--- title: "MAC vs ZWILLING: Which is searched more?" description: "Is MAC or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-zwilling" publisher: "Brandwave" --- # MAC vs ZWILLING: Which is searched more? Is MAC or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and ZWILLING - **Competitive set**: Chef knife brands - **Market**: Global - **Month measured**: Sep 2026 - **MAC Share of Search**: 52.7% - **ZWILLING Share of Search**: 4.7% ## Is MAC or ZWILLING more popular in search? - In September 2026, MAC had more branded searches than ZWILLING among chef knife brands worldwide. MAC had about 8,100 branded searches, while ZWILLING had 720. MAC made up 52.7% of all chef knife brand searches we track, and ZWILLING accounted for 4.7%. - MAC was ahead of ZWILLING in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands worldwide moved from 37.1% to 52.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, ZWILLING’s share of searches among chef knife brands worldwide moved from 3.7% to 4.7%, and its estimated monthly branded searches moved from 1K to 720. ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC was listed before ZWILLING in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victorinox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ZWILLING | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy?": 1. Wusthof, 2. MAC, 3. Victorinox - Asked ChatGPT "What are the best chef knife brands?": 1. Wusthof, 2. Victorinox, 3. MAC, 4. Shun, 5. ZWILLING - Asked ChatGPT "What's the best chef knife brand for a home kitchen?": 1. Wusthof, 2. Victorinox, 3. MAC, 4. Shun - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox - Searched Google, AI Overview "good kitchen knives": 1. Wusthof, 2. Shun Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chef knife brands worldwide in September 2026? - In September 2026, MAC gained share of searches among chef knife brands worldwide, from 45.5% to 52.7%. - In September 2026, ZWILLING gained share of searches among chef knife brands worldwide, from 3.3% to 4.7%. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 37.1% | 1 | 1K | 3.7% | 5 | | Nov 2025 | 14.8K | 41.8% | 1 | 1.6K | 4.5% | 5 | | Dec 2025 | 18.1K | 33.4% | 1 | 4.4K | 8.1% | 5 | | Jan 2026 | 9.9K | 31.2% | 1 | 3.6K | 11.4% | 4 | | Feb 2026 | 8.1K | 32.3% | 2 | 720 | 2.9% | 6 | | Mar 2026 | 8.1K | 25.3% | 2 | 720 | 2.3% | 6 | | Apr 2026 | 8.1K | 30.6% | 2 | 720 | 2.7% | 6 | | May 2026 | 8.1K | 40.3% | 1 | 590 | 2.9% | 6 | | Jun 2026 | 6.6K | 33.4% | 1 | 720 | 3.6% | 6 | | Jul 2026 | 8.1K | 39.3% | 1 | 880 | 4.3% | 4 | | Aug 2026 | 9.9K | 45.5% | 1 | 720 | 3.3% | 5 | | Sep 2026 | 8.1K | 52.7% | 1 | 720 | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search term “mac knife”. - **ZWILLING**: Measured on the search term “kitchen knives zwilling”. - [MAC profile](/demand/global-en/brands/mac-knife) - [ZWILLING profile](/demand/global-en/brands/zwilling) - [All chef knife brands worldwide](/demand/global-en/categories/chef-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or ZWILLING more popular in search? In September 2026, MAC had more branded searches than ZWILLING among chef knife brands worldwide. MAC had about 8,100 branded searches, while ZWILLING had 720. MAC made up 52.7% of all chef knife brand searches we track, and ZWILLING accounted for 4.7%. ## Cite this page Brandwave. "MAC vs ZWILLING: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.