--- title: "Chess sets: Which are searched most?" description: "Compare the chess sets people buy. Share of Search among Lichess, Chess.com, ChessBase, House of Staunton, DGT and Regency Chess, the chess sets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chess-sets" publisher: "Brandwave" --- # Chess sets: Which are searched most? Compare the chess sets people buy. Share of Search among Lichess, Chess.com, ChessBase, House of Staunton, DGT and Regency Chess, the chess sets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chess sets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Lichess, 59.2% ## Which brand is most popular in search among chess sets worldwide? - In August 2026, Lichess was the most searched among chess sets worldwide, with an estimated 7.5M branded searches and 59.2% estimated Share of Search within this set. - Chess.com is in 2nd place, 19.6 percentage points behind at 39.6% Share of Search. - Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide decreased from 63.6% to 59.2%. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among chess sets worldwide increased from 34.8% to 39.6%. - Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide peaked at 63.9% in July 2026 and was lowest at 59% in April 2026. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among chess sets worldwide peaked at 39.6% in August 2026 and was lowest at 34.8% in November 2025. - Across the 11 months ending August 2026, ChessBase, House of Staunton, DGT and Regency Chess held steady: their estimated Share of Search among chess sets worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lichess vs Chess.com: compare search popularity](/demand/global-en/compare/chess-com-vs-lichess): 59.2% against 39.6% Share of Search. ## How did search popularity change for chess sets worldwide in August 2026? - In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%. - In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%. - Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lichess | 59.2% | 7.5M | 0.0% | Lichess | | 2 | Chess.com | 39.6% | 5M | +22.2% | Chess.com | | 3 | ChessBase | 1.1% | 135K | +22.7% | ChessBase | | 4 | House of Staunton | 0.13% | 16.2K | -18.2% | House of Staunton | | 5 | DGT | 0.02% | 1.9K | +18.8% | DGT | | 6 | Regency Chess | <0.01% | 1K | +13.6% | Regency Chess | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lichess | 7.5M | 63.6% | 1 | | Oct 2025 | Chess.com | 4.1M | 34.8% | 2 | | Oct 2025 | ChessBase | 165K | 1.4% | 3 | | Oct 2025 | House of Staunton | 16.2K | 0.14% | 4 | | Oct 2025 | DGT | 2.4K | 0.02% | 5 | | Oct 2025 | Regency Chess | 1.3K | 0.01% | 6 | | Nov 2025 | Lichess | 7.5M | 63.6% | 1 | | Nov 2025 | Chess.com | 4.1M | 34.8% | 2 | | Nov 2025 | ChessBase | 165K | 1.4% | 3 | | Nov 2025 | House of Staunton | 24.2K | 0.21% | 4 | | Nov 2025 | DGT | 2.9K | 0.02% | 5 | | Nov 2025 | Regency Chess | 1.9K | 0.02% | 6 | | Dec 2025 | Lichess | 7.5M | 63.7% | 1 | | Dec 2025 | Chess.com | 4.1M | 34.8% | 2 | | Dec 2025 | ChessBase | 135K | 1.1% | 3 | | Dec 2025 | House of Staunton | 29.6K | 0.25% | 4 | | Dec 2025 | DGT | 2.9K | 0.02% | 5 | | Dec 2025 | Regency Chess | 1.9K | 0.02% | 6 | | Jan 2026 | Lichess | 7.5M | 59% | 1 | | Jan 2026 | Chess.com | 5M | 39.4% | 2 | | Jan 2026 | ChessBase | 165K | 1.3% | 3 | | Jan 2026 | House of Staunton | 29.6K | 0.23% | 4 | | Jan 2026 | DGT | 2.4K | 0.02% | 5 | | Jan 2026 | Regency Chess | 1.6K | 0.01% | 6 | | Feb 2026 | Lichess | 7.5M | 63.9% | 1 | | Feb 2026 | Chess.com | 4.1M | 34.9% | 2 | | Feb 2026 | ChessBase | 110K | 0.94% | 3 | | Feb 2026 | House of Staunton | 19.8K | 0.17% | 4 | | Feb 2026 | DGT | 1.9K | 0.02% | 5 | | Feb 2026 | Regency Chess | 1.3K | 0.01% | 6 | | Mar 2026 | Lichess | 7.5M | 59.2% | 1 | | Mar 2026 | Chess.com | 5M | 39.5% | 2 | | Mar 2026 | ChessBase | 135K | 1.1% | 3 | | Mar 2026 | House of Staunton | 24.2K | 0.19% | 4 | | Mar 2026 | DGT | 1.9K | 0.02% | 5 | | Mar 2026 | Regency Chess | 1.3K | 0.01% | 6 | | Apr 2026 | Lichess | 7.5M | 59% | 1 | | Apr 2026 | Chess.com | 5M | 39.4% | 2 | | Apr 2026 | ChessBase | 165K | 1.3% | 3 | | Apr 2026 | House of Staunton | 36.2K | 0.29% | 4 | | Apr 2026 | DGT | 2.4K | 0.02% | 5 | | Apr 2026 | Regency Chess | 1.3K | 0.01% | 6 | | May 2026 | Lichess | 7.5M | 59% | 1 | | May 2026 | Chess.com | 5M | 39.5% | 2 | | May 2026 | ChessBase | 165K | 1.3% | 3 | | May 2026 | House of Staunton | 24.2K | 0.19% | 4 | | May 2026 | DGT | 2.4K | 0.02% | 5 | | May 2026 | Regency Chess | 1K | <0.01% | 6 | | Jun 2026 | Lichess | 7.5M | 59.2% | 1 | | Jun 2026 | Chess.com | 5M | 39.6% | 2 | | Jun 2026 | ChessBase | 135K | 1.1% | 3 | | Jun 2026 | House of Staunton | 24.2K | 0.19% | 4 | | Jun 2026 | DGT | 1.9K | 0.02% | 5 | | Jun 2026 | Regency Chess | 1K | <0.01% | 6 | | Jul 2026 | Lichess | 7.5M | 63.9% | 1 | | Jul 2026 | Chess.com | 4.1M | 35% | 2 | | Jul 2026 | ChessBase | 110K | 0.94% | 3 | | Jul 2026 | House of Staunton | 19.8K | 0.17% | 4 | | Jul 2026 | DGT | 1.6K | 0.01% | 5 | | Jul 2026 | Regency Chess | 880 | <0.01% | 6 | | Aug 2026 | Lichess | 7.5M | 59.2% | 1 | | Aug 2026 | Chess.com | 5M | 39.6% | 2 | | Aug 2026 | ChessBase | 135K | 1.1% | 3 | | Aug 2026 | House of Staunton | 16.2K | 0.13% | 4 | | Aug 2026 | DGT | 1.9K | 0.02% | 5 | | Aug 2026 | Regency Chess | 1K | <0.01% | 6 | | Sep 2026 | Chess.com | — | — | — | | Sep 2026 | ChessBase | — | — | — | | Sep 2026 | DGT | — | — | — | | Sep 2026 | House of Staunton | — | — | — | | Sep 2026 | Lichess | — | — | — | | Sep 2026 | Regency Chess | — | — | — | ## What is being compared - **Chess.com**: Measured on the search term “chess com”. - **ChessBase**: Measured on the search term “chessbase”. - **DGT**: Measured on the search term “dgt chess”. - **House of Staunton**: Measured on the search terms “house of staunton” and “house of staunton chess”, summed into one figure. - **Lichess**: Measured on the search term “lichess”. - **Regency Chess**: Measured on the search term “regency chess”. - [Chess.com](/demand/global-en/brands/chess-com) - [ChessBase](/demand/global-en/brands/chessbase) - [DGT](/demand/global-en/brands/dgt-chess) - [House of Staunton](/demand/global-en/brands/house-of-staunton) - [Lichess](/demand/global-en/brands/lichess) - [Regency Chess](/demand/global-en/brands/regency-chess) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chess sets worldwide? In August 2026, Lichess was the most searched among chess sets worldwide, with an estimated 7.5M branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chess sets: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chess-sets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chess-sets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.