--- title: "Cleaning tool brands: Which are searched most?" description: "Compare the mop, broom and cleaning tool brands people buy. Share of Search among Vileda, Brabantia and Oates, the cleaning tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands" publisher: "Brandwave" --- # Cleaning tool brands: Which are searched most? Compare the mop, broom and cleaning tool brands people buy. Share of Search among Vileda, Brabantia and Oates, the cleaning tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cleaning tool brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Vileda, 61.7% ## Which brand is most popular in search among cleaning tool brands worldwide? - In September 2026, Vileda was the most searched among cleaning tool brands worldwide, with an estimated 201K branded searches and 61.7% estimated Share of Search within this set. - Brabantia is in 2nd place, 27.9 percentage points behind at 33.8% Share of Search. - Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide decreased from 66.2% to 61.7%. - Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide increased from 29.8% to 33.8%. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide increased from 4% to 4.5%. - Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide peaked at 66.2% in October 2025 and was lowest at 52.9% in May 2026. - Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide peaked at 43.3% in May 2026 and was lowest at 29.5% in December 2025. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.7% in February 2026. ## Compare search popularity between leading brands - [Vileda vs Brabantia: compare search popularity](/demand/global-en/compare/brabantia-vs-vileda): 61.7% against 33.8% Share of Search. - [Vileda vs Oates: compare search popularity](/demand/global-en/compare/oates-vs-vileda): 61.7% against 4.5% Share of Search. - [Brabantia vs Oates: compare search popularity](/demand/global-en/compare/brabantia-vs-oates): 33.8% against 4.5% Share of Search. ## How did search popularity change for cleaning tool brands worldwide in September 2026? - In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%. - In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%. - In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vileda | 61.7% | 201K | +21.8% | Vileda | | 2 | Brabantia | 33.8% | 110K | -18.5% | Brabantia | | 3 | Oates | 4.5% | 14.8K | +22.3% | Oates | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vileda | 201K | 66.2% | 1 | | Oct 2025 | Brabantia | 90.5K | 29.8% | 2 | | Oct 2025 | Oates | 12.1K | 4% | 3 | | Nov 2025 | Vileda | 201K | 61.7% | 1 | | Nov 2025 | Brabantia | 110K | 33.8% | 2 | | Nov 2025 | Oates | 14.8K | 4.5% | 3 | | Dec 2025 | Vileda | 201K | 65.6% | 1 | | Dec 2025 | Brabantia | 90.5K | 29.5% | 2 | | Dec 2025 | Oates | 14.8K | 4.8% | 3 | | Jan 2026 | Vileda | 201K | 61.7% | 1 | | Jan 2026 | Brabantia | 110K | 33.8% | 2 | | Jan 2026 | Oates | 14.8K | 4.5% | 3 | | Feb 2026 | Vileda | 201K | 62.2% | 1 | | Feb 2026 | Brabantia | 110K | 34% | 2 | | Feb 2026 | Oates | 12.1K | 3.7% | 3 | | Mar 2026 | Vileda | 201K | 57.3% | 1 | | Mar 2026 | Brabantia | 135K | 38.5% | 2 | | Mar 2026 | Oates | 14.8K | 4.2% | 3 | | Apr 2026 | Vileda | 165K | 57.5% | 1 | | Apr 2026 | Brabantia | 110K | 38.3% | 2 | | Apr 2026 | Oates | 12.1K | 4.2% | 3 | | May 2026 | Vileda | 165K | 52.9% | 1 | | May 2026 | Brabantia | 135K | 43.3% | 2 | | May 2026 | Oates | 12.1K | 3.9% | 3 | | Jun 2026 | Vileda | 165K | 61% | 1 | | Jun 2026 | Brabantia | 90.5K | 33.5% | 2 | | Jun 2026 | Oates | 14.8K | 5.5% | 3 | | Jul 2026 | Vileda | 165K | 57.5% | 1 | | Jul 2026 | Brabantia | 110K | 38.3% | 2 | | Jul 2026 | Oates | 12.1K | 4.2% | 3 | | Aug 2026 | Vileda | 165K | 52.9% | 1 | | Aug 2026 | Brabantia | 135K | 43.3% | 2 | | Aug 2026 | Oates | 12.1K | 3.9% | 3 | | Sep 2026 | Vileda | 201K | 61.7% | 1 | | Sep 2026 | Brabantia | 110K | 33.8% | 2 | | Sep 2026 | Oates | 14.8K | 4.5% | 3 | ## What is being compared - **Brabantia**: Measured on the search term “brabantia”. - **Oates**: Measured on the search term “oates”. - **Vileda**: Measured on the search term “vileda”. - [Brabantia](/demand/global-en/brands/brabantia) - [Oates](/demand/global-en/brands/oates) - [Vileda](/demand/global-en/brands/vileda) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cleaning tool brands worldwide? In September 2026, Vileda was the most searched among cleaning tool brands worldwide, with an estimated 201K branded searches and 61.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cleaning tool brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleaning-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.