--- title: "Festool vs Makita: Which is searched more?" description: "Is Festool or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Circular saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/circular-saw-brands/compare/festool-vs-makita" publisher: "Brandwave" --- # Festool vs Makita: Which is searched more? Is Festool or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Circular saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Festool and Makita - **Competitive set**: Circular saw brands - **Market**: Global - **Month measured**: Sep 2026 - **Festool Share of Search**: 6.2% - **Makita Share of Search**: 25.3% ## Is Festool or Makita more popular in search? - In September 2026, Makita had more branded searches than Festool among circular saw brands worldwide. Makita had about 1 million branded searches, while Festool had 246,000. Makita made up 25.3% of all circular saw brand searches we track, and Festool accounted for 6.2%. - Makita was ahead of Festool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Festool’s share of searches among circular saw brands worldwide held steady at 6.2%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Makita’s share of searches among circular saw brands worldwide moved from 28.9% to 25.3%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top circular saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Festool in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Skil | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about circular saw brands - Asked ChatGPT "Which circular saw brand should I buy?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Skil - Asked ChatGPT "What are the best circular saw brands?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Bosch, 5. Skil - Asked ChatGPT "What's the best circular saw brand for a home workshop?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Skil, 5. Festool - Searched Google, AI Overview "best circular saw": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Skil - Searched Google, AI Overview "cordless circular saw": 1. Milwaukee, 2. DeWalt, 3. Skil, 4. Makita Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for circular saw brands worldwide in September 2026? - In September 2026, Festool overtook Bosch to rank 4th among circular saw brands worldwide, with 6.2% of the searches. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. ## Month by month | Month | Festool estimated searches | Festool Share of Search | Festool rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.2% | 4 | 1.4M | 28.9% | 2 | | Nov 2025 | 301K | 6% | 4 | 1.4M | 28.6% | 2 | | Dec 2025 | 246K | 5.2% | 4 | 1.2M | 25.2% | 2 | | Jan 2026 | 246K | 6.3% | 4 | 983K | 25% | 2 | | Feb 2026 | 246K | 6.3% | 4 | 963K | 24.8% | 2 | | Mar 2026 | 301K | 7.2% | 4 | 1.2M | 27.8% | 2 | | Apr 2026 | 246K | 6.3% | 4 | 983K | 25% | 2 | | May 2026 | 246K | 6.2% | 4 | 994K | 25.2% | 2 | | Jun 2026 | 246K | 6.2% | 4 | 994K | 25.2% | 2 | | Jul 2026 | 201K | 5.6% | 4 | 813K | 22.6% | 2 | | Aug 2026 | 201K | 5.1% | 5 | 994K | 25.2% | 2 | | Sep 2026 | 246K | 6.2% | 4 | 1M | 25.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Festool**: Measured on the search term “festool”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Festool profile](/demand/global-en/brands/festool) - [Makita profile](/demand/global-en/brands/makita) - [All circular saw brands worldwide](/demand/global-en/categories/circular-saw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Festool or Makita more popular in search? In September 2026, Makita had more branded searches than Festool among circular saw brands worldwide. Makita had about 1 million branded searches, while Festool had 246,000. Makita made up 25.3% of all circular saw brand searches we track, and Festool accounted for 6.2%. ## Cite this page Brandwave. "Festool vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/circular-saw-brands/compare/festool-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/circular-saw-brands/compare/festool-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.