---
title: "Chewing gum brands: Which brands are most popular in search?"
description: "Compare the chewing gum brands people buy. Share of Search among Extra, Trident, Orbit, Wrigley's, Doublemint and Stride, the chewing gum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chewing-gum-brands"
publisher: "Brandwave"
---

# Chewing gum brands: Which brands are most popular in search?

Compare the chewing gum brands people buy. Share of Search among Extra, Trident, Orbit, Wrigley's, Doublemint and Stride, the chewing gum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chewing gum brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Extra, 38%

## Which brand is most popular in search among chewing gum brands worldwide?

- In August 2026, Extra was the most searched among chewing gum brands worldwide, with an estimated 74K branded searches and 38% estimated Share of Search within this set.
- Trident is in 2nd place, 12.6 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide decreased from 13.8% to 11.4%.
- Across the 11 months ending August 2026, Doublemint’s estimated Share of Search among chewing gum brands worldwide increased from 5.1% to 6.2%.
- Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide increased from 4.1% to 5.1%.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum brands worldwide peaked at 38% in August 2026 and was lowest at 29.7% in April 2026.
- Across the 11 months ending August 2026, Trident’s estimated Share of Search among chewing gum brands worldwide peaked at 28.8% in November 2025 and was lowest at 19.9% in April 2026.
- Across the 11 months ending August 2026, Orbit’s estimated Share of Search among chewing gum brands worldwide peaked at 17.7% in July 2026 and was lowest at 13.3% in April 2026.
- Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide peaked at 13.8% in October 2025 and was lowest at 8.9% in April 2026.
- Across the 11 months ending August 2026, Doublemint’s estimated Share of Search among chewing gum brands worldwide peaked at 6.5% in July 2026 and was lowest at 4% in April 2026.
- Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide peaked at 24.3% in April 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Extra, Trident and Orbit held steady: their estimated Share of Search among chewing gum brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Extra vs Trident: compare search popularity](/demand/global-en/compare/extra-vs-trident-gum): 38% against 25.4% Share of Search.
- [Extra vs Orbit: compare search popularity](/demand/global-en/compare/extra-vs-orbit-gum): 38% against 13.9% Share of Search.
- [Extra vs Wrigley's: compare search popularity](/demand/global-en/compare/extra-vs-wrigleys): 38% against 11.4% Share of Search.
- [Extra vs Doublemint: compare search popularity](/demand/global-en/compare/doublemint-vs-extra): 38% against 6.2% Share of Search.
- [Trident vs Orbit: compare search popularity](/demand/global-en/compare/orbit-gum-vs-trident-gum): 25.4% against 13.9% Share of Search.
- [Trident vs Wrigley's: compare search popularity](/demand/global-en/compare/trident-gum-vs-wrigleys): 25.4% against 11.4% Share of Search.
- [Trident vs Doublemint: compare search popularity](/demand/global-en/compare/doublemint-vs-trident-gum): 25.4% against 6.2% Share of Search.
- [Orbit vs Wrigley's: compare search popularity](/demand/global-en/compare/orbit-gum-vs-wrigleys): 13.9% against 11.4% Share of Search.
- [Orbit vs Doublemint: compare search popularity](/demand/global-en/compare/doublemint-vs-orbit-gum): 13.9% against 6.2% Share of Search.
- [Wrigley's vs Doublemint: compare search popularity](/demand/global-en/compare/doublemint-vs-wrigleys): 11.4% against 6.2% Share of Search.

## How did search popularity change for chewing gum brands worldwide in August 2026?

- In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.
- In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.
- In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
- Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.
- Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Extra | 38% | 74K | +49.5% | Mars |
| 2 | Trident | 25.4% | 49.5K | +22.2% | Trident |
| 3 | Orbit | 13.9% | 27.1K | 0.0% | Orbit |
| 4 | Wrigley's | 11.4% | 22.2K | +22.7% | Wrigley's |
| 5 | Doublemint | 6.2% | 12.1K | +22.2% | Doublemint |
| 6 | Stride | 5.1% | 9.9K | +22.2% | Stride |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Extra | 74K | 37.8% | 1 |
| Oct 2025 | Trident | 49.5K | 25.3% | 2 |
| Oct 2025 | Orbit | 27.1K | 13.8% | 3 |
| Oct 2025 | Wrigley's | 27.1K | 13.8% | 4 |
| Oct 2025 | Doublemint | 9.9K | 5.1% | 5 |
| Oct 2025 | Stride | 8.1K | 4.1% | 6 |
| Nov 2025 | Extra | 60.5K | 35.2% | 1 |
| Nov 2025 | Trident | 49.5K | 28.8% | 2 |
| Nov 2025 | Orbit | 27.1K | 15.8% | 3 |
| Nov 2025 | Wrigley's | 18.1K | 10.5% | 4 |
| Nov 2025 | Doublemint | 9.9K | 5.8% | 5 |
| Nov 2025 | Stride | 6.6K | 3.8% | 6 |
| Dec 2025 | Extra | 60.5K | 34.1% | 1 |
| Dec 2025 | Trident | 49.5K | 27.9% | 2 |
| Dec 2025 | Orbit | 27.1K | 15.3% | 3 |
| Dec 2025 | Wrigley's | 18.1K | 10.2% | 4 |
| Dec 2025 | Stride | 12.1K | 6.8% | 5 |
| Dec 2025 | Doublemint | 9.9K | 5.6% | 6 |
| Jan 2026 | Extra | 60.5K | 32.3% | 1 |
| Jan 2026 | Trident | 49.5K | 26.4% | 2 |
| Jan 2026 | Orbit | 33.1K | 17.7% | 3 |
| Jan 2026 | Wrigley's | 22.2K | 11.9% | 4 |
| Jan 2026 | Stride | 12.1K | 6.5% | 5 |
| Jan 2026 | Doublemint | 9.9K | 5.3% | 6 |
| Feb 2026 | Extra | 60.5K | 33.8% | 1 |
| Feb 2026 | Trident | 49.5K | 27.6% | 2 |
| Feb 2026 | Orbit | 27.1K | 15.1% | 3 |
| Feb 2026 | Wrigley's | 22.2K | 12.4% | 4 |
| Feb 2026 | Doublemint | 9.9K | 5.5% | 5 |
| Feb 2026 | Stride | 9.9K | 5.5% | 6 |
| Mar 2026 | Extra | 74K | 33.4% | 1 |
| Mar 2026 | Trident | 49.5K | 22.3% | 2 |
| Mar 2026 | Orbit | 33.1K | 14.9% | 3 |
| Mar 2026 | Stride | 33.1K | 14.9% | 4 |
| Mar 2026 | Wrigley's | 22.2K | 10% | 5 |
| Mar 2026 | Doublemint | 9.9K | 4.5% | 6 |
| Apr 2026 | Extra | 74K | 29.7% | 1 |
| Apr 2026 | Stride | 60.5K | 24.3% | 2 |
| Apr 2026 | Trident | 49.5K | 19.9% | 3 |
| Apr 2026 | Orbit | 33.1K | 13.3% | 4 |
| Apr 2026 | Wrigley's | 22.2K | 8.9% | 5 |
| Apr 2026 | Doublemint | 9.9K | 4% | 6 |
| May 2026 | Extra | 74K | 36.5% | 1 |
| May 2026 | Trident | 49.5K | 24.4% | 2 |
| May 2026 | Orbit | 33.1K | 16.3% | 3 |
| May 2026 | Stride | 18.1K | 8.9% | 4 |
| May 2026 | Wrigley's | 18.1K | 8.9% | 5 |
| May 2026 | Doublemint | 9.9K | 4.9% | 6 |
| Jun 2026 | Extra | 60.5K | 36% | 1 |
| Jun 2026 | Trident | 40.5K | 24.1% | 2 |
| Jun 2026 | Orbit | 27.1K | 16.1% | 3 |
| Jun 2026 | Wrigley's | 18.1K | 10.8% | 4 |
| Jun 2026 | Stride | 12.1K | 7.2% | 5 |
| Jun 2026 | Doublemint | 9.9K | 5.9% | 6 |
| Jul 2026 | Extra | 49.5K | 32.3% | 1 |
| Jul 2026 | Trident | 40.5K | 26.4% | 2 |
| Jul 2026 | Orbit | 27.1K | 17.7% | 3 |
| Jul 2026 | Wrigley's | 18.1K | 11.8% | 4 |
| Jul 2026 | Doublemint | 9.9K | 6.5% | 5 |
| Jul 2026 | Stride | 8.1K | 5.3% | 6 |
| Aug 2026 | Extra | 74K | 38% | 1 |
| Aug 2026 | Trident | 49.5K | 25.4% | 2 |
| Aug 2026 | Orbit | 27.1K | 13.9% | 3 |
| Aug 2026 | Wrigley's | 22.2K | 11.4% | 4 |
| Aug 2026 | Doublemint | 12.1K | 6.2% | 5 |
| Aug 2026 | Stride | 9.9K | 5.1% | 6 |
| Sep 2026 | Doublemint | — | — | — |
| Sep 2026 | Extra | — | — | — |
| Sep 2026 | Orbit | — | — | — |
| Sep 2026 | Stride | — | — | — |
| Sep 2026 | Trident | — | — | — |
| Sep 2026 | Wrigley's | — | — | — |

## What is being compared

- **Doublemint**: Measured on the search term “doublemint gum”.
- **Extra**: Measured on the search term “extra gum”.
- **Orbit**: Measured on the search term “orbit gum”.
- **Stride**: Measured on the search term “stride gum”.
- **Trident**: Measured on the search term “trident gum”.
- **Wrigley's**: Measured on the search term “wrigleys gum”.

- [Doublemint](/demand/global-en/brands/doublemint)
- [Extra](/demand/global-en/brands/extra)
- [Orbit](/demand/global-en/brands/orbit-gum)
- [Stride](/demand/global-en/brands/stride)
- [Trident](/demand/global-en/brands/trident-gum)
- [Wrigley's](/demand/global-en/brands/wrigleys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chewing gum brands worldwide?

In August 2026, Extra was the most searched among chewing gum brands worldwide, with an estimated 74K branded searches and 38% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chewing gum brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/chewing-gum-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chewing-gum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.