--- title: "Citation and reference tools: Which are searched most?" description: "Compare the citation and reference tools teams use. Share of Search among Mendeley, MyBib, Scribbr, Citation Machine, EndNote and Zotero, the citation and reference tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/citation-tools" publisher: "Brandwave" --- # Citation and reference tools: Which are searched most? Compare the citation and reference tools teams use. Share of Search among Mendeley, MyBib, Scribbr, Citation Machine, EndNote and Zotero, the citation and reference tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Citation and reference tools - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Mendeley, 27% ## Which brand is most popular in search among citation and reference tools worldwide? - Mendeley and MyBib share the highest estimated Share of Search among citation and reference tools worldwide, at 27% in September 2026. - Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among citation and reference tools worldwide increased from 22.4% to 27%. - Across the 12 months ending September 2026, MyBib’s estimated Share of Search among citation and reference tools worldwide increased from 22.4% to 27%. - Across the 12 months ending September 2026, Scribbr’s estimated Share of Search among citation and reference tools worldwide decreased from 27.2% to 22.1%. - Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide decreased from 22.4% to 18%. - Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among citation and reference tools worldwide peaked at 29.9% in August 2026 and was lowest at 17.2% in February 2026. - Across the 12 months ending September 2026, MyBib’s estimated Share of Search among citation and reference tools worldwide peaked at 27.3% in April 2026 and was lowest at 18.7% in July 2026. - Across the 12 months ending September 2026, Scribbr’s estimated Share of Search among citation and reference tools worldwide peaked at 29.7% in January 2026 and was lowest at 22.1% in September 2026. - Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide peaked at 25.8% in February 2026 and was lowest at 13.3% in August 2026. - Across the 12 months ending September 2026, EndNote’s estimated Share of Search among citation and reference tools worldwide peaked at 7.3% in August 2026 and was lowest at 4.8% in November 2025. - Across the 12 months ending September 2026, Mendeley rose from 3rd to 1st among citation and reference tools worldwide. - Across the 12 months ending September 2026, MyBib rose from 4th to 2nd among citation and reference tools worldwide. - Across the 12 months ending September 2026, Scribbr fell from 1st to 3rd among citation and reference tools worldwide. - Across the 12 months ending September 2026, Citation Machine fell from 2nd to 4th among citation and reference tools worldwide. - Across the 12 months ending September 2026, EndNote and Zotero held steady: their estimated Share of Search among citation and reference tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Mendeley vs MyBib: compare search popularity](/demand/global-en/compare/mendeley-vs-mybib): 27% Share of Search each. - [Mendeley vs Scribbr: compare search popularity](/demand/global-en/compare/mendeley-vs-scribbr): 27% against 22.1% Share of Search. - [Mendeley vs Citation Machine: compare search popularity](/demand/global-en/compare/citation-machine-vs-mendeley): 27% against 18% Share of Search. - [Mendeley vs EndNote: compare search popularity](/demand/global-en/compare/endnote-vs-mendeley): 27% against 5.4% Share of Search. - [MyBib vs Scribbr: compare search popularity](/demand/global-en/compare/mybib-vs-scribbr): 27% against 22.1% Share of Search. - [MyBib vs Citation Machine: compare search popularity](/demand/global-en/compare/citation-machine-vs-mybib): 27% against 18% Share of Search. - [MyBib vs EndNote: compare search popularity](/demand/global-en/compare/endnote-vs-mybib): 27% against 5.4% Share of Search. - [Scribbr vs Citation Machine: compare search popularity](/demand/global-en/compare/citation-machine-vs-scribbr): 22.1% against 18% Share of Search. - [Scribbr vs EndNote: compare search popularity](/demand/global-en/compare/endnote-vs-scribbr): 22.1% against 5.4% Share of Search. - [Citation Machine vs EndNote: compare search popularity](/demand/global-en/compare/citation-machine-vs-endnote): 18% against 5.4% Share of Search. ## How did search popularity change for citation and reference tools worldwide in September 2026? - In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%. - In September 2026, MyBib gained estimated Share of Search among citation and reference tools worldwide, from 24.4% to 27%. - In September 2026, Mendeley lost estimated Share of Search among citation and reference tools worldwide, from 29.9% to 27%. - In September 2026, Scribbr lost estimated Share of Search among citation and reference tools worldwide, from 24.4% to 22.1%. - In September 2026, EndNote lost estimated Share of Search among citation and reference tools worldwide, from 7.3% to 5.4%. - Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mendeley | 27% | 673K | +49.6% | Mendeley | | 2 | MyBib | 27% | 673K | +82.9% | MyBib | | 3 | Scribbr | 22.1% | 550K | +49.5% | Scribbr | | 4 | Citation Machine | 18% | 450K | +123.9% | Citation Machine | | 5 | EndNote | 5.4% | 135K | +22.7% | EndNote | | 6 | Zotero | 0.49% | 12.1K | +22.2% | Zotero | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Scribbr | 1M | 27.2% | 1 | | Oct 2025 | Citation Machine | 823K | 22.4% | 2 | | Oct 2025 | Mendeley | 823K | 22.4% | 3 | | Oct 2025 | MyBib | 823K | 22.4% | 4 | | Oct 2025 | EndNote | 201K | 5.5% | 5 | | Oct 2025 | Zotero | 6.6K | 0.18% | 6 | | Nov 2025 | Citation Machine | 823K | 23.8% | 1 | | Nov 2025 | Mendeley | 823K | 23.8% | 2 | | Nov 2025 | MyBib | 823K | 23.8% | 3 | | Nov 2025 | Scribbr | 823K | 23.8% | 4 | | Nov 2025 | EndNote | 165K | 4.8% | 5 | | Nov 2025 | Zotero | 5.4K | 0.16% | 6 | | Dec 2025 | Scribbr | 673K | 27.3% | 1 | | Dec 2025 | Citation Machine | 550K | 22.3% | 2 | | Dec 2025 | Mendeley | 550K | 22.3% | 3 | | Dec 2025 | MyBib | 550K | 22.3% | 4 | | Dec 2025 | EndNote | 135K | 5.5% | 5 | | Dec 2025 | Zotero | 4.4K | 0.18% | 6 | | Jan 2026 | Scribbr | 673K | 29.7% | 1 | | Jan 2026 | MyBib | 550K | 24.3% | 2 | | Jan 2026 | Citation Machine | 450K | 19.9% | 3 | | Jan 2026 | Mendeley | 450K | 19.9% | 4 | | Jan 2026 | EndNote | 135K | 6% | 5 | | Jan 2026 | Zotero | 5.4K | 0.24% | 6 | | Feb 2026 | Citation Machine | 673K | 25.8% | 1 | | Feb 2026 | MyBib | 673K | 25.8% | 2 | | Feb 2026 | Scribbr | 673K | 25.8% | 3 | | Feb 2026 | Mendeley | 450K | 17.2% | 4 | | Feb 2026 | EndNote | 135K | 5.2% | 5 | | Feb 2026 | Zotero | 6.6K | 0.25% | 6 | | Mar 2026 | MyBib | 823K | 26.7% | 1 | | Mar 2026 | Scribbr | 823K | 26.7% | 2 | | Mar 2026 | Citation Machine | 673K | 21.9% | 3 | | Mar 2026 | Mendeley | 550K | 17.9% | 4 | | Mar 2026 | EndNote | 201K | 6.5% | 5 | | Mar 2026 | Zotero | 8.1K | 0.26% | 6 | | Apr 2026 | MyBib | 823K | 27.3% | 1 | | Apr 2026 | Citation Machine | 673K | 22.3% | 2 | | Apr 2026 | Mendeley | 673K | 22.3% | 3 | | Apr 2026 | Scribbr | 673K | 22.3% | 4 | | Apr 2026 | EndNote | 165K | 5.5% | 5 | | Apr 2026 | Zotero | 8.1K | 0.27% | 6 | | May 2026 | MyBib | 673K | 27% | 1 | | May 2026 | Scribbr | 673K | 27% | 2 | | May 2026 | Mendeley | 550K | 22.1% | 3 | | May 2026 | Citation Machine | 450K | 18.1% | 4 | | May 2026 | EndNote | 135K | 5.4% | 5 | | May 2026 | Zotero | 8.1K | 0.33% | 6 | | Jun 2026 | Mendeley | 450K | 26.7% | 1 | | Jun 2026 | Scribbr | 450K | 26.7% | 2 | | Jun 2026 | MyBib | 368K | 21.8% | 3 | | Jun 2026 | Citation Machine | 301K | 17.9% | 4 | | Jun 2026 | EndNote | 110K | 6.5% | 5 | | Jun 2026 | Zotero | 6.6K | 0.39% | 6 | | Jul 2026 | Mendeley | 368K | 27.9% | 1 | | Jul 2026 | Citation Machine | 301K | 22.8% | 2 | | Jul 2026 | Scribbr | 301K | 22.8% | 3 | | Jul 2026 | MyBib | 246K | 18.7% | 4 | | Jul 2026 | EndNote | 90.5K | 6.9% | 5 | | Jul 2026 | Zotero | 12.1K | 0.92% | 6 | | Aug 2026 | Mendeley | 450K | 29.9% | 1 | | Aug 2026 | MyBib | 368K | 24.4% | 2 | | Aug 2026 | Scribbr | 368K | 24.4% | 3 | | Aug 2026 | Citation Machine | 201K | 13.3% | 4 | | Aug 2026 | EndNote | 110K | 7.3% | 5 | | Aug 2026 | Zotero | 9.9K | 0.66% | 6 | | Sep 2026 | Mendeley | 673K | 27% | 1 | | Sep 2026 | MyBib | 673K | 27% | 2 | | Sep 2026 | Scribbr | 550K | 22.1% | 3 | | Sep 2026 | Citation Machine | 450K | 18% | 4 | | Sep 2026 | EndNote | 135K | 5.4% | 5 | | Sep 2026 | Zotero | 12.1K | 0.49% | 6 | ## What is being compared - **Citation Machine**: Measured on the search term “citation machine”. - **EndNote**: Measured on the search term “endnote”. - **Mendeley**: Measured on the search term “mendeley”. - **MyBib**: Measured on the search term “mybib”. - **Scribbr**: Measured on the search term “scribbr”. - **Zotero**: Measured on the search term “reference manager zotero”. - [Citation Machine](/demand/global-en/brands/citation-machine) - [EndNote](/demand/global-en/brands/endnote) - [Mendeley](/demand/global-en/brands/mendeley) - [MyBib](/demand/global-en/brands/mybib) - [Scribbr](/demand/global-en/brands/scribbr) - [Zotero](/demand/global-en/brands/zotero) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among citation and reference tools worldwide? Mendeley and MyBib share the highest estimated Share of Search among citation and reference tools worldwide, at 27% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Citation and reference tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/citation-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/citation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.