---
title: "Classified ad platforms: Which brands are most popular in search?"
description: "Compare the sites people list second hand goods on. Share of Search among OLX, Facebook Marketplace, Craigslist, Gumtree and Kijiji, the classified ad platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/classified-ad-platforms"
publisher: "Brandwave"
---

# Classified ad platforms: Which brands are most popular in search?

Compare the sites people list second hand goods on. Share of Search among OLX, Facebook Marketplace, Craigslist, Gumtree and Kijiji, the classified ad platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Classified ad platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OLX, 52.7%

## Which brand is most popular in search among classified ad platforms worldwide?

- In August 2026, OLX was the most searched among classified ad platforms worldwide, with an estimated 30.4M branded searches and 52.7% estimated Share of Search within this set.
- Facebook Marketplace is in 2nd place, 23.9 percentage points behind at 28.8% Share of Search.
- Across the 11 months ending August 2026, OLX’s estimated Share of Search among classified ad platforms worldwide decreased from 53.2% to 52.7%.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide increased from 23.8% to 28.8%.
- Across the 11 months ending August 2026, Craigslist’s estimated Share of Search among classified ad platforms worldwide decreased from 16% to 13%.
- Across the 11 months ending August 2026, Gumtree’s estimated Share of Search among classified ad platforms worldwide decreased from 4.8% to 3.9%.
- Across the 11 months ending August 2026, OLX’s estimated Share of Search among classified ad platforms worldwide peaked at 55.3% in December 2025 and was lowest at 47.7% in June 2026.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide peaked at 31.8% in June 2026 and was lowest at 23.8% in October 2025.
- Across the 11 months ending August 2026, Craigslist’s estimated Share of Search among classified ad platforms worldwide peaked at 16% in October 2025 and was lowest at 13% in July 2026.
- Across the 11 months ending August 2026, Gumtree’s estimated Share of Search among classified ad platforms worldwide peaked at 4.9% in November 2025 and was lowest at 3.9% in July 2026.
- Across the 11 months ending August 2026, Kijiji held steady: its estimated Share of Search among classified ad platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OLX vs Facebook Marketplace: compare search popularity](/demand/global-en/compare/facebook-marketplace-vs-olx): 52.7% against 28.8% Share of Search.
- [OLX vs Craigslist: compare search popularity](/demand/global-en/compare/craigslist-vs-olx): 52.7% against 13% Share of Search.
- [OLX vs Gumtree: compare search popularity](/demand/global-en/compare/gumtree-vs-olx): 52.7% against 3.9% Share of Search.
- [Facebook Marketplace vs Craigslist: compare search popularity](/demand/global-en/compare/craigslist-vs-facebook-marketplace): 28.8% against 13% Share of Search.
- [Facebook Marketplace vs Gumtree: compare search popularity](/demand/global-en/compare/facebook-marketplace-vs-gumtree): 28.8% against 3.9% Share of Search.
- [Craigslist vs Gumtree: compare search popularity](/demand/global-en/compare/craigslist-vs-gumtree): 13% against 3.9% Share of Search.

## How did search popularity change for classified ad platforms worldwide in August 2026?

- Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.
- Estimated monthly branded searches for Gumtree worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.
- Estimated monthly branded searches for Craigslist worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
- Estimated monthly branded searches for Kijiji worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OLX | 52.7% | 30.4M | 0.0% | OLX |
| 2 | Facebook Marketplace | 28.8% | 16.6M | 0.0% | Facebook Marketplace |
| 3 | Craigslist | 13% | 7.5M | 0.0% | Craigslist |
| 4 | Gumtree | 3.9% | 2.2M | 0.0% | Gumtree |
| 5 | Kijiji | 1.7% | 1M | 0.0% | Kijiji |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OLX | 30.4M | 53.2% | 1 |
| Oct 2025 | Facebook Marketplace | 13.6M | 23.8% | 2 |
| Oct 2025 | Craigslist | 9.1M | 16% | 3 |
| Oct 2025 | Gumtree | 2.7M | 4.8% | 4 |
| Oct 2025 | Kijiji | 1.2M | 2.1% | 5 |
| Nov 2025 | OLX | 30.4M | 54.8% | 1 |
| Nov 2025 | Facebook Marketplace | 13.6M | 24.5% | 2 |
| Nov 2025 | Craigslist | 7.5M | 13.5% | 3 |
| Nov 2025 | Gumtree | 2.7M | 4.9% | 4 |
| Nov 2025 | Kijiji | 1.2M | 2.2% | 5 |
| Dec 2025 | OLX | 30.4M | 55.3% | 1 |
| Dec 2025 | Facebook Marketplace | 13.6M | 24.8% | 2 |
| Dec 2025 | Craigslist | 7.5M | 13.6% | 3 |
| Dec 2025 | Gumtree | 2.2M | 4.1% | 4 |
| Dec 2025 | Kijiji | 1.2M | 2.2% | 5 |
| Jan 2026 | OLX | 30.4M | 50.6% | 1 |
| Jan 2026 | Facebook Marketplace | 16.6M | 27.6% | 2 |
| Jan 2026 | Craigslist | 9.1M | 15.2% | 3 |
| Jan 2026 | Gumtree | 2.7M | 4.6% | 4 |
| Jan 2026 | Kijiji | 1.2M | 2% | 5 |
| Feb 2026 | OLX | 24.9M | 50.6% | 1 |
| Feb 2026 | Facebook Marketplace | 13.6M | 27.6% | 2 |
| Feb 2026 | Craigslist | 7.5M | 15.2% | 3 |
| Feb 2026 | Gumtree | 2.2M | 4.6% | 4 |
| Feb 2026 | Kijiji | 1M | 2% | 5 |
| Mar 2026 | OLX | 30.4M | 50.6% | 1 |
| Mar 2026 | Facebook Marketplace | 16.6M | 27.6% | 2 |
| Mar 2026 | Craigslist | 9.1M | 15.2% | 3 |
| Mar 2026 | Gumtree | 2.7M | 4.6% | 4 |
| Mar 2026 | Kijiji | 1.2M | 2% | 5 |
| Apr 2026 | OLX | 30.4M | 50.6% | 1 |
| Apr 2026 | Facebook Marketplace | 16.6M | 27.6% | 2 |
| Apr 2026 | Craigslist | 9.1M | 15.2% | 3 |
| Apr 2026 | Gumtree | 2.7M | 4.6% | 4 |
| Apr 2026 | Kijiji | 1.2M | 2% | 5 |
| May 2026 | OLX | 30.4M | 50.6% | 1 |
| May 2026 | Facebook Marketplace | 16.6M | 27.6% | 2 |
| May 2026 | Craigslist | 9.1M | 15.2% | 3 |
| May 2026 | Gumtree | 2.7M | 4.6% | 4 |
| May 2026 | Kijiji | 1.2M | 2% | 5 |
| Jun 2026 | OLX | 24.9M | 47.7% | 1 |
| Jun 2026 | Facebook Marketplace | 16.6M | 31.8% | 2 |
| Jun 2026 | Craigslist | 7.5M | 14.3% | 3 |
| Jun 2026 | Gumtree | 2.2M | 4.3% | 4 |
| Jun 2026 | Kijiji | 1M | 1.9% | 5 |
| Jul 2026 | OLX | 30.4M | 52.7% | 1 |
| Jul 2026 | Facebook Marketplace | 16.6M | 28.8% | 2 |
| Jul 2026 | Craigslist | 7.5M | 13% | 3 |
| Jul 2026 | Gumtree | 2.2M | 3.9% | 4 |
| Jul 2026 | Kijiji | 1M | 1.7% | 5 |
| Aug 2026 | OLX | 30.4M | 52.7% | 1 |
| Aug 2026 | Facebook Marketplace | 16.6M | 28.8% | 2 |
| Aug 2026 | Craigslist | 7.5M | 13% | 3 |
| Aug 2026 | Gumtree | 2.2M | 3.9% | 4 |
| Aug 2026 | Kijiji | 1M | 1.7% | 5 |
| Sep 2026 | Craigslist | — | — | — |
| Sep 2026 | Facebook Marketplace | — | — | — |
| Sep 2026 | Gumtree | — | — | — |
| Sep 2026 | Kijiji | — | — | — |
| Sep 2026 | OLX | — | — | — |

## What is being compared

- **Craigslist**: Measured on the search term “craigslist”.
- **Facebook Marketplace**: Measured on the search term “facebook marketplace”.
- **Gumtree**: Measured on the search term “gumtree”.
- **Kijiji**: Measured on the search term “kijiji”.
- **OLX**: Measured on the search term “olx”.

- [Craigslist](/demand/global-en/brands/craigslist)
- [Facebook Marketplace](/demand/global-en/brands/facebook-marketplace)
- [Gumtree](/demand/global-en/brands/gumtree)
- [Kijiji](/demand/global-en/brands/kijiji)
- [OLX](/demand/global-en/brands/olx)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among classified ad platforms worldwide?

In August 2026, OLX was the most searched among classified ad platforms worldwide, with an estimated 30.4M branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Classified ad platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/classified-ad-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/classified-ad-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.