---
title: "Chip fryer brands: Which are searched most?"
description: "Compare the chip fryer brands people buy. Share of Search among De'Longhi, Ninja, Breville, Tefal and Russell Hobbs, the chip fryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands"
publisher: "Brandwave"
---

# Chip fryer brands: Which are searched most?

Compare the chip fryer brands people buy. Share of Search among De'Longhi, Ninja, Breville, Tefal and Russell Hobbs, the chip fryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chip fryer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: De'Longhi, 34.4%

## Which brand is most popular in search among chip fryer brands worldwide?

- In September 2026, De'Longhi was the most searched among chip fryer brands worldwide, with an estimated 1.4M branded searches and 34.4% estimated Share of Search within this set.
- Ninja is in 2nd place, 7 percentage points behind at 27.4% Share of Search.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide decreased from 37.8% to 34.4%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip fryer brands worldwide increased from 25.2% to 27.4%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip fryer brands worldwide increased from 18.8% to 21.1%.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among chip fryer brands worldwide decreased from 4.8% to 3.7%.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide peaked at 37.8% in October 2025 and was lowest at 33.9% in January 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip fryer brands worldwide peaked at 28.8% in June 2026 and was lowest at 25.2% in October 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip fryer brands worldwide peaked at 23.3% in July 2026 and was lowest at 18.8% in October 2025.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among chip fryer brands worldwide peaked at 14.6% in February 2026 and was lowest at 10.8% in July 2026.
- Across the 12 months ending September 2026, Tefal held steady: its estimated Share of Search among chip fryer brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [De'Longhi vs Ninja: compare search popularity](/demand/global-en/compare/delonghi-vs-ninja-kitchen): 34.4% against 27.4% Share of Search.
- [De'Longhi vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-delonghi): 34.4% against 21.1% Share of Search.
- [De'Longhi vs Tefal: compare search popularity](/demand/global-en/compare/delonghi-vs-tefal): 34.4% against 13.4% Share of Search.
- [De'Longhi vs Russell Hobbs: compare search popularity](/demand/global-en/compare/delonghi-vs-russell-hobbs): 34.4% against 3.7% Share of Search.
- [Ninja vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-ninja-kitchen): 27.4% against 21.1% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-tefal): 27.4% against 13.4% Share of Search.
- [Ninja vs Russell Hobbs: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-russell-hobbs): 27.4% against 3.7% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/global-en/compare/breville-vs-tefal): 21.1% against 13.4% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/global-en/compare/breville-vs-russell-hobbs): 21.1% against 3.7% Share of Search.
- [Tefal vs Russell Hobbs: compare search popularity](/demand/global-en/compare/russell-hobbs-vs-tefal): 13.4% against 3.7% Share of Search.

## How did search popularity change for chip fryer brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among chip fryer brands worldwide, from 11.8% to 13.4%.
- In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 35.6% to 34.4%.
- In September 2026, Ninja lost estimated Share of Search among chip fryer brands worldwide, from 28.1% to 27.4%.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | De'Longhi | 34.4% | 1.4M | -0.6% | De'Longhi |
| 2 | Ninja | 27.4% | 1.1M | 0.0% | SharkNinja |
| 3 | Breville | 21.1% | 879K | +4.1% | Breville |
| 4 | Tefal | 13.4% | 560K | +17.2% | Tefal |
| 5 | Russell Hobbs | 3.7% | 153K | 0.0% | Russell Hobbs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | De'Longhi | 1.6M | 37.8% | 1 |
| Oct 2025 | Ninja | 1.1M | 25.2% | 2 |
| Oct 2025 | Breville | 819K | 18.8% | 3 |
| Oct 2025 | Tefal | 585K | 13.4% | 4 |
| Oct 2025 | Russell Hobbs | 208K | 4.8% | 5 |
| Nov 2025 | De'Longhi | 2.3M | 35% | 1 |
| Nov 2025 | Ninja | 1.7M | 26.3% | 2 |
| Nov 2025 | Breville | 1.4M | 20.7% | 3 |
| Nov 2025 | Tefal | 918K | 14% | 4 |
| Nov 2025 | Russell Hobbs | 256K | 3.9% | 5 |
| Dec 2025 | De'Longhi | 2.1M | 34.3% | 1 |
| Dec 2025 | Ninja | 1.6M | 26.9% | 2 |
| Dec 2025 | Breville | 1.3M | 22.5% | 3 |
| Dec 2025 | Tefal | 734K | 12.2% | 4 |
| Dec 2025 | Russell Hobbs | 249K | 4.1% | 5 |
| Jan 2026 | De'Longhi | 1.7M | 33.9% | 1 |
| Jan 2026 | Ninja | 1.4M | 27% | 2 |
| Jan 2026 | Breville | 1.1M | 20.7% | 3 |
| Jan 2026 | Tefal | 715K | 14% | 4 |
| Jan 2026 | Russell Hobbs | 217K | 4.3% | 5 |
| Feb 2026 | De'Longhi | 1.3M | 34% | 1 |
| Feb 2026 | Ninja | 1.1M | 27.7% | 2 |
| Feb 2026 | Breville | 758K | 19.4% | 3 |
| Feb 2026 | Tefal | 571K | 14.6% | 4 |
| Feb 2026 | Russell Hobbs | 170K | 4.3% | 5 |
| Mar 2026 | De'Longhi | 1.4M | 34.6% | 1 |
| Mar 2026 | Ninja | 1.1M | 27.3% | 2 |
| Mar 2026 | Breville | 764K | 19.2% | 3 |
| Mar 2026 | Tefal | 571K | 14.4% | 4 |
| Mar 2026 | Russell Hobbs | 177K | 4.5% | 5 |
| Apr 2026 | De'Longhi | 1.4M | 35.7% | 1 |
| Apr 2026 | Ninja | 1.1M | 28.5% | 2 |
| Apr 2026 | Breville | 767K | 19.9% | 3 |
| Apr 2026 | Tefal | 467K | 12.1% | 4 |
| Apr 2026 | Russell Hobbs | 151K | 3.9% | 5 |
| May 2026 | De'Longhi | 1.4M | 36.1% | 1 |
| May 2026 | Ninja | 965K | 25.3% | 2 |
| May 2026 | Breville | 767K | 20.2% | 3 |
| May 2026 | Tefal | 549K | 14.4% | 4 |
| May 2026 | Russell Hobbs | 151K | 4% | 5 |
| Jun 2026 | De'Longhi | 1.3M | 35% | 1 |
| Jun 2026 | Ninja | 1.1M | 28.8% | 2 |
| Jun 2026 | Breville | 774K | 20.3% | 3 |
| Jun 2026 | Tefal | 458K | 12% | 4 |
| Jun 2026 | Russell Hobbs | 151K | 3.9% | 5 |
| Jul 2026 | De'Longhi | 1.3M | 36.1% | 1 |
| Jul 2026 | Ninja | 935K | 25.8% | 2 |
| Jul 2026 | Breville | 847K | 23.3% | 3 |
| Jul 2026 | Tefal | 391K | 10.8% | 4 |
| Jul 2026 | Russell Hobbs | 148K | 4.1% | 5 |
| Aug 2026 | De'Longhi | 1.4M | 35.6% | 1 |
| Aug 2026 | Ninja | 1.1M | 28.1% | 2 |
| Aug 2026 | Breville | 844K | 20.8% | 3 |
| Aug 2026 | Tefal | 478K | 11.8% | 4 |
| Aug 2026 | Russell Hobbs | 153K | 3.8% | 5 |
| Sep 2026 | De'Longhi | 1.4M | 34.4% | 1 |
| Sep 2026 | Ninja | 1.1M | 27.4% | 2 |
| Sep 2026 | Breville | 879K | 21.1% | 3 |
| Sep 2026 | Tefal | 560K | 13.4% | 4 |
| Sep 2026 | Russell Hobbs | 153K | 3.7% | 5 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de'longhi espresso machine”, “delonghi”, “delonghi coffee machine”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer” and “ninja kitchen”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs irons”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Breville](/demand/global-en/brands/breville)
- [De'Longhi](/demand/global-en/brands/delonghi)
- [Ninja](/demand/global-en/brands/ninja-kitchen)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chip fryer brands worldwide?

In September 2026, De'Longhi was the most searched among chip fryer brands worldwide, with an estimated 1.4M branded searches and 34.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chip fryer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chip-fryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.