--- title: "Jacobs vs Makita: Which is searched more?" description: "Is Jacobs or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chuck key brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chuck-key-brands/compare/jacobs-chuck-vs-makita" publisher: "Brandwave" --- # Jacobs vs Makita: Which is searched more? Is Jacobs or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chuck key brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jacobs and Makita - **Competitive set**: Chuck key brands - **Market**: Global - **Month measured**: Sep 2026 - **Jacobs Share of Search**: 0.15% - **Makita Share of Search**: 52.8% ## Is Jacobs or Makita more popular in search? - In September 2026, Makita had more branded searches than Jacobs among chuck key brands worldwide. Makita had about 1 million branded searches, while Jacobs had 2,900. Makita made up 52.8% of all chuck key brand searches we track, and Jacobs accounted for 0.15%. - Makita was ahead of Jacobs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands worldwide moved from 60.4% to 52.8%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top chuck key brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jacobs was listed before Makita in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jacobs | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Röhm | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Makita | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chuck key brands - Asked ChatGPT "Which chuck key brand should I buy?": 1. Jacobs, 2. Röhm - Asked ChatGPT "What are the best chuck key brands?": 1. Jacobs, 2. Röhm, 3. DeWalt - Asked ChatGPT "What's the best chuck key brand for drill maintenance?": 1. Jacobs, 2. Röhm - Searched Google, AI Overview "drill chuck key": 1. Jacobs, 2. DeWalt, 3. Makita - Searched Google, AI Overview "universal chuck key": named none of the brands we track Not named in any answer: Black+Decker and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chuck key brands worldwide in September 2026? - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. ## Month by month | Month | Jacobs estimated searches | Jacobs Share of Search | Jacobs rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.12% | 4 | 1.4M | 60.4% | 1 | | Nov 2025 | 2.9K | 0.11% | 4 | 1.4M | 56.6% | 1 | | Dec 2025 | 2.9K | 0.13% | 4 | 1.2M | 52.5% | 1 | | Jan 2026 | 2.9K | 0.15% | 4 | 983K | 52.3% | 1 | | Feb 2026 | 2.9K | 0.16% | 4 | 963K | 52.3% | 1 | | Mar 2026 | 3.6K | 0.18% | 4 | 1.2M | 56.4% | 1 | | Apr 2026 | 2.9K | 0.15% | 4 | 983K | 52.3% | 1 | | May 2026 | 2.9K | 0.15% | 4 | 994K | 51.2% | 1 | | Jun 2026 | 2.4K | 0.13% | 4 | 994K | 51.9% | 1 | | Jul 2026 | 2.4K | 0.15% | 4 | 813K | 51.2% | 1 | | Aug 2026 | 2.9K | 0.15% | 4 | 994K | 52.6% | 1 | | Sep 2026 | 2.9K | 0.15% | 4 | 1M | 52.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Jacobs’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jacobs**: Measured on the search term “jacobs chuck”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Jacobs profile](/demand/global-en/brands/jacobs-chuck) - [Makita profile](/demand/global-en/brands/makita) - [All chuck key brands worldwide](/demand/global-en/categories/chuck-key-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jacobs or Makita more popular in search? In September 2026, Makita had more branded searches than Jacobs among chuck key brands worldwide. Makita had about 1 million branded searches, while Jacobs had 2,900. Makita made up 52.8% of all chuck key brand searches we track, and Jacobs accounted for 0.15%. ## Cite this page Brandwave. "Jacobs vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chuck-key-brands/compare/jacobs-chuck-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chuck-key-brands/compare/jacobs-chuck-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.