--- title: "Hershey's vs Lindt: Which is searched more?" description: "Is Hershey's or Lindt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chocolate-spreads/compare/hersheys-vs-lindt" publisher: "Brandwave" --- # Hershey's vs Lindt: Which is searched more? Is Hershey's or Lindt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hershey's and Lindt - **Competitive set**: Chocolate spreads - **Market**: Global - **Month measured**: Sep 2026 - **Hershey's Share of Search**: 17.5% - **Lindt Share of Search**: 21.4% ## Is Hershey's or Lindt more popular in search? - In September 2026, Lindt had more branded searches than Hershey's among chocolate spreads worldwide. Lindt had about 550,000 branded searches, while Hershey's had 451,000. Lindt made up 21.4% of all chocolate spread searches we track, and Hershey's accounted for 17.5%. - Lindt was ahead of Hershey's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate spreads worldwide moved from 18.2% to 17.5%, and its estimated monthly branded searches moved from 551K to 451K. - Across the 12 months ending September 2026, Lindt’s share of searches among chocolate spreads worldwide moved from 27.2% to 21.4%, and its estimated monthly branded searches moved from 823K to 550K. ## Top chocolate spreads in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hershey's nor Lindt showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutella | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bonne Maman | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rigoni di Asiago | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lindt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hershey's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate spreads - Asked ChatGPT "Which chocolate spread brand should I buy?": 1. Bonne Maman, 2. Nutella, 3. Rigoni di Asiago - Asked ChatGPT "What are the best chocolate spread brands?": 1. Nutella, 2. Bonne Maman, 3. Rigoni di Asiago - Asked ChatGPT "What's the best chocolate spread brand for toast and sandwiches?": 1. Nutella, 2. Bonne Maman, 3. Rigoni di Asiago - Searched Google, AI Overview "healthy chocolate spread": named none of the brands we track - Searched Google, AI Overview "chocolate hazelnut spread": 1. Nutella, 2. Bonne Maman Not named in any answer: Lindt, Hershey's and Cadbury. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chocolate spreads worldwide in September 2026? - In September 2026, Lindt gained share of searches among chocolate spreads worldwide, from 20.2% to 21.4%. - In September 2026, Hershey's gained share of searches among chocolate spreads worldwide, from 16.6% to 17.5%. ## Month by month | Month | Hershey's estimated searches | Hershey's Share of Search | Hershey's rank | Lindt estimated searches | Lindt Share of Search | Lindt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 551K | 18.2% | 3 | 823K | 27.2% | 2 | | Nov 2025 | 451K | 12.1% | 4 | 1.2M | 32.7% | 1 | | Dec 2025 | 451K | 13.4% | 3 | 1.5M | 44.5% | 1 | | Jan 2026 | 451K | 17.1% | 3 | 823K | 31.2% | 2 | | Feb 2026 | 451K | 14.8% | 3 | 673K | 22% | 2 | | Mar 2026 | 451K | 13.2% | 3 | 1.2M | 35.8% | 1 | | Apr 2026 | 451K | 14.6% | 3 | 1M | 32.4% | 2 | | May 2026 | 451K | 17.5% | 3 | 550K | 21.4% | 2 | | Jun 2026 | 451K | 17.1% | 3 | 550K | 20.9% | 2 | | Jul 2026 | 369K | 16.2% | 3 | 550K | 24.2% | 2 | | Aug 2026 | 451K | 16.6% | 3 | 550K | 20.2% | 2 | | Sep 2026 | 451K | 17.5% | 3 | 550K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hershey's’ and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hershey's**: Measured on the search terms “hershey s” and “hershey's”, summed into one figure. - **Lindt**: Measured on the search term “lindt”. - [Hershey's profile](/demand/global-en/brands/hersheys) - [Lindt profile](/demand/global-en/brands/lindt) - [All chocolate spreads worldwide](/demand/global-en/categories/chocolate-spreads): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hershey's or Lindt more popular in search? In September 2026, Lindt had more branded searches than Hershey's among chocolate spreads worldwide. Lindt had about 550,000 branded searches, while Hershey's had 451,000. Lindt made up 21.4% of all chocolate spread searches we track, and Hershey's accounted for 17.5%. ## Cite this page Brandwave. "Hershey's vs Lindt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chocolate-spreads/compare/hersheys-vs-lindt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chocolate-spreads/compare/hersheys-vs-lindt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.