---
title: "Chewing gum and mint brands: Which are searched most?"
description: "Compare the chewing gum and breath mint brands people pick up at the counter. Share of Search among Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit and Eclipse, the chewing gum and mint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chewing-gum-and-mint-brands"
publisher: "Brandwave"
---

# Chewing gum and mint brands: Which are searched most?

Compare the chewing gum and breath mint brands people pick up at the counter. Share of Search among Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit and Eclipse, the chewing gum and mint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chewing gum and mint brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tic Tac, 50%

## Which brand is most popular in search among chewing gum and mint brands worldwide?

- In September 2026, Tic Tac was the most searched among chewing gum and mint brands worldwide, with an estimated 368K branded searches and 50% estimated Share of Search within this set.
- Mentos is in 2nd place, 22.7 percentage points behind at 27.3% Share of Search.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide decreased from 6.7% to 5.5%.
- Across the 12 months ending September 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands worldwide increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 50.1% in May 2026 and was lowest at 44.5% in March 2026.
- Across the 12 months ending September 2026, Mentos’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 31.7% in July 2026 and was lowest at 26.4% in February 2026.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 11.1% in August 2026 and was lowest at 7.8% in July 2026.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 9.8% in January 2026 and was lowest at 5.5% in September 2026.
- Across the 12 months ending September 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 6.5% in February 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Tic Tac, Mentos, Extra and Juicy Fruit held steady: their estimated Share of Search among chewing gum and mint brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tic Tac vs Mentos: compare search popularity](/demand/global-en/compare/mentos-vs-tic-tac): 50% against 27.3% Share of Search.
- [Tic Tac vs Extra: compare search popularity](/demand/global-en/compare/extra-vs-tic-tac): 50% against 10.1% Share of Search.
- [Tic Tac vs Airwaves: compare search popularity](/demand/global-en/compare/airwaves-vs-tic-tac): 50% against 5.5% Share of Search.
- [Tic Tac vs Juicy Fruit: compare search popularity](/demand/global-en/compare/juicy-fruit-vs-tic-tac): 50% against 5.5% Share of Search.
- [Mentos vs Extra: compare search popularity](/demand/global-en/compare/extra-vs-mentos): 27.3% against 10.1% Share of Search.
- [Mentos vs Airwaves: compare search popularity](/demand/global-en/compare/airwaves-vs-mentos): 27.3% against 5.5% Share of Search.
- [Mentos vs Juicy Fruit: compare search popularity](/demand/global-en/compare/juicy-fruit-vs-mentos): 27.3% against 5.5% Share of Search.
- [Extra vs Airwaves: compare search popularity](/demand/global-en/compare/airwaves-vs-extra): 10.1% against 5.5% Share of Search.
- [Extra vs Juicy Fruit: compare search popularity](/demand/global-en/compare/extra-vs-juicy-fruit): 10.1% against 5.5% Share of Search.
- [Airwaves vs Juicy Fruit: compare search popularity](/demand/global-en/compare/airwaves-vs-juicy-fruit): 5.5% Share of Search each.

## How did search popularity change for chewing gum and mint brands worldwide in September 2026?

- In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.
- In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.
- In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.
- In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
- In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
- Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tic Tac | 50% | 368K | +22.3% | Tic Tac |
| 2 | Mentos | 27.3% | 201K | 0.0% | Mentos |
| 3 | Extra | 10.1% | 74K | 0.0% | Mars |
| 4 | Airwaves | 5.5% | 40.5K | 0.0% | Mars |
| 5 | Juicy Fruit | 5.5% | 40.5K | 0.0% | Mars |
| 6 | Eclipse | 1.6% | 12.1K | 0.0% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tic Tac | 368K | 49.7% | 1 |
| Oct 2025 | Mentos | 201K | 27.1% | 2 |
| Oct 2025 | Extra | 74K | 10% | 3 |
| Oct 2025 | Airwaves | 49.5K | 6.7% | 4 |
| Oct 2025 | Juicy Fruit | 40.5K | 5.5% | 5 |
| Oct 2025 | Eclipse | 8.1K | 1.1% | 6 |
| Nov 2025 | Tic Tac | 301K | 45.6% | 1 |
| Nov 2025 | Mentos | 201K | 30.4% | 2 |
| Nov 2025 | Extra | 60.5K | 9.2% | 3 |
| Nov 2025 | Airwaves | 49.5K | 7.5% | 4 |
| Nov 2025 | Juicy Fruit | 40.5K | 6.1% | 5 |
| Nov 2025 | Eclipse | 8.1K | 1.2% | 6 |
| Dec 2025 | Tic Tac | 301K | 46.7% | 1 |
| Dec 2025 | Mentos | 201K | 31.2% | 2 |
| Dec 2025 | Extra | 60.5K | 9.4% | 3 |
| Dec 2025 | Airwaves | 40.5K | 6.3% | 4 |
| Dec 2025 | Juicy Fruit | 33.1K | 5.1% | 5 |
| Dec 2025 | Eclipse | 8.1K | 1.3% | 6 |
| Jan 2026 | Tic Tac | 368K | 48.9% | 1 |
| Jan 2026 | Mentos | 201K | 26.7% | 2 |
| Jan 2026 | Airwaves | 74K | 9.8% | 3 |
| Jan 2026 | Extra | 60.5K | 8% | 4 |
| Jan 2026 | Juicy Fruit | 40.5K | 5.4% | 5 |
| Jan 2026 | Eclipse | 8.1K | 1.1% | 6 |
| Feb 2026 | Tic Tac | 301K | 48.2% | 1 |
| Feb 2026 | Mentos | 165K | 26.4% | 2 |
| Feb 2026 | Extra | 60.5K | 9.7% | 3 |
| Feb 2026 | Airwaves | 49.5K | 7.9% | 4 |
| Feb 2026 | Juicy Fruit | 40.5K | 6.5% | 5 |
| Feb 2026 | Eclipse | 8.1K | 1.3% | 6 |
| Mar 2026 | Tic Tac | 301K | 44.5% | 1 |
| Mar 2026 | Mentos | 201K | 29.7% | 2 |
| Mar 2026 | Extra | 74K | 10.9% | 3 |
| Mar 2026 | Airwaves | 49.5K | 7.3% | 4 |
| Mar 2026 | Juicy Fruit | 40.5K | 6% | 5 |
| Mar 2026 | Eclipse | 9.9K | 1.5% | 6 |
| Apr 2026 | Tic Tac | 301K | 44.7% | 1 |
| Apr 2026 | Mentos | 201K | 29.8% | 2 |
| Apr 2026 | Extra | 74K | 11% | 3 |
| Apr 2026 | Airwaves | 49.5K | 7.3% | 4 |
| Apr 2026 | Juicy Fruit | 40.5K | 6% | 5 |
| Apr 2026 | Eclipse | 8.1K | 1.2% | 6 |
| May 2026 | Tic Tac | 368K | 50.1% | 1 |
| May 2026 | Mentos | 201K | 27.4% | 2 |
| May 2026 | Extra | 74K | 10.1% | 3 |
| May 2026 | Airwaves | 40.5K | 5.5% | 4 |
| May 2026 | Juicy Fruit | 40.5K | 5.5% | 5 |
| May 2026 | Eclipse | 9.9K | 1.3% | 6 |
| Jun 2026 | Tic Tac | 301K | 46.1% | 1 |
| Jun 2026 | Mentos | 201K | 30.8% | 2 |
| Jun 2026 | Extra | 60.5K | 9.3% | 3 |
| Jun 2026 | Airwaves | 40.5K | 6.2% | 4 |
| Jun 2026 | Juicy Fruit | 40.5K | 6.2% | 5 |
| Jun 2026 | Eclipse | 9.9K | 1.5% | 6 |
| Jul 2026 | Tic Tac | 301K | 47.4% | 1 |
| Jul 2026 | Mentos | 201K | 31.7% | 2 |
| Jul 2026 | Extra | 49.5K | 7.8% | 3 |
| Jul 2026 | Airwaves | 40.5K | 6.4% | 4 |
| Jul 2026 | Juicy Fruit | 33.1K | 5.2% | 5 |
| Jul 2026 | Eclipse | 9.9K | 1.6% | 6 |
| Aug 2026 | Tic Tac | 301K | 45% | 1 |
| Aug 2026 | Mentos | 201K | 30% | 2 |
| Aug 2026 | Extra | 74K | 11.1% | 3 |
| Aug 2026 | Airwaves | 40.5K | 6.1% | 4 |
| Aug 2026 | Juicy Fruit | 40.5K | 6.1% | 5 |
| Aug 2026 | Eclipse | 12.1K | 1.8% | 6 |
| Sep 2026 | Tic Tac | 368K | 50% | 1 |
| Sep 2026 | Mentos | 201K | 27.3% | 2 |
| Sep 2026 | Extra | 74K | 10.1% | 3 |
| Sep 2026 | Airwaves | 40.5K | 5.5% | 4 |
| Sep 2026 | Juicy Fruit | 40.5K | 5.5% | 5 |
| Sep 2026 | Eclipse | 12.1K | 1.6% | 6 |

## What is being compared

- **Airwaves**: Measured on the search term “airwaves”.
- **Eclipse**: Measured on the search term “eclipse mint”.
- **Extra**: Measured on the search term “extra gum”.
- **Juicy Fruit**: Measured on the search term “juicy fruit”.
- **Mentos**: Measured on the search term “mentos”.
- **Tic Tac**: Measured on the search term “tic tac”.

- [Airwaves](/demand/global-en/brands/airwaves)
- [Eclipse](/demand/global-en/brands/eclipse)
- [Extra](/demand/global-en/brands/extra)
- [Juicy Fruit](/demand/global-en/brands/juicy-fruit)
- [Mentos](/demand/global-en/brands/mentos)
- [Tic Tac](/demand/global-en/brands/tic-tac)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chewing gum and mint brands worldwide?

In September 2026, Tic Tac was the most searched among chewing gum and mint brands worldwide, with an estimated 368K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chewing gum and mint brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chewing-gum-and-mint-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chewing-gum-and-mint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.