---
title: "De'Longhi vs Russell Hobbs: Which is searched more?"
description: "Which is more popular in search, De'Longhi or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/delonghi-vs-russell-hobbs"
publisher: "Brandwave"
---

# De'Longhi vs Russell Hobbs: Which is searched more?

Which is more popular in search, De'Longhi or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Russell Hobbs
- **Competitive set**: Chip fryer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **De'Longhi Share of Search**: 28.5%
- **Russell Hobbs Share of Search**: 5.9%

## Which is more popular in search, De'Longhi or Russell Hobbs?

- In September 2026, De'Longhi had more branded searches than Russell Hobbs among chip fryer brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Russell Hobbs’ 138K, and held a 28.5% Share of Search versus Russell Hobbs’ 5.9%.
- De'Longhi was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide moved from 32.2% to 28.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among chip fryer brands worldwide moved from 7.6% to 5.9%, and its estimated monthly branded searches moved from 194K to 138K.

## How did search popularity change for chip fryer brands worldwide in September 2026?

- In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.
- In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 28.5% over 12 measured months, from 194K to 138K in September 2026.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 32.2% | 1 | 194K | 7.6% | 4 |
| Nov 2025 | 1.2M | 31.7% | 1 | 242K | 6.3% | 5 |
| Dec 2025 | 1M | 29.1% | 2 | 237K | 6.9% | 5 |
| Jan 2026 | 823K | 28.3% | 2 | 203K | 7% | 4 |
| Feb 2026 | 673K | 28.5% | 2 | 158K | 6.7% | 4 |
| Mar 2026 | 673K | 28.4% | 2 | 165K | 7% | 4 |
| Apr 2026 | 673K | 30.1% | 2 | 138K | 6.2% | 4 |
| May 2026 | 673K | 31% | 1 | 138K | 6.4% | 4 |
| Jun 2026 | 673K | 30.2% | 2 | 138K | 6.2% | 4 |
| Jul 2026 | 673K | 33.5% | 1 | 136K | 6.8% | 4 |
| Aug 2026 | 673K | 29.9% | 2 | 138K | 6.2% | 4 |
| Sep 2026 | 673K | 28.5% | 2 | 138K | 5.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search term “delonghi”.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [All chip fryer brands worldwide](/demand/global-en/categories/chip-fryer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, De'Longhi or Russell Hobbs?

In September 2026, De'Longhi had more branded searches than Russell Hobbs among chip fryer brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Russell Hobbs’ 138K, and held a 28.5% Share of Search versus Russell Hobbs’ 5.9%.

## Cite this page

Brandwave. "De'Longhi vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/delonghi-vs-russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/delonghi-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.