--- title: "Chocolate brands: Which brands are most popular in search?" description: "Compare the chocolate brands people buy. Share of Search among Ferrero Rocher, Lindt, Toblerone, Cadbury and Whittaker's, the chocolate brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chocolate-brands" publisher: "Brandwave" --- # Chocolate brands: Which brands are most popular in search? Compare the chocolate brands people buy. Share of Search among Ferrero Rocher, Lindt, Toblerone, Cadbury and Whittaker's, the chocolate brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chocolate brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ferrero Rocher, 47.5% ## Which brand is most popular in search among chocolate brands worldwide? - In August 2026, Ferrero Rocher was the most searched among chocolate brands worldwide, with an estimated 1.5M branded searches and 47.5% estimated Share of Search within this set. - Lindt is in 2nd place, 30.1 percentage points behind at 17.4% Share of Search. - Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide increased from 44.8% to 47.5%. - Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands worldwide decreased from 24.6% to 17.4%. - Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide increased from 16.4% to 17.4%. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide increased from 11% to 14.2%. - Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide peaked at 57.1% in February 2026 and was lowest at 37.2% in November 2025. - Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands worldwide peaked at 29.3% in March 2026 and was lowest at 17.2% in February 2026. - Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide peaked at 17.4% in August 2026 and was lowest at 13.1% in April 2026. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide peaked at 20.3% in November 2025 and was lowest at 6.6% in December 2025. - Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands worldwide peaked at 5.1% in July 2026 and was lowest at 2% in December 2025. - Across the 11 months ending August 2026, Whittaker's held steady: its estimated Share of Search among chocolate brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ferrero Rocher vs Lindt: compare search popularity](/demand/global-en/compare/ferrero-rocher-vs-lindt): 47.5% against 17.4% Share of Search. - [Ferrero Rocher vs Toblerone: compare search popularity](/demand/global-en/compare/ferrero-rocher-vs-toblerone): 47.5% against 17.4% Share of Search. - [Ferrero Rocher vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-ferrero-rocher): 47.5% against 14.2% Share of Search. - [Ferrero Rocher vs Whittaker's: compare search popularity](/demand/global-en/compare/ferrero-rocher-vs-whittakers): 47.5% against 3.5% Share of Search. - [Lindt vs Toblerone: compare search popularity](/demand/global-en/compare/lindt-vs-toblerone): 17.4% Share of Search each. - [Lindt vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-lindt): 17.4% against 14.2% Share of Search. - [Lindt vs Whittaker's: compare search popularity](/demand/global-en/compare/lindt-vs-whittakers): 17.4% against 3.5% Share of Search. - [Toblerone vs Cadbury: compare search popularity](/demand/global-en/compare/cadbury-vs-toblerone): 17.4% against 14.2% Share of Search. - [Toblerone vs Whittaker's: compare search popularity](/demand/global-en/compare/toblerone-vs-whittakers): 17.4% against 3.5% Share of Search. - [Cadbury vs Whittaker's: compare search popularity](/demand/global-en/compare/cadbury-vs-whittakers): 14.2% against 3.5% Share of Search. ## How did search popularity change for chocolate brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%. - In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%. - In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%. - In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%. - Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ferrero Rocher | 47.5% | 1.5M | +23.0% | Ferrero Rocher | | 2 | Lindt | 17.4% | 550K | 0.0% | Lindt | | 3 | Toblerone | 17.4% | 550K | +22.2% | Toblerone | | 4 | Cadbury | 14.2% | 450K | +49.5% | Cadbury | | 5 | Whittaker's | 3.5% | 110K | -18.5% | Whittaker's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ferrero Rocher | 1.5M | 44.8% | 1 | | Oct 2025 | Lindt | 823K | 24.6% | 2 | | Oct 2025 | Toblerone | 550K | 16.4% | 3 | | Oct 2025 | Cadbury | 368K | 11% | 4 | | Oct 2025 | Whittaker's | 110K | 3.3% | 5 | | Nov 2025 | Ferrero Rocher | 1.8M | 37.2% | 1 | | Nov 2025 | Lindt | 1.2M | 24.8% | 2 | | Nov 2025 | Cadbury | 1M | 20.3% | 3 | | Nov 2025 | Toblerone | 673K | 13.7% | 4 | | Nov 2025 | Whittaker's | 201K | 4.1% | 5 | | Dec 2025 | Ferrero Rocher | 2.7M | 49.4% | 1 | | Dec 2025 | Lindt | 1.5M | 27.1% | 2 | | Dec 2025 | Toblerone | 823K | 14.9% | 3 | | Dec 2025 | Cadbury | 368K | 6.6% | 4 | | Dec 2025 | Whittaker's | 110K | 2% | 5 | | Jan 2026 | Ferrero Rocher | 1.8M | 50.9% | 1 | | Jan 2026 | Lindt | 823K | 22.9% | 2 | | Jan 2026 | Toblerone | 550K | 15.3% | 3 | | Jan 2026 | Cadbury | 301K | 8.4% | 4 | | Jan 2026 | Whittaker's | 90.5K | 2.5% | 5 | | Feb 2026 | Ferrero Rocher | 2.2M | 57.1% | 1 | | Feb 2026 | Lindt | 673K | 17.2% | 2 | | Feb 2026 | Toblerone | 550K | 14% | 3 | | Feb 2026 | Cadbury | 368K | 9.4% | 4 | | Feb 2026 | Whittaker's | 90.5K | 2.3% | 5 | | Mar 2026 | Ferrero Rocher | 1.8M | 44% | 1 | | Mar 2026 | Lindt | 1.2M | 29.3% | 2 | | Mar 2026 | Toblerone | 550K | 13.2% | 3 | | Mar 2026 | Cadbury | 450K | 10.8% | 4 | | Mar 2026 | Whittaker's | 110K | 2.6% | 5 | | Apr 2026 | Ferrero Rocher | 1.5M | 43.8% | 1 | | Apr 2026 | Lindt | 1M | 29.2% | 2 | | Apr 2026 | Toblerone | 450K | 13.1% | 3 | | Apr 2026 | Cadbury | 368K | 10.7% | 4 | | Apr 2026 | Whittaker's | 110K | 3.2% | 5 | | May 2026 | Ferrero Rocher | 1.5M | 51.5% | 1 | | May 2026 | Lindt | 550K | 18.9% | 2 | | May 2026 | Toblerone | 450K | 15.5% | 3 | | May 2026 | Cadbury | 301K | 10.3% | 4 | | May 2026 | Whittaker's | 110K | 3.8% | 5 | | Jun 2026 | Ferrero Rocher | 1.2M | 45.2% | 1 | | Jun 2026 | Lindt | 550K | 20.4% | 2 | | Jun 2026 | Toblerone | 450K | 16.7% | 3 | | Jun 2026 | Cadbury | 368K | 13.6% | 4 | | Jun 2026 | Whittaker's | 110K | 4.1% | 5 | | Jul 2026 | Ferrero Rocher | 1.2M | 45.9% | 1 | | Jul 2026 | Lindt | 550K | 20.7% | 2 | | Jul 2026 | Toblerone | 450K | 16.9% | 3 | | Jul 2026 | Cadbury | 301K | 11.3% | 4 | | Jul 2026 | Whittaker's | 135K | 5.1% | 5 | | Aug 2026 | Ferrero Rocher | 1.5M | 47.5% | 1 | | Aug 2026 | Lindt | 550K | 17.4% | 2 | | Aug 2026 | Toblerone | 550K | 17.4% | 3 | | Aug 2026 | Cadbury | 450K | 14.2% | 4 | | Aug 2026 | Whittaker's | 110K | 3.5% | 5 | | Sep 2026 | Cadbury | — | — | — | | Sep 2026 | Ferrero Rocher | — | — | — | | Sep 2026 | Lindt | — | — | — | | Sep 2026 | Toblerone | — | — | — | | Sep 2026 | Whittaker's | — | — | — | ## What is being compared - **Cadbury**: Measured on the search term “cadbury”. - **Ferrero Rocher**: Measured on the search term “ferrerorocher”. - **Lindt**: Measured on the search term “lindt”. - **Toblerone**: Measured on the search term “toblerone”. - **Whittaker's**: Measured on the search term “whittakers”. - [Cadbury](/demand/global-en/brands/cadbury) - [Ferrero Rocher](/demand/global-en/brands/ferrero-rocher) - [Lindt](/demand/global-en/brands/lindt) - [Toblerone](/demand/global-en/brands/toblerone) - [Whittaker's](/demand/global-en/brands/whittakers) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chocolate brands worldwide? In August 2026, Ferrero Rocher was the most searched among chocolate brands worldwide, with an estimated 1.5M branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chocolate brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/chocolate-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chocolate-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.