--- title: "OXO vs Rubbermaid: Which is searched more?" description: "Is OXO or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands/compare/oxo-vs-rubbermaid" publisher: "Brandwave" --- # OXO vs Rubbermaid: Which is searched more? Is OXO or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Rubbermaid - **Competitive set**: Cleaning tool brands - **Market**: Global - **Month measured**: Sep 2026 - **OXO Share of Search**: 11.1% - **Rubbermaid Share of Search**: 5% ## Is OXO or Rubbermaid more popular in search? - In September 2026, OXO had more branded searches than Rubbermaid among cleaning tool brands worldwide. OXO had about 110,000 branded searches, while Rubbermaid had 49,500. OXO made up 11.1% of all cleaning tool brand searches we track, and Rubbermaid accounted for 5%. - OXO was ahead of Rubbermaid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among cleaning tool brands worldwide moved from 13.8% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide moved from 6.2% to 5%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OXO was listed before Rubbermaid in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O-Cedar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rubbermaid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Libman | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bona | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Scotch-Brite | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Vileda | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Swiffer | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy?": 1. O-Cedar, 2. Rubbermaid, 3. Scotch-Brite - Asked ChatGPT "What are the best cleaning tool brands?": 1. OXO, 2. Rubbermaid, 3. Vileda, 4. Libman, 5. O-Cedar, 6. Scotch-Brite, 7. Swiffer, 8. Bona - Asked ChatGPT "What's the best cleaning tool brand for household cleaning?": 1. O-Cedar, 2. OXO, 3. Rubbermaid, 4. Scotch-Brite, 5. Libman - Searched Google, AI Overview "best cleaning tools": 1. OXO, 2. O-Cedar, 3. Swiffer - Searched Google, AI Overview "mop brand": 1. O-Cedar, 2. Bona, 3. Libman, 4. Swiffer, 5. Rubbermaid Not named in any answer: Brabantia and Oates. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cleaning tool brands worldwide in September 2026? - In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%. - OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 13.8% | 4 | 60.5K | 6.2% | 6 | | Nov 2025 | 165K | 16.8% | 3 | 60.5K | 6.2% | 6 | | Dec 2025 | 135K | 14.5% | 4 | 60.5K | 6.5% | 6 | | Jan 2026 | 135K | 13.5% | 4 | 60.5K | 6% | 6 | | Feb 2026 | 110K | 12% | 5 | 49.5K | 5.4% | 6 | | Mar 2026 | 110K | 11.5% | 5 | 60.5K | 6.3% | 6 | | Apr 2026 | 110K | 12.3% | 5 | 60.5K | 6.8% | 6 | | May 2026 | 110K | 12.1% | 5 | 60.5K | 6.7% | 6 | | Jun 2026 | 110K | 12.9% | 4 | 49.5K | 5.8% | 6 | | Jul 2026 | 110K | 12.6% | 5 | 49.5K | 5.7% | 6 | | Aug 2026 | 110K | 11.1% | 5 | 60.5K | 6.1% | 6 | | Sep 2026 | 110K | 11.1% | 5 | 49.5K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo”. - **Rubbermaid**: Measured on the search term “rubbermaid”. - [OXO profile](/demand/global-en/brands/oxo) - [Rubbermaid profile](/demand/global-en/brands/rubbermaid) - [All cleaning tool brands worldwide](/demand/global-en/categories/cleaning-tool-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Rubbermaid more popular in search? In September 2026, OXO had more branded searches than Rubbermaid among cleaning tool brands worldwide. OXO had about 110,000 branded searches, while Rubbermaid had 49,500. OXO made up 11.1% of all cleaning tool brand searches we track, and Rubbermaid accounted for 5%. ## Cite this page Brandwave. "OXO vs Rubbermaid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands/compare/oxo-vs-rubbermaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands/compare/oxo-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.