---
title: "Childcare management software: Which are searched most?"
description: "Compare the systems early learning centres run on. Share of Search among Brightwheel, Famly, Lillio, HiMama and Procare, the childcare management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/childcare-management-software"
publisher: "Brandwave"
---

# Childcare management software: Which are searched most?

Compare the systems early learning centres run on. Share of Search among Brightwheel, Famly, Lillio, HiMama and Procare, the childcare management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Childcare management software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brightwheel, 72.4%

## Which brand is most popular in search among childcare management software worldwide?

- In August 2026, Brightwheel was the most searched among childcare management software worldwide, with an estimated 246K branded searches and 72.4% estimated Share of Search within this set.
- Famly is in 2nd place, 50.6 percentage points behind at 21.8% Share of Search.
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide increased from 63.9% to 72.4%.
- Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide decreased from 28.7% to 21.8%.
- Across the 11 months ending August 2026, HiMama’s estimated Share of Search among childcare management software worldwide decreased from 3.8% to 1.9%.
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide peaked at 72.4% in August 2026 and was lowest at 59.6% in June 2026.
- Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide peaked at 32.7% in June 2026 and was lowest at 21.8% in August 2026.
- Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide peaked at 4.7% in July 2026 and was lowest at 3.1% in October 2025.
- Across the 11 months ending August 2026, Lillio rose from 4th to 3rd among childcare management software worldwide.
- Across the 11 months ending August 2026, HiMama fell from 3rd to 4th among childcare management software worldwide.
- Across the 11 months ending August 2026, Procare held steady: its estimated Share of Search among childcare management software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brightwheel vs Famly: compare search popularity](/demand/global-en/compare/brightwheel-vs-famly): 72.4% against 21.8% Share of Search.
- [Brightwheel vs Lillio: compare search popularity](/demand/global-en/compare/brightwheel-vs-lillio): 72.4% against 3.6% Share of Search.
- [Famly vs Lillio: compare search popularity](/demand/global-en/compare/famly-vs-lillio): 21.8% against 3.6% Share of Search.

## How did search popularity change for childcare management software worldwide in August 2026?

- In August 2026, Brightwheel gained estimated Share of Search among childcare management software worldwide, from 63.8% to 72.4%.
- In August 2026, Famly lost estimated Share of Search among childcare management software worldwide, from 28.6% to 21.8%.
- In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.
- In August 2026, HiMama lost estimated Share of Search among childcare management software worldwide, from 2.6% to 1.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brightwheel | 72.4% | 246K | +49.1% | Brightwheel |
| 2 | Famly | 21.8% | 74K | 0.0% | Famly |
| 3 | Lillio | 3.6% | 12.1K | 0.0% | Lillio |
| 4 | HiMama | 1.9% | 6.6K | 0.0% | HiMama |
| 5 | Procare | 0.38% | 1.3K | +30.0% | Procare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brightwheel | 201K | 63.9% | 1 |
| Oct 2025 | Famly | 90.5K | 28.7% | 2 |
| Oct 2025 | HiMama | 12.1K | 3.8% | 3 |
| Oct 2025 | Lillio | 9.9K | 3.1% | 4 |
| Oct 2025 | Procare | 1.3K | 0.41% | 5 |
| Nov 2025 | Brightwheel | 165K | 64.4% | 1 |
| Nov 2025 | Famly | 74K | 28.9% | 2 |
| Nov 2025 | HiMama | 8.1K | 3.2% | 3 |
| Nov 2025 | Lillio | 8.1K | 3.2% | 4 |
| Nov 2025 | Procare | 880 | 0.34% | 5 |
| Dec 2025 | Brightwheel | 165K | 64.4% | 1 |
| Dec 2025 | Famly | 74K | 28.9% | 2 |
| Dec 2025 | HiMama | 8.1K | 3.2% | 3 |
| Dec 2025 | Lillio | 8.1K | 3.2% | 4 |
| Dec 2025 | Procare | 880 | 0.34% | 5 |
| Jan 2026 | Brightwheel | 246K | 68.3% | 1 |
| Jan 2026 | Famly | 90.5K | 25.1% | 2 |
| Jan 2026 | Lillio | 12.1K | 3.4% | 3 |
| Jan 2026 | HiMama | 9.9K | 2.7% | 4 |
| Jan 2026 | Procare | 1.6K | 0.44% | 5 |
| Feb 2026 | Brightwheel | 201K | 67.4% | 1 |
| Feb 2026 | Famly | 74K | 24.8% | 2 |
| Feb 2026 | Lillio | 12.1K | 4.1% | 3 |
| Feb 2026 | HiMama | 9.9K | 3.3% | 4 |
| Feb 2026 | Procare | 1.3K | 0.44% | 5 |
| Mar 2026 | Brightwheel | 201K | 63.9% | 1 |
| Mar 2026 | Famly | 90.5K | 28.7% | 2 |
| Mar 2026 | Lillio | 12.1K | 3.8% | 3 |
| Mar 2026 | HiMama | 9.9K | 3.1% | 4 |
| Mar 2026 | Procare | 1.3K | 0.41% | 5 |
| Apr 2026 | Brightwheel | 201K | 67.9% | 1 |
| Apr 2026 | Famly | 74K | 25% | 2 |
| Apr 2026 | Lillio | 12.1K | 4.1% | 3 |
| Apr 2026 | HiMama | 8.1K | 2.7% | 4 |
| Apr 2026 | Procare | 1K | 0.34% | 5 |
| May 2026 | Brightwheel | 165K | 63.4% | 1 |
| May 2026 | Famly | 74K | 28.4% | 2 |
| May 2026 | Lillio | 12.1K | 4.7% | 3 |
| May 2026 | HiMama | 8.1K | 3.1% | 4 |
| May 2026 | Procare | 1K | 0.38% | 5 |
| Jun 2026 | Brightwheel | 165K | 59.6% | 1 |
| Jun 2026 | Famly | 90.5K | 32.7% | 2 |
| Jun 2026 | Lillio | 12.1K | 4.4% | 3 |
| Jun 2026 | HiMama | 8.1K | 2.9% | 4 |
| Jun 2026 | Procare | 1K | 0.36% | 5 |
| Jul 2026 | Brightwheel | 165K | 63.8% | 1 |
| Jul 2026 | Famly | 74K | 28.6% | 2 |
| Jul 2026 | Lillio | 12.1K | 4.7% | 3 |
| Jul 2026 | HiMama | 6.6K | 2.6% | 4 |
| Jul 2026 | Procare | 1K | 0.39% | 5 |
| Aug 2026 | Brightwheel | 246K | 72.4% | 1 |
| Aug 2026 | Famly | 74K | 21.8% | 2 |
| Aug 2026 | Lillio | 12.1K | 3.6% | 3 |
| Aug 2026 | HiMama | 6.6K | 1.9% | 4 |
| Aug 2026 | Procare | 1.3K | 0.38% | 5 |
| Sep 2026 | Brightwheel | — | — | — |
| Sep 2026 | Famly | — | — | — |
| Sep 2026 | HiMama | — | — | — |
| Sep 2026 | Lillio | — | — | — |
| Sep 2026 | Procare | — | — | — |

## What is being compared

- **Brightwheel**: Measured on the search term “brightwheel”.
- **Famly**: Measured on the search term “famly”.
- **HiMama**: Measured on the search term “himama”.
- **Lillio**: Measured on the search term “lillio”.
- **Procare**: Measured on the search term “procare childcare”.

- [Brightwheel](/demand/global-en/brands/brightwheel)
- [Famly](/demand/global-en/brands/famly)
- [HiMama](/demand/global-en/brands/himama)
- [Lillio](/demand/global-en/brands/lillio)
- [Procare](/demand/global-en/brands/procare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among childcare management software worldwide?

In August 2026, Brightwheel was the most searched among childcare management software worldwide, with an estimated 246K branded searches and 72.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Childcare management software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/childcare-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/childcare-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.