---
title: "Breville vs De'Longhi: Which is searched more?"
description: "Which is more popular in search, Breville or De'Longhi? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/breville-vs-delonghi"
publisher: "Brandwave"
---

# Breville vs De'Longhi: Which is searched more?

Which is more popular in search, Breville or De'Longhi? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and De'Longhi
- **Competitive set**: Chip fryer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Breville Share of Search**: 7%
- **De'Longhi Share of Search**: 28.5%

## Which is more popular in search, Breville or De'Longhi?

- In September 2026, De'Longhi had more branded searches than Breville among chip fryer brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Breville’s 165K, and held a 28.5% Share of Search versus Breville’s 7%.
- De'Longhi was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip fryer brands worldwide moved from 5.3% to 7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide moved from 32.2% to 28.5%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for chip fryer brands worldwide in September 2026?

- In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.
- In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.3% | 5 | 823K | 32.2% | 1 |
| Nov 2025 | 246K | 6.4% | 4 | 1.2M | 31.7% | 1 |
| Dec 2025 | 246K | 7.2% | 4 | 1M | 29.1% | 2 |
| Jan 2026 | 165K | 5.7% | 5 | 823K | 28.3% | 2 |
| Feb 2026 | 135K | 5.7% | 5 | 673K | 28.5% | 2 |
| Mar 2026 | 135K | 5.7% | 5 | 673K | 28.4% | 2 |
| Apr 2026 | 135K | 6% | 5 | 673K | 30.1% | 2 |
| May 2026 | 135K | 6.2% | 5 | 673K | 31% | 1 |
| Jun 2026 | 135K | 6.1% | 5 | 673K | 30.2% | 2 |
| Jul 2026 | 135K | 6.7% | 5 | 673K | 33.5% | 1 |
| Aug 2026 | 135K | 6% | 5 | 673K | 29.9% | 2 |
| Sep 2026 | 165K | 7% | 4 | 673K | 28.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search term “breville barista express”.
- **De'Longhi**: Measured on the search term “delonghi”.

- [Breville profile](/demand/global-en/brands/breville)
- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [All chip fryer brands worldwide](/demand/global-en/categories/chip-fryer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or De'Longhi?

In September 2026, De'Longhi had more branded searches than Breville among chip fryer brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Breville’s 165K, and held a 28.5% Share of Search versus Breville’s 7%.

## Cite this page

Brandwave. "Breville vs De'Longhi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/breville-vs-delonghi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands/compare/breville-vs-delonghi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.