--- title: "Chocolate bar brands: Which are searched most?" description: "Compare the chocolate bar brands brands people buy. Share of Search among Ferrero Rocher, Dove and Lindt, the chocolate bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chocolate-bar-brands" publisher: "Brandwave" --- # Chocolate bar brands: Which are searched most? Compare the chocolate bar brands brands people buy. Share of Search among Ferrero Rocher, Dove and Lindt, the chocolate bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chocolate bar brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ferrero Rocher, 45.5% ## Which brand is most popular in search among chocolate bar brands worldwide? - In September 2026, Ferrero Rocher was the most searched among chocolate bar brands worldwide, with an estimated 1.5M branded searches and 45.5% estimated Share of Search within this set. - Dove is in 2nd place, 7.7 percentage points behind at 37.8% Share of Search. - Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide increased from 42.6% to 45.5%. - Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide increased from 34.1% to 37.8%. - Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide decreased from 23.4% to 16.7%. - Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide peaked at 56.9% in February 2026 and was lowest at 42.6% in October 2025. - Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide peaked at 37.8% in August 2026 and was lowest at 19.5% in December 2025. - Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide peaked at 29.9% in November 2025 and was lowest at 16.7% in August 2026. ## Compare search popularity between leading brands - [Ferrero Rocher vs Dove: compare search popularity](/demand/global-en/compare/dove-vs-ferrero-rocher): 45.5% against 37.8% Share of Search. - [Ferrero Rocher vs Lindt: compare search popularity](/demand/global-en/compare/ferrero-rocher-vs-lindt): 45.5% against 16.7% Share of Search. - [Dove vs Lindt: compare search popularity](/demand/global-en/compare/dove-vs-lindt): 37.8% against 16.7% Share of Search. ## How did search popularity change for chocolate bar brands worldwide in September 2026? - Estimated monthly branded searches for Lindt worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ferrero Rocher | 45.5% | 1.5M | 0.0% | Ferrero Rocher | | 2 | Dove | 37.8% | 1.2M | 0.0% | Unilever | | 3 | Lindt | 16.7% | 550K | 0.0% | Lindt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ferrero Rocher | 1.5M | 42.6% | 1 | | Oct 2025 | Dove | 1.2M | 34.1% | 2 | | Oct 2025 | Lindt | 823K | 23.4% | 3 | | Nov 2025 | Ferrero Rocher | 1.8M | 44.9% | 1 | | Nov 2025 | Lindt | 1.2M | 29.9% | 2 | | Nov 2025 | Dove | 1M | 25.1% | 3 | | Dec 2025 | Ferrero Rocher | 2.7M | 52.1% | 1 | | Dec 2025 | Lindt | 1.5M | 28.5% | 2 | | Dec 2025 | Dove | 1M | 19.5% | 3 | | Jan 2026 | Ferrero Rocher | 1.8M | 49.8% | 1 | | Jan 2026 | Dove | 1M | 27.8% | 2 | | Jan 2026 | Lindt | 823K | 22.4% | 3 | | Feb 2026 | Ferrero Rocher | 2.2M | 56.9% | 1 | | Feb 2026 | Dove | 1M | 26% | 2 | | Feb 2026 | Lindt | 673K | 17.1% | 3 | | Mar 2026 | Ferrero Rocher | 1.8M | 43% | 1 | | Mar 2026 | Lindt | 1.2M | 28.7% | 2 | | Mar 2026 | Dove | 1.2M | 28.3% | 3 | | Apr 2026 | Ferrero Rocher | 1.5M | 42.6% | 1 | | Apr 2026 | Dove | 1M | 29.1% | 2 | | Apr 2026 | Lindt | 1M | 28.4% | 3 | | May 2026 | Ferrero Rocher | 1.5M | 46.1% | 1 | | May 2026 | Dove | 1.2M | 36.9% | 2 | | May 2026 | Lindt | 550K | 16.9% | 3 | | Jun 2026 | Ferrero Rocher | 1.2M | 43% | 1 | | Jun 2026 | Dove | 1.1M | 37.7% | 2 | | Jun 2026 | Lindt | 550K | 19.4% | 3 | | Jul 2026 | Ferrero Rocher | 1.2M | 43% | 1 | | Jul 2026 | Dove | 1.1M | 37.7% | 2 | | Jul 2026 | Lindt | 550K | 19.4% | 3 | | Aug 2026 | Ferrero Rocher | 1.5M | 45.5% | 1 | | Aug 2026 | Dove | 1.2M | 37.8% | 2 | | Aug 2026 | Lindt | 550K | 16.7% | 3 | | Sep 2026 | Ferrero Rocher | 1.5M | 45.5% | 1 | | Sep 2026 | Dove | 1.2M | 37.8% | 2 | | Sep 2026 | Lindt | 550K | 16.7% | 3 | ## What is being compared - **Dove**: Measured on the search terms “dove” and “dove soap”, summed into one figure. - **Ferrero Rocher**: Measured on the search term “ferrerorocher”. - **Lindt**: Measured on the search term “lindt”. - [Dove](/demand/global-en/brands/dove) - [Ferrero Rocher](/demand/global-en/brands/ferrero-rocher) - [Lindt](/demand/global-en/brands/lindt) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chocolate bar brands worldwide? In September 2026, Ferrero Rocher was the most searched among chocolate bar brands worldwide, with an estimated 1.5M branded searches and 45.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chocolate bar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chocolate-bar-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chocolate-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.