--- title: "Cleaning business software: Which brands are most popular in search?" description: "Compare the systems cleaning businesses run on. Share of Search among Housecall Pro, ServiceTitan, ZenMaid, Jobber and Launch27, the cleaning business software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cleaning-business-software" publisher: "Brandwave" --- # Cleaning business software: Which brands are most popular in search? Compare the systems cleaning businesses run on. Share of Search among Housecall Pro, ServiceTitan, ZenMaid, Jobber and Launch27, the cleaning business software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cleaning business software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Housecall Pro, 50.3% ## Which brand is most popular in search among cleaning business software worldwide? - In August 2026, Housecall Pro was the most searched among cleaning business software worldwide, with an estimated 90.5K branded searches and 50.3% estimated Share of Search within this set. - ServiceTitan is in 2nd place, 9.2 percentage points behind at 41.1% Share of Search. - Across the 11 months ending August 2026, Housecall Pro’s estimated Share of Search among cleaning business software worldwide increased from 41.5% to 50.3%. - Across the 11 months ending August 2026, ServiceTitan’s estimated Share of Search among cleaning business software worldwide decreased from 50.7% to 41.1%. - Across the 11 months ending August 2026, ZenMaid’s estimated Share of Search among cleaning business software worldwide increased from 5.5% to 6.7%. - Across the 11 months ending August 2026, Housecall Pro’s estimated Share of Search among cleaning business software worldwide peaked at 50.9% in February 2026 and was lowest at 41.5% in October 2025. - Across the 11 months ending August 2026, ServiceTitan’s estimated Share of Search among cleaning business software worldwide peaked at 50.7% in October 2025 and was lowest at 41.1% in May 2026. - Across the 11 months ending August 2026, ZenMaid’s estimated Share of Search among cleaning business software worldwide peaked at 6.7% in July 2026 and was lowest at 5.1% in December 2025. - Across the 11 months ending August 2026, Housecall Pro rose from 2nd to 1st among cleaning business software worldwide. - Across the 11 months ending August 2026, ServiceTitan fell from 1st to 2nd among cleaning business software worldwide. - Across the 11 months ending August 2026, Jobber rose from 5th to 4th among cleaning business software worldwide. - Across the 11 months ending August 2026, Launch27 fell from 4th to 5th among cleaning business software worldwide. ## Compare search popularity between leading brands - [Housecall Pro vs ServiceTitan: compare search popularity](/demand/global-en/compare/housecall-pro-vs-servicetitan): 50.3% against 41.1% Share of Search. - [Housecall Pro vs ZenMaid: compare search popularity](/demand/global-en/compare/housecall-pro-vs-zenmaid): 50.3% against 6.7% Share of Search. - [ServiceTitan vs ZenMaid: compare search popularity](/demand/global-en/compare/servicetitan-vs-zenmaid): 41.1% against 6.7% Share of Search. ## How did search popularity change for cleaning business software worldwide in August 2026? - Estimated monthly branded searches for ZenMaid worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. - Estimated monthly branded searches for Housecall Pro worldwide rose 22.2% over 11 measured months, from 74.1K to 90.5K in August 2026. - Estimated monthly branded searches for Launch27 worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for ServiceTitan worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Housecall Pro | 50.3% | 90.5K | 0.0% | Housecall Pro | | 2 | ServiceTitan | 41.1% | 74K | -0.0% | ServiceTitan | | 3 | ZenMaid | 6.7% | 12.1K | 0.0% | ZenMaid | | 4 | Jobber | 0.93% | 1.7K | +1.2% | Jobber | | 5 | Launch27 | 0.89% | 1.6K | 0.0% | Launch27 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ServiceTitan | 90.5K | 50.7% | 1 | | Oct 2025 | Housecall Pro | 74.1K | 41.5% | 2 | | Oct 2025 | ZenMaid | 9.9K | 5.5% | 3 | | Oct 2025 | Launch27 | 2.4K | 1.3% | 4 | | Oct 2025 | Jobber | 1.7K | 0.94% | 5 | | Nov 2025 | Housecall Pro | 74.1K | 46.4% | 1 | | Nov 2025 | ServiceTitan | 74K | 46.4% | 2 | | Nov 2025 | ZenMaid | 8.1K | 5.1% | 3 | | Nov 2025 | Launch27 | 1.9K | 1.2% | 4 | | Nov 2025 | Jobber | 1.4K | 0.86% | 5 | | Dec 2025 | Housecall Pro | 74K | 46.3% | 1 | | Dec 2025 | ServiceTitan | 74K | 46.3% | 2 | | Dec 2025 | ZenMaid | 8.1K | 5.1% | 3 | | Dec 2025 | Launch27 | 1.9K | 1.2% | 4 | | Dec 2025 | Jobber | 1.7K | 1% | 5 | | Jan 2026 | Housecall Pro | 90.6K | 46.6% | 1 | | Jan 2026 | ServiceTitan | 90.5K | 46.5% | 2 | | Jan 2026 | ZenMaid | 9.9K | 5.1% | 3 | | Jan 2026 | Jobber | 2K | 1% | 4 | | Jan 2026 | Launch27 | 1.6K | 0.82% | 5 | | Feb 2026 | Housecall Pro | 90.5K | 50.9% | 1 | | Feb 2026 | ServiceTitan | 74K | 41.6% | 2 | | Feb 2026 | ZenMaid | 9.9K | 5.6% | 3 | | Feb 2026 | Jobber | 1.7K | 0.94% | 4 | | Feb 2026 | Launch27 | 1.6K | 0.9% | 5 | | Mar 2026 | Housecall Pro | 90.5K | 46% | 1 | | Mar 2026 | ServiceTitan | 90.5K | 45.9% | 2 | | Mar 2026 | ZenMaid | 12.1K | 6.1% | 3 | | Mar 2026 | Jobber | 2K | 1% | 4 | | Mar 2026 | Launch27 | 1.9K | 0.96% | 5 | | Apr 2026 | Housecall Pro | 90.6K | 46% | 1 | | Apr 2026 | ServiceTitan | 90.5K | 46% | 2 | | Apr 2026 | ZenMaid | 12.1K | 6.1% | 3 | | Apr 2026 | Jobber | 2K | 1% | 4 | | Apr 2026 | Launch27 | 1.6K | 0.81% | 5 | | May 2026 | Housecall Pro | 90.6K | 50.3% | 1 | | May 2026 | ServiceTitan | 74K | 41.1% | 2 | | May 2026 | ZenMaid | 12.1K | 6.7% | 3 | | May 2026 | Jobber | 1.7K | 0.94% | 4 | | May 2026 | Launch27 | 1.6K | 0.89% | 5 | | Jun 2026 | Housecall Pro | 90.6K | 50.3% | 1 | | Jun 2026 | ServiceTitan | 74K | 41.1% | 2 | | Jun 2026 | ZenMaid | 12.1K | 6.7% | 3 | | Jun 2026 | Jobber | 1.6K | 0.92% | 4 | | Jun 2026 | Launch27 | 1.6K | 0.89% | 5 | | Jul 2026 | Housecall Pro | 90.5K | 50.3% | 1 | | Jul 2026 | ServiceTitan | 74K | 41.1% | 2 | | Jul 2026 | ZenMaid | 12.1K | 6.7% | 3 | | Jul 2026 | Jobber | 1.6K | 0.92% | 4 | | Jul 2026 | Launch27 | 1.6K | 0.89% | 5 | | Aug 2026 | Housecall Pro | 90.5K | 50.3% | 1 | | Aug 2026 | ServiceTitan | 74K | 41.1% | 2 | | Aug 2026 | ZenMaid | 12.1K | 6.7% | 3 | | Aug 2026 | Jobber | 1.7K | 0.93% | 4 | | Aug 2026 | Launch27 | 1.6K | 0.89% | 5 | | Sep 2026 | Housecall Pro | — | — | — | | Sep 2026 | Jobber | — | — | — | | Sep 2026 | Launch27 | — | — | — | | Sep 2026 | ServiceTitan | — | — | — | | Sep 2026 | ZenMaid | — | — | — | ## What is being compared - **Housecall Pro**: Measured on the search terms “housecall pro” and “housecall pro software”, summed into one figure. - **Jobber**: Measured on the search terms “jobber field service” and “jobber software”, summed into one figure. - **Launch27**: Measured on the search term “launch27”. - **ServiceTitan**: Measured on the search terms “servicetitan” and “servicetitan pro”, summed into one figure. - **ZenMaid**: Measured on the search term “zenmaid”. - [Housecall Pro](/demand/global-en/brands/housecall-pro) - [Jobber](/demand/global-en/brands/jobber) - [Launch27](/demand/global-en/brands/launch27) - [ServiceTitan](/demand/global-en/brands/servicetitan) - [ZenMaid](/demand/global-en/brands/zenmaid) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cleaning business software worldwide? In August 2026, Housecall Pro was the most searched among cleaning business software worldwide, with an estimated 90.5K branded searches and 50.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cleaning business software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cleaning-business-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cleaning-business-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.