---
title: "Chocolate spreads: Which are searched most?"
description: "Compare the chocolate spreads people search for. Share of Search among Nutella, Lindt, Jimmy's, Hershey's, Cadbury and Rigoni di Asiago, the chocolate spreads Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chocolate-spreads"
publisher: "Brandwave"
---

# Chocolate spreads: Which are searched most?

Compare the chocolate spreads people search for. Share of Search among Nutella, Lindt, Jimmy's, Hershey's, Cadbury and Rigoni di Asiago, the chocolate spreads Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chocolate spreads
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nutella, 38.9%

## Which brand is most popular in search among chocolate spreads worldwide?

- In August 2026, Nutella was the most searched among chocolate spreads worldwide, with an estimated 1.2M branded searches and 38.9% estimated Share of Search within this set.
- Lindt is in 2nd place, 21.4 percentage points behind at 17.6% Share of Search.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide increased from 35.6% to 38.9%.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide decreased from 24% to 17.6%.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide increased from 13.2% to 14.4%.
- Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide decreased from 16.1% to 14.4%.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide increased from 10.7% to 14.4%.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide peaked at 43.4% in February 2026 and was lowest at 25.8% in December 2025.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide peaked at 38.6% in December 2025 and was lowest at 17.6% in August 2026.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide peaked at 17.6% in January 2026 and was lowest at 11.9% in March 2026.
- Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide peaked at 16.1% in October 2025 and was lowest at 10.1% in November 2025.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide peaked at 22.4% in November 2025 and was lowest at 9.5% in December 2025.
- Across the 11 months ending August 2026, Jimmy's rose from 4th to 3rd among chocolate spreads worldwide.
- Across the 11 months ending August 2026, Hershey's fell from 3rd to 4th among chocolate spreads worldwide.
- Across the 11 months ending August 2026, Rigoni di Asiago held steady: its estimated Share of Search among chocolate spreads worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nutella vs Lindt: compare search popularity](/demand/global-en/compare/lindt-vs-nutella): 38.9% against 17.6% Share of Search.
- [Nutella vs Jimmy's: compare search popularity](/demand/global-en/compare/jimmys-vs-nutella): 38.9% against 14.4% Share of Search.
- [Nutella vs Hershey's: compare search popularity](/demand/global-en/compare/hersheys-vs-nutella): 38.9% against 14.4% Share of Search.
- [Nutella vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-nutella): 38.9% against 14.4% Share of Search.
- [Lindt vs Jimmy's: compare search popularity](/demand/global-en/compare/jimmys-vs-lindt): 17.6% against 14.4% Share of Search.
- [Lindt vs Hershey's: compare search popularity](/demand/global-en/compare/hersheys-vs-lindt): 17.6% against 14.4% Share of Search.
- [Lindt vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-lindt): 17.6% against 14.4% Share of Search.
- [Jimmy's vs Hershey's: compare search popularity](/demand/global-en/compare/hersheys-vs-jimmys): 14.4% Share of Search each.
- [Jimmy's vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-jimmys): 14.4% Share of Search each.
- [Hershey's vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-hersheys): 14.4% Share of Search each.

## How did search popularity change for chocolate spreads worldwide in August 2026?

- In August 2026, Cadbury gained estimated Share of Search among chocolate spreads worldwide, from 11.2% to 14.4%.
- In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 38.9%.
- In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.
- In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.
- In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.9% to 14.4%.
- Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nutella | 38.9% | 1.2M | +22.0% | Nutella |
| 2 | Lindt | 17.6% | 550K | 0.0% | Lindt |
| 3 | Jimmy's | 14.4% | 452K | -0.1% | Jimmy's |
| 4 | Hershey's | 14.4% | 451K | +22.3% | Hershey's |
| 5 | Cadbury | 14.4% | 450K | +49.5% | Cadbury |
| 6 | Rigoni di Asiago | 0.32% | 9.9K | 0.0% | Rigoni di Asiago |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nutella | 1.2M | 35.6% | 1 |
| Oct 2025 | Lindt | 823K | 24% | 2 |
| Oct 2025 | Hershey's | 551K | 16.1% | 3 |
| Oct 2025 | Jimmy's | 452K | 13.2% | 4 |
| Oct 2025 | Cadbury | 368K | 10.7% | 5 |
| Oct 2025 | Rigoni di Asiago | 14.8K | 0.43% | 6 |
| Nov 2025 | Lindt | 1.2M | 27.4% | 1 |
| Nov 2025 | Nutella | 1.2M | 27.4% | 2 |
| Nov 2025 | Cadbury | 1M | 22.4% | 3 |
| Nov 2025 | Jimmy's | 552K | 12.4% | 4 |
| Nov 2025 | Hershey's | 451K | 10.1% | 5 |
| Nov 2025 | Rigoni di Asiago | 12.1K | 0.27% | 6 |
| Dec 2025 | Lindt | 1.5M | 38.6% | 1 |
| Dec 2025 | Nutella | 1M | 25.8% | 2 |
| Dec 2025 | Jimmy's | 552K | 14.2% | 3 |
| Dec 2025 | Hershey's | 451K | 11.6% | 4 |
| Dec 2025 | Cadbury | 368K | 9.5% | 5 |
| Dec 2025 | Rigoni di Asiago | 12.1K | 0.31% | 6 |
| Jan 2026 | Nutella | 1M | 31.9% | 1 |
| Jan 2026 | Lindt | 823K | 26.2% | 2 |
| Jan 2026 | Jimmy's | 552K | 17.6% | 3 |
| Jan 2026 | Hershey's | 451K | 14.4% | 4 |
| Jan 2026 | Cadbury | 301K | 9.6% | 5 |
| Jan 2026 | Rigoni di Asiago | 12.1K | 0.39% | 6 |
| Feb 2026 | Nutella | 1.5M | 43.4% | 1 |
| Feb 2026 | Lindt | 673K | 19.5% | 2 |
| Feb 2026 | Jimmy's | 452K | 13.1% | 3 |
| Feb 2026 | Hershey's | 451K | 13% | 4 |
| Feb 2026 | Cadbury | 368K | 10.6% | 5 |
| Feb 2026 | Rigoni di Asiago | 12.1K | 0.35% | 6 |
| Mar 2026 | Lindt | 1.2M | 32% | 1 |
| Mar 2026 | Nutella | 1.2M | 32% | 2 |
| Mar 2026 | Jimmy's | 452K | 11.9% | 3 |
| Mar 2026 | Hershey's | 451K | 11.8% | 4 |
| Mar 2026 | Cadbury | 450K | 11.8% | 5 |
| Mar 2026 | Rigoni di Asiago | 14.8K | 0.39% | 6 |
| Apr 2026 | Nutella | 1.2M | 34.8% | 1 |
| Apr 2026 | Lindt | 1M | 28.6% | 2 |
| Apr 2026 | Jimmy's | 452K | 12.9% | 3 |
| Apr 2026 | Hershey's | 451K | 12.9% | 4 |
| Apr 2026 | Cadbury | 368K | 10.5% | 5 |
| Apr 2026 | Rigoni di Asiago | 9.9K | 0.28% | 6 |
| May 2026 | Nutella | 1.2M | 40.8% | 1 |
| May 2026 | Lindt | 550K | 18.4% | 2 |
| May 2026 | Jimmy's | 457K | 15.3% | 3 |
| May 2026 | Hershey's | 451K | 15.1% | 4 |
| May 2026 | Cadbury | 301K | 10.1% | 5 |
| May 2026 | Rigoni di Asiago | 12.1K | 0.4% | 6 |
| Jun 2026 | Nutella | 1.2M | 40% | 1 |
| Jun 2026 | Lindt | 550K | 18% | 2 |
| Jun 2026 | Jimmy's | 454K | 14.9% | 3 |
| Jun 2026 | Hershey's | 451K | 14.8% | 4 |
| Jun 2026 | Cadbury | 368K | 12.1% | 5 |
| Jun 2026 | Rigoni di Asiago | 9.9K | 0.32% | 6 |
| Jul 2026 | Nutella | 1M | 37.3% | 1 |
| Jul 2026 | Lindt | 550K | 20.5% | 2 |
| Jul 2026 | Jimmy's | 453K | 16.9% | 3 |
| Jul 2026 | Hershey's | 369K | 13.7% | 4 |
| Jul 2026 | Cadbury | 301K | 11.2% | 5 |
| Jul 2026 | Rigoni di Asiago | 9.9K | 0.37% | 6 |
| Aug 2026 | Nutella | 1.2M | 38.9% | 1 |
| Aug 2026 | Lindt | 550K | 17.6% | 2 |
| Aug 2026 | Jimmy's | 452K | 14.4% | 3 |
| Aug 2026 | Hershey's | 451K | 14.4% | 4 |
| Aug 2026 | Cadbury | 450K | 14.4% | 5 |
| Aug 2026 | Rigoni di Asiago | 9.9K | 0.32% | 6 |
| Sep 2026 | Cadbury | — | — | — |
| Sep 2026 | Hershey's | — | — | — |
| Sep 2026 | Jimmy's | — | — | — |
| Sep 2026 | Lindt | — | — | — |
| Sep 2026 | Nutella | — | — | — |
| Sep 2026 | Rigoni di Asiago | — | — | — |

## What is being compared

- **Cadbury**: Measured on the search term “cadbury”.
- **Hershey's**: Measured on the search terms “hershey s” and “hershey's”, summed into one figure.
- **Jimmy's**: Measured on the search terms “jimmy s” and “jimmy's”, summed into one figure.
- **Lindt**: Measured on the search term “lindt”.
- **Nutella**: Measured on the search term “nutella”.
- **Rigoni di Asiago**: Measured on the search term “rigoni di asiago”.

- [Cadbury](/demand/global-en/brands/cadbury)
- [Hershey's](/demand/global-en/brands/hersheys)
- [Jimmy's](/demand/global-en/brands/jimmys)
- [Lindt](/demand/global-en/brands/lindt)
- [Nutella](/demand/global-en/brands/nutella)
- [Rigoni di Asiago](/demand/global-en/brands/rigoni-di-asiago)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chocolate spreads worldwide?

In August 2026, Nutella was the most searched among chocolate spreads worldwide, with an estimated 1.2M branded searches and 38.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chocolate spreads: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chocolate-spreads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chocolate-spreads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.