--- title: "Cider brands: Which are searched most?" description: "Compare the cider brands people buy. Share of Search among Somersby, Strongbow, Kopparberg, Rekorderlig and Bulmers, the cider brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cider-brands" publisher: "Brandwave" --- # Cider brands: Which are searched most? Compare the cider brands people buy. Share of Search among Somersby, Strongbow, Kopparberg, Rekorderlig and Bulmers, the cider brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cider brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Somersby, 41.4% ## Which brand is most popular in search among cider brands worldwide? - In September 2026, Somersby was the most searched among cider brands worldwide, with an estimated 135K branded searches and 41.4% estimated Share of Search within this set. - Strongbow is in 2nd place, 13.6 percentage points behind at 27.7% Share of Search. - Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide increased from 40.3% to 41.4%. - Across the 12 months ending September 2026, Strongbow’s estimated Share of Search among cider brands worldwide increased from 27% to 27.7%. - Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide decreased from 8.1% to 5.5%. - Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide peaked at 46.7% in June 2026 and was lowest at 37.1% in December 2025. - Across the 12 months ending September 2026, Strongbow’s estimated Share of Search among cider brands worldwide peaked at 32% in January 2026 and was lowest at 24.6% in July 2026. - Across the 12 months ending September 2026, Kopparberg’s estimated Share of Search among cider brands worldwide peaked at 16.6% in December 2025 and was lowest at 13.9% in November 2025. - Across the 12 months ending September 2026, Rekorderlig’s estimated Share of Search among cider brands worldwide peaked at 11.3% in November 2025 and was lowest at 8.4% in February 2026. - Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide peaked at 8.1% in October 2025 and was lowest at 4.2% in June 2026. - Across the 12 months ending September 2026, Kopparberg and Rekorderlig held steady: their estimated Share of Search among cider brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Somersby vs Strongbow: compare search popularity](/demand/global-en/compare/somersby-vs-strongbow): 41.4% against 27.7% Share of Search. - [Somersby vs Kopparberg: compare search popularity](/demand/global-en/compare/kopparberg-vs-somersby): 41.4% against 15.2% Share of Search. - [Somersby vs Rekorderlig: compare search popularity](/demand/global-en/compare/rekorderlig-vs-somersby): 41.4% against 10.1% Share of Search. - [Somersby vs Bulmers: compare search popularity](/demand/global-en/compare/bulmers-cider-vs-somersby): 41.4% against 5.5% Share of Search. - [Strongbow vs Kopparberg: compare search popularity](/demand/global-en/compare/kopparberg-vs-strongbow): 27.7% against 15.2% Share of Search. - [Strongbow vs Rekorderlig: compare search popularity](/demand/global-en/compare/rekorderlig-vs-strongbow): 27.7% against 10.1% Share of Search. - [Strongbow vs Bulmers: compare search popularity](/demand/global-en/compare/bulmers-cider-vs-strongbow): 27.7% against 5.5% Share of Search. - [Kopparberg vs Rekorderlig: compare search popularity](/demand/global-en/compare/kopparberg-vs-rekorderlig): 15.2% against 10.1% Share of Search. - [Kopparberg vs Bulmers: compare search popularity](/demand/global-en/compare/bulmers-cider-vs-kopparberg): 15.2% against 5.5% Share of Search. - [Rekorderlig vs Bulmers: compare search popularity](/demand/global-en/compare/bulmers-cider-vs-rekorderlig): 10.1% against 5.5% Share of Search. ## How did search popularity change for cider brands worldwide in September 2026? - In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%. - In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%. - In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%. - In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%. - Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Somersby | 41.4% | 135K | -32.8% | Somersby | | 2 | Strongbow | 27.7% | 90.5K | -17.7% | Strongbow | | 3 | Kopparberg | 15.2% | 49.5K | -18.2% | Kopparberg | | 4 | Rekorderlig | 10.1% | 33.1K | -18.3% | DB Breweries | | 5 | Bulmers | 5.5% | 18.1K | -18.5% | Bulmers | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Somersby | 135K | 40.3% | 1 | | Oct 2025 | Strongbow | 90.5K | 27% | 2 | | Oct 2025 | Kopparberg | 49.5K | 14.8% | 3 | | Oct 2025 | Rekorderlig | 33.1K | 9.9% | 4 | | Oct 2025 | Bulmers | 27.1K | 8.1% | 5 | | Nov 2025 | Somersby | 110K | 37.6% | 1 | | Nov 2025 | Strongbow | 90.5K | 31% | 2 | | Nov 2025 | Kopparberg | 40.5K | 13.9% | 3 | | Nov 2025 | Rekorderlig | 33.1K | 11.3% | 4 | | Nov 2025 | Bulmers | 18.1K | 6.2% | 5 | | Dec 2025 | Somersby | 135K | 37.1% | 1 | | Dec 2025 | Strongbow | 110K | 30.2% | 2 | | Dec 2025 | Kopparberg | 60.5K | 16.6% | 3 | | Dec 2025 | Rekorderlig | 40.5K | 11.1% | 4 | | Dec 2025 | Bulmers | 18.1K | 5% | 5 | | Jan 2026 | Somersby | 110K | 38.9% | 1 | | Jan 2026 | Strongbow | 90.5K | 32% | 2 | | Jan 2026 | Kopparberg | 40.5K | 14.3% | 3 | | Jan 2026 | Rekorderlig | 27.1K | 9.6% | 4 | | Jan 2026 | Bulmers | 14.8K | 5.2% | 5 | | Feb 2026 | Somersby | 110K | 41.5% | 1 | | Feb 2026 | Strongbow | 74K | 27.9% | 2 | | Feb 2026 | Kopparberg | 40.5K | 15.3% | 3 | | Feb 2026 | Rekorderlig | 22.2K | 8.4% | 4 | | Feb 2026 | Bulmers | 18.1K | 6.8% | 5 | | Mar 2026 | Somersby | 135K | 42.2% | 1 | | Mar 2026 | Strongbow | 90.5K | 28.3% | 2 | | Mar 2026 | Kopparberg | 49.5K | 15.5% | 3 | | Mar 2026 | Rekorderlig | 27.1K | 8.5% | 4 | | Mar 2026 | Bulmers | 18.1K | 5.7% | 5 | | Apr 2026 | Somersby | 165K | 46.3% | 1 | | Apr 2026 | Strongbow | 90.5K | 25.4% | 2 | | Apr 2026 | Kopparberg | 49.5K | 13.9% | 3 | | Apr 2026 | Rekorderlig | 33.1K | 9.3% | 4 | | Apr 2026 | Bulmers | 18.1K | 5.1% | 5 | | May 2026 | Somersby | 201K | 46.3% | 1 | | May 2026 | Strongbow | 110K | 25.3% | 2 | | May 2026 | Kopparberg | 60.5K | 13.9% | 3 | | May 2026 | Rekorderlig | 40.5K | 9.3% | 4 | | May 2026 | Bulmers | 22.2K | 5.1% | 5 | | Jun 2026 | Somersby | 201K | 46.7% | 1 | | Jun 2026 | Strongbow | 110K | 25.6% | 2 | | Jun 2026 | Kopparberg | 60.5K | 14.1% | 3 | | Jun 2026 | Rekorderlig | 40.5K | 9.4% | 4 | | Jun 2026 | Bulmers | 18.1K | 4.2% | 5 | | Jul 2026 | Somersby | 201K | 44.9% | 1 | | Jul 2026 | Strongbow | 110K | 24.6% | 2 | | Jul 2026 | Kopparberg | 74K | 16.5% | 3 | | Jul 2026 | Rekorderlig | 40.5K | 9% | 4 | | Jul 2026 | Bulmers | 22.2K | 5% | 5 | | Aug 2026 | Somersby | 201K | 46.3% | 1 | | Aug 2026 | Strongbow | 110K | 25.3% | 2 | | Aug 2026 | Kopparberg | 60.5K | 13.9% | 3 | | Aug 2026 | Rekorderlig | 40.5K | 9.3% | 4 | | Aug 2026 | Bulmers | 22.2K | 5.1% | 5 | | Sep 2026 | Somersby | 135K | 41.4% | 1 | | Sep 2026 | Strongbow | 90.5K | 27.7% | 2 | | Sep 2026 | Kopparberg | 49.5K | 15.2% | 3 | | Sep 2026 | Rekorderlig | 33.1K | 10.1% | 4 | | Sep 2026 | Bulmers | 18.1K | 5.5% | 5 | ## What is being compared - **Bulmers**: Measured on the search term “bulmers”. - **Kopparberg**: Measured on the search term “kopparberg”. - **Rekorderlig**: Measured on the search term “rekorderlig”. - **Somersby**: Measured on the search term “somersby”. - **Strongbow**: Measured on the search term “strongbow”. - [Bulmers](/demand/global-en/brands/bulmers-cider) - [Kopparberg](/demand/global-en/brands/kopparberg) - [Rekorderlig](/demand/global-en/brands/rekorderlig) - [Somersby](/demand/global-en/brands/somersby) - [Strongbow](/demand/global-en/brands/strongbow) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cider brands worldwide? In September 2026, Somersby was the most searched among cider brands worldwide, with an estimated 135K branded searches and 41.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cider brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cider-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cider-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.