansers/compare/cetaphil-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleansers/compare/cetaphil-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.