--- title: "Chicken noodle soup brands: Which are searched most?" description: "Compare the chicken noodle soup brands people buy. Share of Search among Campbell's, Lipton and Progresso, the chicken noodle soup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chicken-noodle-soup-brands" publisher: "Brandwave" --- # Chicken noodle soup brands: Which are searched most? Compare the chicken noodle soup brands people buy. Share of Search among Campbell's, Lipton and Progresso, the chicken noodle soup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chicken noodle soup brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Campbell's, 70.6% ## Which brand is most popular in search among chicken noodle soup brands worldwide? - In September 2026, Campbell's was the most searched among chicken noodle soup brands worldwide, with an estimated 356K branded searches and 70.6% estimated Share of Search within this set. - Lipton is in 2nd place, 56 percentage points behind at 14.7% Share of Search. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among chicken noodle soup brands worldwide increased from 69.4% to 70.6%. - Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide decreased from 15.3% to 14.7%. - Across the 12 months ending September 2026, Progresso’s estimated Share of Search among chicken noodle soup brands worldwide decreased from 15.3% to 14.7%. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among chicken noodle soup brands worldwide peaked at 86.1% in November 2025 and was lowest at 66% in June 2026. - Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide peaked at 16.1% in January 2026 and was lowest at 6.9% in November 2025. - Across the 12 months ending September 2026, Progresso’s estimated Share of Search among chicken noodle soup brands worldwide peaked at 18.7% in June 2026 and was lowest at 6.9% in November 2025. ## Compare search popularity between leading brands - [Campbell's vs Lipton: compare search popularity](/demand/global-en/compare/campbells-vs-lipton): 70.6% against 14.7% Share of Search. - [Campbell's vs Progresso: compare search popularity](/demand/global-en/compare/campbells-vs-progresso): 70.6% against 14.7% Share of Search. - [Lipton vs Progresso: compare search popularity](/demand/global-en/compare/lipton-vs-progresso): 14.7% Share of Search each. ## How did search popularity change for chicken noodle soup brands worldwide in September 2026? - In September 2026, Campbell's gained estimated Share of Search among chicken noodle soup brands worldwide, from 68.4% to 70.6%. - In September 2026, Lipton lost estimated Share of Search among chicken noodle soup brands worldwide, from 15.8% to 14.7%. - In September 2026, Progresso lost estimated Share of Search among chicken noodle soup brands worldwide, from 15.8% to 14.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Campbell's | 70.6% | 356K | +11.3% | Campbell's | | 2 | Lipton | 14.7% | 74K | 0.0% | Unilever | | 3 | Progresso | 14.7% | 74K | 0.0% | Progresso | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Campbell's | 411K | 69.4% | 1 | | Oct 2025 | Lipton | 90.5K | 15.3% | 2 | | Oct 2025 | Progresso | 90.5K | 15.3% | 3 | | Nov 2025 | Campbell's | 1.1M | 86.1% | 1 | | Nov 2025 | Lipton | 90.5K | 6.9% | 2 | | Nov 2025 | Progresso | 90.5K | 6.9% | 3 | | Dec 2025 | Campbell's | 547K | 75.1% | 1 | | Dec 2025 | Lipton | 90.5K | 12.4% | 2 | | Dec 2025 | Progresso | 90.5K | 12.4% | 3 | | Jan 2026 | Campbell's | 381K | 67.8% | 1 | | Jan 2026 | Lipton | 90.5K | 16.1% | 2 | | Jan 2026 | Progresso | 90.5K | 16.1% | 3 | | Feb 2026 | Campbell's | 356K | 70.6% | 1 | | Feb 2026 | Lipton | 74K | 14.7% | 2 | | Feb 2026 | Progresso | 74K | 14.7% | 3 | | Mar 2026 | Campbell's | 356K | 68.4% | 1 | | Mar 2026 | Progresso | 90.5K | 17.4% | 2 | | Mar 2026 | Lipton | 74K | 14.2% | 3 | | Apr 2026 | Campbell's | 337K | 67.2% | 1 | | Apr 2026 | Progresso | 90.5K | 18.1% | 2 | | Apr 2026 | Lipton | 74K | 14.8% | 3 | | May 2026 | Campbell's | 337K | 67.2% | 1 | | May 2026 | Progresso | 90.5K | 18.1% | 2 | | May 2026 | Lipton | 74K | 14.8% | 3 | | Jun 2026 | Campbell's | 320K | 66% | 1 | | Jun 2026 | Progresso | 90.5K | 18.7% | 2 | | Jun 2026 | Lipton | 74K | 15.3% | 3 | | Jul 2026 | Campbell's | 320K | 68.4% | 1 | | Jul 2026 | Lipton | 74K | 15.8% | 2 | | Jul 2026 | Progresso | 74K | 15.8% | 3 | | Aug 2026 | Campbell's | 320K | 68.4% | 1 | | Aug 2026 | Lipton | 74K | 15.8% | 2 | | Aug 2026 | Progresso | 74K | 15.8% | 3 | | Sep 2026 | Campbell's | 356K | 70.6% | 1 | | Sep 2026 | Lipton | 74K | 14.7% | 2 | | Sep 2026 | Progresso | 74K | 14.7% | 3 | ## What is being compared - **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure. - **Lipton**: Measured on the search term “lipton tea”. - **Progresso**: Measured on the search term “progresso”. - [Campbell's](/demand/global-en/brands/campbells) - [Lipton](/demand/global-en/brands/lipton) - [Progresso](/demand/global-en/brands/progresso) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chicken noodle soup brands worldwide? In September 2026, Campbell's was the most searched among chicken noodle soup brands worldwide, with an estimated 356K branded searches and 70.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chicken noodle soup brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chicken-noodle-soup-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chicken-noodle-soup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.